Amazon Prime Day is an annual sale event across all global iterations of Amazon, the worlds largest online retailer. It's actually two days long, and while it typically takes place in July, the past two years have gone a little rogue. The 2020 event took place in October, and Prime Day 2021 was held in June.
The purpose of Cyclingnews' Amazon Prime Day cycling deals roundup is to collate the best deals (for cyclists, of course) available at Amazon in the lead-up and throughout the event, and rest assured, we only ever share deals that we would be happy to buy ourselves.
We pick out any genuinely good deals that help our readers save money on their purchases. We also highlight deals to avoid, and where you can find the same product at a better price.
Prime Day 2021 was held on the 21st and 22nd of June, so it has now come to a close, but it's not long to wait until the next big sale event. We can always count on Black Friday, scheduled for the end of November for discounts, and we'll be bringing you all of the best Black Friday deals then. Of course, if you can't wait that long, then we've compiled all of today's best deals in our roundup of cycling deals.
The one - minor - caveat to Amazon Prime Day is that to get the best deals, you'll need to be signed up to Amazon Prime. There are a host of benefits for doing so (music, streaming, free delivery etc), but at £7.99 / $12.99 per month, it's only good value if you're going to use them. Luckily, for first-timers, Amazon also offers a free trial period, which will enable you to take advantage of the Amazon Prime Day cycling deals... just remember to cancel your trial before you're charged!
When is Amazon Prime Day 2022?
Of course, Amazon Prime Day cycling deals only appear when Prime Day is near, but that's not to say you need to wait another year. The Amazon Prime Day 2022 date is yet to be announced by Amazon but going by previous (non-COVID-affected) years, the likelihood is that Prime Day 2022 will run over two days during the middle of July.
However, there are rumours of a second Prime Day in October, as reported by T3, and then Black Friday will quickly be upon us, followed by the Boxing Day sales and then the January sales will have you covered between now and then, as well as our various deals roundups.
Want to find deals for yourself?
- Shop cycling at Amazon
- Jenson USA: Winter clothing on sale and 67% off helmets
- Competitive Cyclist: 40% off Castelli, Assos, Sportful and more
- Backcountry: Up to 50% off across their wide range of outdoor products
- Rei: Huge savings on a host of cycling tech, including Cannondale
- ProBikeKit: Twin-pack tyre deals and up to 65% off in the warehouse sale
- Rapha: Huge savings on 2020 season cycling kit
- Wiggle: 50% off Mavic and more
- Chain Reaction Cycles: Discounts on road and mountain bikes
What were the best deals during Amazon Prime Day 2021?
GoPro HERO8 Black Bundle | 20% off
Was $349.99 | Deal price $279.00
The Hero8 is the former flagship camera from GoPro and it's still a truly brilliant action camera. As part of this deal, it came with a head mount, a 'shorty' tripod/handle, a spare battery and a memory card. View Deal
Garmin Instinct Esports Edition | 40% off
Was $299.99 | Deal price $179.99
A smartwatch designed for e-sports competitors, this device is originally for gaming enthusiasts, but it caters to cycling's esports brand of indoor racers, thanks to its ability to measure heart rate and advanced sleep metrics to quantify stress and maximise your recovery. View Deal
Smith Optics Attack Max ChromaPop Sunglasses | 42% off
Was $259.00 | Deal price $149.95
Cycling sunglasses and both fashion and function. They protect your eyes from the sun and wind, help you see, and they have to look great too. The Smith Attack Max ChromaPop look great and it's easy to swap to the included second lens for different lighting conditions.View Deal
Garmin Edge 130 Plus | 30% off
Was $199.99 | Deal price $139.99
The Edge 130 Plus is a high-powered, feature-packed cycling computer in an extremely diminutive package. Measuring just 41mm x 63mm x 16mm and weighing just 33 grams, it's a great choice for anyone looking for data but with an uncluttered handlebar.
Giro Empire SLX | 60% off
Was $349.99 | Deal price $139.96
Variations are a little limited on this one, but for certain size/colours, there was a huge 60% saving on some of the best cycling shoes.View Deal
Garmin HRM Dual | 23% off
Was $69.99 | Deal price $53.95
With a battery that lasts up to 3.5 years, the HRM dual will take you through multiple years of training, both indoors and out. It runs using both ANT+ and Bluetooth, so you don't need an ANT+ connector for your Zwifting needs.
This price actually brought it below that of the latest Wahoo Tickr, making it a super-popular deal.View Deal
On-Guard 8001 Brute | 30% off
Was $74.95 | Deal price $52.37
The On-Guard 9001 Brute might weigh more than 2kg, but with its hardened steel shackle measuring 16.8mm thick, it's Brute by name and brute by nature. At 20.2cm x 11.5cm in size, it's plenty small enough to mount to your frame on the accompanying mount, or it can fit into your rucksack with ease. View Deal
Schwinn Skip 2 kids balance bike | 39% off
Was $79.99 | Deal price $48.99
With its 12in wheels, the Schwinn Skip 2 is the perfect first-time bike for boys and girls alike. They also feature adjustable saddle height to help with growing little ones. View Deal
Delta Cycle Leonardo Da Vinci single bike rack | 60% off
Was $27.27 | Deal price $10.75
Once fixed to a wall, this one-bike storage rack holds your bike aloft securely by encasing one of the wheels. It's fitted with rubber at the necessary contact point to prevent scratching, and it can store bikes up to 40lb in weight. View Deal
Finish Line E-Bike Chain Lube 4oz | 35% off
Was $11.99 | Deal price $7.78
Designed for the extra stress and strain that goes through an e-bike chain, the e-bike specific lube is a must-have for e-bike riders. This 4oz bottle is enough to last months - perhaps even years, depending on use. It was given a very handsome discount in the 2021 Amazon Prime Day cycling sales. View Deal
Massive SealSkinz savings | Over half price deals
Despite SealSkinz being a predominantly winter clothing brand, the Sealskinz Amazon Prime Day deals were very popular, most likely because winter weather is rarely far away when you live in the UK. View Deal
Huge deals on Gore cycling clothing | Up to 64% off
With a range of technical clothing covering all four seasons, Gore's clothing is considered some of the very best, and its technology is often licensed by other brands, which proves its credentials.
As part of the Amazon Prime Day cycling deals, Amazon slashed a host of Gore's running and cycling gear by up to 64%.View Deal
Apple AirPods Pro | 24% off
Was $249.00 | Deal price £189.99
If you want music whilst you ride, then the AirPods Pro are some of the best earphones for the job. With their ability to block out ambient sound, you can truly lose yourself in your Zwift workout. Or you can allow even more traffic noise in, should you ride with one earphone on the road. View Deal
Invoxia GPS bike tracker | 26% off
Was £159.00 | Deal price £117.48
If you're worried about bike theft, there are a few preventative measures you can take. The best bike locks will hopefully prevent it from happening, but no lock is unbreakable, so the best GPS bike trackers are a great way to increase your chances of recovering the bike if ever it does get taken. View Deal
Schwinn Balance kids balance bike | 31% off
Was £89.99 | Deal price £61.99
Ths Schwinn Balance bike is available in four colours - green, pink, blue and red. All four come with 12in wheels, a height-adjustable saddle, a padded handlebar and cushioned grips, as well as a wide footbed for confident cruisers. View Deal
Blink Outdoor wireless security camera | 45% off
Was £99.99 | Deal price £54.99
The Blink Outdoor wireless camera works in a very similar way to the indoor camera, but with an IP65 waterproof rating. What that means is you can keep an eye on your bikes, shed, garage or your home at all times, from anywhere in the world. You can speak through the camera via the app, and switch on motion alerts at set times. View Deal
Gore Wear C5 Opti+ Men's bib shorts | 50% off at Amazon
Was £99.99 | Deal price £49.52
These road-ready bib shorts are made for use in all conditions. They are fast-wicking to help with temperature management on hard days, but feature front-facing windproof panels to aid warmth when the temperature drops. View Deal
Gore Wear Men's C5 Jersey | 51% off at Amazon
Was £89.99 | Deal price £44.32
This C5 jersey is designed with road cyclists in mind. It features a skin tight aerodynamic cut, a slightly dropped rear for increased comfort when in a forward road position, and the just-above-the-elbow sleeves are on trend with the contemporary fashion preferences. The three rear pockets are accompanied by a fourth zippered pocket for valuables, and the full-length zip is cam-locked for easy one-handed use.View Deal
Muc-Off Ultimate Bicycle Cleaning Kit | 37% off
Was £54.00 | Deal price £34.13
In our guide explaining how to clean you bike, one of the most important pieces of advice was to ensure all the necessary tools, cloths and sprays are in one place so you don't waste time looking for it all. This kit from Muc Off solves that issue entirely, giving you a host of new cleaning products as well as a place to store them. View Deal
On-Guard 8001 Brute | 32% off
Was £41.99 | Deal price £28.07
With a hardened steel shackle measuring 16.8mm thick, this 2kg lock is Brute by name and brute by nature. It measures 20.2cm x 11.5cm, making it small enough to mount to your frame - mount included - or fit into a rucksack with ease. View Deal
CooSpo Heart Rate Monitor | 48% off at Amazon
Was £39.99 | Deal price £20.79
One of the best priced heart rate monitors we've come across, this option from CooSpo can connect via either Bluetooth or ANT+. It has a battery life of 300 hours, which is comparable to the best heart rate monitors available. View Deal
SealSkinz Unisex Waterproof All Weather Lightweight gloves | 50% off at Amazon
Was £35.00 | Deal price £17.36
Covering all bases imaginable, these gloves are suitable for men and women, and can be worn in all weathers at all times of day. They are 100 per cent windproof and waterproof, they feature a grippy PU palm, and their lightweight bulk-free design means you retain complete control of your bike. View Deal
Muc Off Nano-Tech bike cleaner 5L | 60% off
Was £34.37 | Deal price £13.83
A fully biodegradable formula complete with Muc Off's Nano technology, which is designed to break down dirt more quickly. This bike cleaning fluid comes in a 5L bottle, which can then be decanted into smaller reusable spray bottles. View Deal
Deals from everywhere else
Here at Cyclingnews, we're dedicated to providing you, our readers, with the best buying advice when it comes to bikes, cycling clothing, components, and accessories. Around annual events like Prime Day and Black Friday, we compile the best deals available so that once you've decided on your purchase, you can also find the best price.
However, you don't need to wait until big sale events to get great deals on cycling tech, we have a range of pages dedicated to providing you with great prices on great products.
For a broad-ranging roundup, our cycling deals guide is regularly updated with deals on everything related to two wheels. However, if you know what you're looking to buy, the following guides go into more detail on specific categories:
- Cycling deals: Deals on all things cycling
- Bike deals: Deals on drop bars and skinny tyres
- Cheap bike helmets: Low-cost safety without the compromise
- Cheap cycling clothing: Save big on clothing and accessories
- Cheap cycling shoes: Super savings on footwear
- Cheapest Zwift setup: Everything you need to get Zwifting on a budget
- Electric bike deals: Power your way to savings
- GoPro deals: Shoot for the moon with top-quality action camera deals
- Gravel bike deals: Gravel grinding doesn't have to cost a fortune
- Kids bike deals: They grow so fast, so why pay full price?
- Specialized deals: Great deals on all things Specialized
- Wheel deals: Deals on road, gravel and mountain bike wheels
- Mountain bike deals: Deals from our friends over at Bike Perfect
- Garmin deals: Smartwatches, cycling computers and more
Alternatively, if you've got a voucher to spend, or you simply want to check out the best deals from a specific retailer, check out our retailer-specific guides:
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