Searching for a good road bike deal can be a long and laborious internet-trawling process. New deals appear all the time and stock is generally limited, so by the time you're ready to make a purchase, there's every chance your chosen deal is out of stock, leaving you to start the whole process over again.
Luckily, at this time of year, as the Northern Hemisphere's summer begins to come to an end and bike manufacturers ready themselves to launch their latest range of road bikes, good road bike deals are relatively easy to come by. The industry's pressure on strict pricing is relaxed, and retailers launch their end-of-summer sales.
If your heart is set on a particular road bike, then the multitude of online price comparison tools will have no doubt guided you towards the best deal. A few clicks or a phone call later, you could have that bike on its way to your door, or ready for a test ride at your local bike shop.
However, that doesn't necessarily mean you're getting the best road bike deal out there. More often than not, a good way to find the very best deal on your new road bike is to be open to suggestion. Of course, factors such as size must remain unchanged, but a little flexibility in your chosen brand, model or spec will open up options that would have otherwise been missed.
To save you the effort of browsing every cycling retailer's sale section, we've done the legwork for you. We've collated the best road bike deals we can find and listed them below. Take a look – hopefully our efforts will help you find your next road bike and save you some money in the process.
The first important question is: what sort of road bike are you looking for? Below, we have segmented our road bike deals into a few categories: race-ready lightweight road bikes, endurance-focussed road bikes, and aero-minded road bikes.
Road race bike deals
Race bikes are designed to go fast. Occasionally, this comes at the expense of comfort, but more often than not, a race bike is a lightweight combination of comfort, handling and aerodynamics. A racing bike's geometry will be aggressive enough to race, with a long reach and low stack to achieve an aerodynamic position.
Endurance road bike deals
An endurance bike's geometry facilitates a more upright riding position, with slacker angles and plenty of built-in comfort-enhancing technology. You'll often see pro riders aboard endurance bikes at the cobbled classics in spring, not only for the additional comfort but for the slower handling, which enhances stability and control over bumpy ground.
Aero road bike deals
Aero road bikes are designed to cheat the wind. Hundreds of hours of wind-tunnel-testing and computer-fluid-dynamics testing go into making these bikes as slippery as possible. An aero road bike will be stiff for maximum power transfer, with an aggressive geometry that provides maximum efficiency and nimble handling.
Road bike deals by retailer
While we've carefully curated what we feel are the best deals available at the moment, new deals are being added every day, so here are a few retailers that are currently running their end-of-summer sales.
Wiggle, at the time of writing, are offering up to 40 per cent off bikes and up to 60 per cent off wheels, as well as an additional incentive for new customers.
Chain Reaction Cycles are currently offering up to 60 per cent off bikes, clothing and accessories in their end-of-summer sale.
Tredz are currently running a warehouse clearance sale, with up to 70 per cent off, although your maximum available road bike deal will be a 35 per cent saving.
Evans Cycles' end-of-summer sale is in full swing. We've spotted 40 per cent off a number of quality road bikes, and there's an extra 10 per cent off all of their discounted component, clothing and accessories.
Rutland Cycles have broken their sale down via brand, offering 20 per cent off a number of 2019 model road bikes from Specialized, Trek, Giant and Liv.
Head over to any or all of these retailers and let us know if there are any more great road bike deals that we've missed.
Still unsure on the best road bike for you?
Our best carbon road bikes guide will help you decide which carbon road bike is right for you, and our guide on the best aero road bikes will provide you with all the tools you need to choose your next aero road bike. We also have a guide on the best road e-bikes, if you're looking for a bit of extra pedalling assistance.
Cyclingnews sorts through thousands of deals to offer the best prices from the most trustworthy retailers. While all of our reviews are researched and written independently, Cyclingnews is a participant in a number of affiliate programs designed to provide a means for sites to earn fees for linking to online retailers.