Black Friday bike deals 2024: Early savings from the November sale
Save on bikes, clothing, accessories and tech from the likes of Castelli, Assos, Specialized, Wahoo and much more
And so it begins again. November is upon us and as predictable as clockwork, the bike shops have launched their sales and the 2024 Black Friday bike deals have started flooding in.
Here, in the Cyclingnews roundup of the best cycling deals in the 2024 Black Friday sales, we'll be collating everything from complete bikes to small accessories, plus clothing, tech, tools and more.
Our pledge to you is that all of our buying advice this Black Friday (and beyond) will be handpicked and handwritten by one of the Cyclingnews team.
The team is made up of four keen cyclists: Tom, Will, Graham, Josh (that's me!), and Paul. Between us, we ride road, gravel, XC MTB, cyclocross, track, bike polo and more. I even bikejor with my dogs.
We won't share any products we wouldn't use ourselves, nor will we tell you to buy something without some accompanying context on what makes it good, or who it might be good for. If we've tried it, like it, and the Black Friday bike sales make it a deal worth considering, we'll share it! If not, we won't.
Despite the bike industry employing the slogan 'survive until 2025', big sale events haven't been very common in 2024 so far, but we're constantly being told that in many categories, stock is still higher than brands would like. High stock and dwindling profits are a recipe for big Black Friday sales, so if you need a new winter cycling jacket for riding in the cold, or a shiny smart turbo trainer to optimise your off season, you're probably going to be in luck this November.
Quick Black Friday bike deals USA
- Amazon: 24% off Airpods Pro 2
- Competitive Cyclist: 20% off with NOV20
- Garmin: Half price Epix smartwatch
- Jenson USA: 44% off 3T ravel bikes
- Rapha: 30% off in Archive Sale
- REI: Up to 44% off smart trainers
- Specialized: Discounted kit and bikes
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Black Friday bike deals in the USA
In this section, all eyes are on the USA, with deals from Mikes Bikes, Competitive Cyclist, Amazon, REI, The Pro's Closet, and many more.
Black Friday bike tech deals USA
It's tech o'clock - here we'll look at all the gadgets, so if it's got a battery or a plug, it's here, including GPS, lights, cameras, power meters, smart trainers and more.
Wahoo Kickr V6: $1,299.99 $999.99 at Competitive Cyclist
23% off - In our smart trainers' buying guide, the Kickr V6 was listed as a close runner-up to the Elite Justo 2, with the caveat that if you can find it on offer, then it's immediately the better one to buy. Here, with 23% off, it's down to under $1000, and although the Kickr Core is still a much cheaper option, if you want WiFi connectivity, increased accuracy, or folding legs, it's the one we'd recommend.
Wahoo Kickr Move: $1,599.99 $1,299.99 at Competitive Cyclist
19% off - If you want an even-more-premium indoor cycling experience, the Kickr Move is where to look. It banks everything you'll get with the Kickr V6, but on an eight-inch rolling track that lets your bike slide back and forth, as well as rock left and right to increase the realism of the ride feel as you pedal.
Garmin Epix Gen 2: $899.99 $449.99 at Amazon
50% off - The Epix Gen 2 is easily one of the best on the market. We really like the integration of Garmin Pay and Spotify music, as well as the ability to create your own sports.
Apple AirPods (3rd Generation): $169.00 $129.99 at Amazon
23% off - The AirPods 3rd Gen are hugely popular wireless earbuds, with immediate connection with Apple devices, Spatial Audio, a 30-hour battery life, and IPX4 waterproofing to keep the sweat out on your next indoor ride.
Apple AirPods Pro 2: $249.00 $169.99 at Amazon
32% off - The top-tier wireless earbuds from the tech giant, these Pro 2 headphones offer noise cancelling tech, excellent sound quality, gesture control and more. This price is as good as we've seen them too.
Sony WH-1000XM4:$348.00 $298.00 at Amazon
14% off - The 1000XM4 wireless noise cancelling headphones from Sony currently have 14% off. This is far from the cheapest we've seen them, but they're an incredibly popular pair of over-the-ear headphones. You might want to hold off until closer to Black Friday, but if you need some now, in our opinion they still represent a good buy at this price, and we can't find them cheaper elsewhere.
Apple AirPods 2nd Gen: $129.99 $89.00 at Amazon
Save 23% - The 2nd Gen of the base model AirPods might have a slightly less premium sound quality and come with a slightly shorter feature list compared to the Pro, but if you're after a more affordable option, they're still a great pair.
GoPro Hero12 Black: $399.99 $289.99 at Amazon
28% off - The GoPro Hero12 has been replaced by the 13, but it's still full of bells and whistles. If you're after a basic action camera, there are plenty of deals on older GoPro Hero models at Amazon.
Echelon Connect EX5 Smart Connect Bike: $1,199.99 $799.99 at Echelon
33% off - An impressive discount on the Echelon EX5 for US readers, with the current spring discount offered on Echelon. There are 32 manually adjustable resistance levels, so you can set yourself up to follow Echelon's online classes. Its biggest competitor is the Peloton Bike, which is a touch more expensive. Factor in the yearly Echelon plan to your buying decision though.
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Black Friday cycling clothing & accessories deals USA
In desperate need of a new winter closet, or simply want to stock up on summer threads? The following deals include everything of the sort.
S-Works Evade 3 Mips Helmet: $299.99 $209.99 at Competitive Cyclist
30% off - Awarded the best overall helmet in both our guide to the best aero helmets and best road bike helmets, the Evade III is my favourite by far. It tested as the fastest road helmet (excluding the wild TT-styled Poc Procen Air) in our wind tunnel helmet test. It is reasonably lightweight. It's also well vented, comfy, and looks super stylish.
Giro Empire SLX Cycling Shoes: $374.95 $179.99 at Competitive Cyclist
52% off - The Empire SLX lace-up shoes are quite possibly the most comfortable cycling shoes on the market. They come with adjustable-arch insoles and are pretty lightweight too. They're generally quite an expensive pair, in line with the most premium options, but this discount brings that down by over half!
Gorewear C5 GORE-TEX INFINIUM Thermo Jacket: $220.00 $154.00 at Competitive Cyclist
30% off - The C5 Infinium Thermo jacket is one of the best winter cycling jackets on the market, according to our expert team of product testers. The high neck is super comfortable, as is the fleecy material on the inner face. It's available in multiple colours here, with varying discounts up to 30% off.
Gorewear C5 GORE-TEX Thermo Gloves: $90.00 $67.50 at Competitive Cyclist
25% off - The C5 gloves are the best overall gloves in our winter cycling gloves buying guide. We really liked the fit, the hardwearing exterior and the high-vis option. They're not cheap at their full price but they've been given a nice saving here.
Assos Mille GT Ultraz EVO Winter Jacket: $369.00 $295.20 at Competitive Cyclist
20% off - The Mille GT Ultraz jacket received a perfect 5 star review from our expert test team. We especially liked its ability to wick away sweat on hard winter rides, as well as the quality pockets. Even at this price, it's not a cheap jacket, but if you want to ride in comfort this winter, it's an investment you won't regret.
Giro Aether Spherical helmet: $299.95 $149.98 at Competitive Cyclist
50% off - A highly renowned helmet with MIPS Spherical safety tech used at the highest level. We gave it a full five stars in our Giro Aether MIPS review, so to get it at this price is a great deal. The deal is limited to size S though.
Specialized Torch Road Shoes: $120.00 $59.99 at Specialized
50% off - The Torch 1.0 is Specialized's entry-level road shoe. It borrows trickle-down tech from the multitude of performance road shoes in the brand's range. It represents good value for money at retail price, with a comfortable ride that's stiff enough to get the power down when required, but without causing hotspots.
Giro Republic R Knit Road Cycling Shoes: $149.95 $74.98 at Competitive Cyclist
50% off - Giro was the first major shoe firm to revert to lace-up shoes and its knit Republic shoes continue the trend. The laces ensure even pressure distribution over the forefoot and the knit fabric offers great ventilation and comfort on hot rides. They're not the cheapest shoes on the market, but they're the ones to go for if you're worried about comfort and are riding indoors or in warmer climates.
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Black Friday bike deals USA
Now for the good stuff, the bikes! Everything from top-of-the-range road and gravel bikes to commuter-friendly ebikes and family-friendly kids' bikes.
3T Exploro Race Force AXS: $5,499.00 $3,099.00 at Jenson USA
44% off - The Exploro Race is a progressive gravel bike with a Force AXS 2x groupset, carbon wheels, clearance for up to 61mm tyres, and aero tubes. Two of its stablemates, the original Exploro and the Extrema Italia were both reviewed favourably by our tech team, and we'd happily recommend this one too.
Orbea Avant H40 road bike: $1,899.00 $1,037.00 at Jenson
45% off - The Avant H40 is a budget-friendly road bike with an alloy frame designed for comfort over long distances. It's equipped with a Shimano Tiagra 2x10 speed groupset, mechanical disc brakes and 28mm tyres. It's not the most premium spec, but it's a great platform to upgrade over time if you want to save money now.
Specialized Aethos Expert Ultegra: $7,700.00 $4,594.94 at Jenson
40% off - One of the most popular bike launches in the past few years, the lightweight Aethos is refreshingly designed for everyday riding, not for racing. I love the way it rides, and personally love this dark green colourway. The Roval C38 wheels and Ultegra Di2 groupset are additional positive points, and the 40% reduction is the icing on a very tasty cake.
Co-op Cycles Generation e1.1 Electric Bike: $1,499.00 $898.93 at REI
Save 40% - The Co-op e1.1 is a clever Class 1 city e-bike that is easy to ride, nicely manoeuvrable on tight pathways, and boasts a 350w motor that'll go for 30-40 miles. Complete with 20in wheels wrapped in 2.4in tyres and a front suspension fork, it'll handle rough surfaces when required and can carry your luggage on the large rear rack.
Cervelo Aspero AXS Exclusive: $4,300 $2,900 at Competitive Cyclist
33% off - The Aspero Apex AXS is a racy gravel bike from Cervelo. There's actually a handful of different Aspero 5 models on offer, with different specs and price points, but this particular model is our pick, at 25% off in a good range of sizes.
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Other Black Friday bike deals USA
The best of the rest! Here are the best deals we can find on components, tools and anything else that doesn't fit into the categories above.
SRAM Red AXS groupset: $2,690.00 $999.99 at Jenson
63% off - It might have been superseded now, but the Red AXS groupset is still a fantastic bit of kit, with 12-speed wireless shifting, powerful braking and lightweight components. At this price, it's quite possibly the best-value option out there for a high-end build.
Time Xpresso 4 Pedals: $90.00 $45.00 at Jenson
50% off - Time pedals are known for being lightweight, with a big pedalling platform. The Xpresso 4 are the most affordable in the range, and at 50% off that is only improved further. A great option for a low-cost entry to clipless pedals.
20% off any full-price item at Competitive Cyclist
Code: NOV20
A bit of a generic deal here, but for anyone looking for something specific in their deal hunt will get it at Competitive Cyclist thanks to this deal.
Unior Euro Multi-Tool: $26.99 $10.79 at Competitive Cyclist
60% off - The Unior Euro multi-tool features in our best bike multi-tools buyers guide. It has a lovely in-hand feel and super smooth folding action. There are a range of versions here with between 55% and 60% off.
Silca Nastro Piloti Bar Tape: $50.00 $37.50 at Competitive Cyclist
25% off - This premium Silca Nastro Piloti tape currently has 25% off in the white colourway, a great way to freshen up your bike for spring.
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Black Friday bike deals in the UK
In this section, we're focussing on deals from within the British Isles, from retailers such as Sigma Sports, Wiggle, Tredz, Evans, Rutland Cycling and more.
Quick Black Friday bike deals UK
- Amazon: Save on AirPods, GoPro & Garmin
- Rapha: 30% off in Archive Sale
- Sigma Sport: Save on Specialized & Cannondale
- Specialized: Deals on kit and bikes
- Tredz: Large sale including bikes and kit
Black Friday bike tech deals UK
Welcome to Inspector Gadget's favourite section: Here's where you'll find everything that requires a battery, from GPS computers to heart rate monitors, smartwatches, headphones and more.
Elite Suito T: £499.99 £399.99 at Amazon
20% off - The Elite Suito T trainer features in our buying guide to the best thanks to its light weight, folding legs and decent carry handle. Those features combine to make it one of the best for portability. The ride feel and pedalling inertia suffers very slightly from the lightweight flywheel, but it's a small price to pay for a trainer that's quick and easy to fold away at the end of a ride.
Elite Direto XR-T: £599.99 £439.00 at Amazon
27% off - The Direto XR-T smart trainer was well reviewed by our test team. At full retail price, it doesn't compete with the Kickr Core, but with this discount, it's easily one of the best budget trainers on the market.
GoPro HERO13 Black: £399.99 £349.99 at Amazon
13% off - The Hero 13 is the latest action camera from GoPro, complete with 5.3K video, 27MP photos, 10m waterproofing, great run time, incredible stabilisation, and compatibility with interchangeable lenses for even more shooting power.
Apple AirPods 3rd gen: £149.00 £129.00 at Amazon
13% off - Do the AirPods need introducing?! Quite possibly the most popular headphones in the world, these third-gen models offer spatial audio, immediate connectivity with Apple devices and great sound quality.
Jabra Elite 8 Active Gen 2: £229.99 £159.99 at Amazon
30% off - I've been testing the Elite 8 Active heapdhones this autumn, and I've been really impressed. The in-ear grip is soft but secure, the noise cancelling tech is really useful for using while on the turbo with a fan pointing at your face, and the sound quality is great. They can also connect to two devices simultaneously and intuitively.
Saris H3 Direct Drive Smart Turbo Trainer: £649.99 £349.99 at Amazon
47% off - The Saris H3 is listed in our buying guide as the best for premium specs on a budget. It's beaten by the Kickr Core at retail price, but at this incredible saving of almost half off, it's easily the one to buy.
Cateye Ampp 500 front light: £39.99 £31.49 at Amazon
21% off - Cateye has been a go-to brand for decent, well-priced lights for years. I've had one myself for close to eight years now. For a 500-lumen light with a great mounting system that will work with any kind of handlebar it's hard to fault at this price. This isn't the cheapest we have seen this light, it previously had almost 50% off, so unless you're stuck without a light, we'd suggest holding out for a bigger discount.
Pinnacle HC Smart trainer: £700.00 £210.00 at Evans
70% off - Offering 2500 watts of resistance, 20% gradients, and accuracy within 2%, this is a well-specced smart trainer. At its usual retail price it's outshone by the Wahoo Kickr Core but thanks to this Evans Cycles deal, it's easily the best-value smart trainer available right now.
Garmin Edge 1040 GPS Solar: £630.00 £561.30 at Sigma Sport
11% off - The Edge 1040 Solar, like the standard Edge 1040, comes with a massive touchscreen, smartphone responsiveness, 70-hour battery life, and the ability to track every metric you're ever likely to need, but it also adds solar panels to the screen, meaning it will charge while you ride.
Garmin Fenix 7X Solar: £649.99.99 £520.00 at Amazon
20% Off - Down to its best-ever price, if you're looking to treat yourself to an absolutely feature-packed smartwatch, I don't think you'll find a better watch at this price (or a better price for this watch). This isn't the cheapest we have ever seen this model, but the 20% off still represents a good deal.
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Black Friday cycling clothing & accessories deals UK
Oh look, it's raining again... but wait, is that a Shakedry jacket on offer? If you're in need of a winter wardrobe reboot, or you simply want to stock up on summer supplies, you're in the right place.
Castelli Espresso GT gloves: £140.00 £109.00 at Sigma Sports
22% off - Described as the 'best all-around performance gloves' in our best winter cycling gloves guide, the Espresso GT might not be the cheapest gloves around, but they're certainly worth it, given the protection and comfort they offer. This discount will help a little on the price too!
Gorewear C5 Thermo jacket: £200.00 £138.90 at Sigma Sports
30% off - One of the best winter cycling jackets as featured in our guide. We really like this as a high-performance product for hard riding. The only gripe is the narrow pockets sit quite high on the back, but the collar is excellent and the brushed fleece lining feels plush against the skin.
Castelli Perfetto Ros 2 short sleeve: £185.00 £77.00 at Sigma Sports
57% off - As race-ready winter-friendly jerseys go, Castelli was the pioneer and the Perfetto Ros 2 is a great product. The short sleeves might make it less versatile, but given the unseasonably warm-but-wet autumn we're having so far, it the conditions couldn't be more suited to it.
Giro Aries MIPS Spherical helmet: £299.00 £199.00 at Sigma Sports
33% off - The Aries MIPS is a revered road helmet, used by the Visma-Lease a Bike team. It tested well in our wind tunnel helmet test and features in our buying guide as the runner-up, only coming behind the Evade III.
Specialized S-Works Evade 3 helmet: £250.00 £175.00 at Sigma Sports
30% off - Our pick as the best road bike helmet on the market, the Evade III came second in our wind tunnel test - beaten only by the wild-looking POC Procen Air. It's well vented, super comfy, lightweight and it looks great. It's usually quite an expensive helmet but this deal brings the cost down a bit.
Universal Colours Mono SS jersey: £120.00 £47.00 at Sigma Sports
61% off - It might be the wrong time of year to think about summer jerseys, but this might be one to buy now while it's cheap ahead of next summer. The Mono jersey features nice modern long sleeves, a good torso fit, and is made using environmentally-friendly BlueSign fabrics.
Castelli Entrata bib shorts: £99.00 £49.00 at Sigma Sports
51% off - A more entry-level bib short, don't be fooled into thinking the Entrata is low quality. Castelli's reputation as one of the best in the business doesn't come without merit. The Kiss Air2 seat pad is a favourite of multiple testers here in the CN team, and the overall fit of the Entrata is comfortable, lightly compressive and true to size.
Universal Colours Mono LS jersey: £120.00 £72.00 at Sigma Sports
40% off - The Mono long sleeve jersey is currently available with 40% off in six different colours, or a slightly lower discount in another two. Befitting of the brand's reputation, it is a stylish, comfortable and well-equipped jersey with recycled fabrics, reflective details and a compressive but stretchy fit that works with all body types.
Universal Colours Mono socks: £14.00 £5.00 at Sigma Sports
64% off - A pretty simple set of socks, but a good one nonetheless. The biggest discount is in the gold colourway, but there are plenty of options here in multiple sizes.
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Black Friday bike deals UK
Big ticket items might need a bit more thought before you dust off your credit card, but if you're going to find a Black Friday bike deal worth buying, it'll be here.
Cannondale Synapse Carbon 4: £2,400.00 £1,449.00 at Sigma Sports
40% off - The Synapse Carbon 4 comes with Shimano's 10-speed Tiagra groupset, alloy wheels and a carbon fibre frame built for long-distance comfort. It might not be the highest level of spec, but it will be easy to maintain, stand the test of time, and it'll be a great platform to upgrade when the time comes.
Specialized Roubaix SL8 Comp Disc: £4,250.00 £2,999.00 at Sigma Sports
29% off - The Roubaix SL8 Comp Disc comes with a Shimano 105 Di2 groupset, alloy wheels and tech-filled carbon frame that's designed to maximise compliance. It's available in most sizes, and the biggest discount comes in this dark blue colourway.
Cannondale Synapse Carbon 3: £1,100.00 £799.00 at Sigma Sports
27% off - A budget-friendly version of an excellent platform, the Synapse 3 is made from aluminium, with mechanical disc brakes and a Shimano Sora groupset. At under £800, the spec isn't going to set the world alight, but Shimano is well respected so you can trust it'll be well made.
Cervélo S5 Force eTap: £9,599.00 £6,299.00 at Sigma Sports
34% off - This very bike, the S5 with Force eTap was among the fastest bikes in our recent wind tunnel superbike test. At zero yaw - common at high speeds - it was the outright fastest. It's not the cheapest of bikes, but it's ready to race from the box, and currently has over a third off.
Specialized Tarmac SL7 Sport 105: £3,250.00 £1,999.00 at Sigma Sports
38% off - The Tarmac SL7 is one of the most popular bikes around. This one comes with Shimano's 105 mechanical groupset, alloy wheels and a semi-integrated front end. It's available in all sizes at the time of writing, in three colours, with a very healthy discount of 38%.
Cannondale Topstone Carbon 3: £3,200.00 £1,899.00 at Sigma Sports
41% off - The Topstone is a do-it-all gravel bike. It's targeted more towards the adventure end of the spectrum but from personal experience I know it can race well too. It's equipped with Shimano's GRX 12-speed groupset, WTB wheels and tyres, and the comfort-enhancing carbon frame.
Cervélo S5 Red eTap: £12,500.00 £7,999.00 at Sigma Sports
36% off - Want one of the very best bikes on the market right now? The Cervelo S5 aero bike with the latest Red AXS groupset, Reserve wheels and Vittoria tyres has to be up there, and with over a third off, it's now a smidge under £8000. That's still a big chunk of cash, I know, but anyone on the hunt for a class-leading bike in every regard will know such a wishlist will usually cost around £12k.
Cervélo Soloist Rival eTap: £4,999.00 £2,899.00 at Sigma Sports
42% off - The Soloist is a great all-rounder road bike with WorldTour chops and decent tyre clearance. It's equipped with SRAM's Rival AXS groupset, Fulcrum wheels and Vittoria tyres. All of which are well respected by our testers.
Cannondale CAAD Optimo 2: £1,150.00 £749.00 at Sigma Sport
35% off - The CAAD Optimo 2 is an entry-level road bike perfect for beginners or those on a budget. It comes with an alloy frame, and a 10-speed Shimano Tiagra groupset, and is available in 51,54, 56 and 58cm sizes.
Orbea Orca M31 Team: £4,599 £3,349.00 at Sigma Sports
27% off - This Orbea Orca has a decent discount in sizes 51 and 55. For under 3.5k you're getting a solid carbon frame and fork, integrated cockpit and wireless, electronic Sram Rival AXS groupset.
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Other Black Friday bike deals UK
Tools, protein shakes, inner tubes and more. If it's on offer but doesn't fit into the categories above, you'll find it here.
For now, we've not found anything worth shouting about in this category, but as this page gets updated on a regular basis, watch this space.
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When do Black Friday bike deals appear?
Of course, Black Friday bike deals appear around Black Friday itself, but as always, in 2024 they started appearing early in November.
That doesn't mean November is the only time of year you can find discounts though. Cycling deals are generally available all year round but their quality and quantity rise and fall.
More - and generally better - deals tend to arise in line with specific events, such as the after-Christmas sales, New Year sales, the 4th of July weekend and Amazon Prime sales, as well as the big ones: Black Friday and Cyber Monday.
When is Black Friday 2024?
Black Friday 2024 will arrive on November 29, 2024, but many Black Friday sales are available right now.
When is Cyber Monday 2024?
Cyber Monday will be on December 2, 2024.
And that's it! Kudos for getting to the bottom. Use the links below if you fancy going round again:
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Josh is Associate Editor of Cyclingnews – leading our content on the best bikes, kit and the latest breaking tech stories from the pro peloton. He has been with us since the summer of 2019 and throughout that time he's covered everything from buyer's guides and deals to the latest tech news and reviews.
On the bike, Josh has been riding and racing for over 15 years. He started out racing cross country in his teens back when 26-inch wheels and triple chainsets were still mainstream, but he found favour in road racing in his early 20s, racing at a local and national level for Somerset-based Team Tor 2000. These days he rides indoors for convenience and fitness, and outdoors for fun on road, gravel, 'cross and cross-country bikes, the latter usually with his two dogs in tow.