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Where to find the best Black Friday cycling sales

Black Friday deals
(Image credit: Courtesy)

Black Friday itself might have been and gone, but we all know that the sales continue through the weekend, so if you were short on time yesterday, you've not missed out just yet. 

To save you some time, we've collated all the best places to find this year's Black Friday bike deals into one handy list, along with our pick of some of the best deals currently making the rounds.

It's been a wild ride so far, with some retailers and manufacturers slashing prices to levels we've never seen before. You can currently grab the brand new GoPro Hero10 for its best-ever price, while Adidas has dropped the price of its Velosamba and Gravel cycling shoes.

If you've decided to invest in a pain cave this winter, yesterday the Wahoo Kickr and Kickr Core turbo trainers hit their lowest ever price, or if you had your sights set elsewhere, then you'll be pleased to know that there are plenty of smart bikes and exercise bikes on sale this Black Friday.

That's not all. If you've been planning to invest in a cycling computer, Hammerhead's  'Trade In Trade Up' Black Friday deal saves money and the planet, while Amazon is currently selling the Garmin Edge 530 for the cheapest it's ever been.

Elsewhere, you can buy a ton of discounted Castelli winter kit at the time of year that you actually need it (provided you're with us in the northern hemisphere), or save at least $1,200 on a Specialized Turbo Creo from Mike's Bikes.

Meanwhile, if you're thinking ahead to the holidays, these Black Friday balance bike deals will make a great kids' Christmas present, while the Halfords Black Friday sale is awash with budget-friendly electric bikes. Plus, there are several cycling retailers who opened up Black Friday to almost everything with site-wide 20% discounts.

Finally, if you're buying for someone who just has everything, did you know that you can now buy a personalised video from your favourite pro cyclist?

If you're looking for something specific in the sales, check out our other Black Friday deal roundups, which we're keeping updated constantly all weekend.

Where to find the best Black Friday cycling sales



Our picks of today's best Black Friday deals for cyclists

USA: Wahoo Speedplay pedals | 20% off at Wahoo Fitness

USA: Wahoo Speedplay pedals | 20% off at Wahoo Fitness

If you're in the US, you can save 20% on all four of Wahoo's Speedplay pedal range - which comprises the Comp, Nano, Zero and Aero. This is pretty surprising since they were only launched earlier this year. 

USA: Adidas Velosamba | 20% off

USA: Adidas Velosamba | 20% off
Was $120.00 | Now $96.00

Adidas Samba fans, you can now save 20% off the Velosamba. This casual 'street' cycling shoe has a gum sole backed by a stiffer base for pedalling comfort and efficiency, while there are two-bolt cleat holes ready to accept SPD cleats.  

USA: Adidas The Gravel Cycling Shoes | 30% off

USA: Adidas The Gravel Cycling Shoes | 30% off
Was $170.00 | Now $119.00

Doing as its name suggests, The Gravel Cycling Shoe is made with a TPU outsole and features a sock-like ankle fit, while laces take care of closure. The upper is made from ripstop material, making them a durable investment, they're compatible with two-bolt SPD cleats, and as a nice touch the stripes on the outsteps are reflective.

USA: Giro Aether Mips Helmet | 57% off at Jenson USA

USA: Giro Aether Mips Helmet | 57% off at Jenson USA
Was $350.00 | Now $150.00
You can save a whopping $200 on Giro's top-tier, wind tunnel-proven, performance lid. The Aether comes complete with internal channelling for airflow and the brand's Roc Loc 5+ Air fit system for a precise and comfortable fit.


Garmin Edge 530 | up to 35% off at Amazon
UK: £259.99 £169.00 | USA: $299.99 $249.99 

The Garmin Edge 530 strikes a balance between features and cost, and in the UK Amazon has sweetened the deal by discounting it by 35% for Black Friday. The deal's not quite as generous for US shoppers however, as it's only 17% off, but it's still a great saving. Plus if you're buying sensors as well, Amazon has 13% off the 530 bundle.

Wahoo Elemnt Rival watch | up to 23% off UK

Wahoo Elemnt Rival watch | up to 23% off
UK: £349.99 £269.00 | US: $379.99 $299.99

Wahoo may be running its own offer on the Rival watch (where it's priced at £299.99/$299) but if you're in the UK, Sigma Sports has beaten that deal by dropping the price down to £269.00. We don't know how long it will last, but we predict it will continue throughout the weekend, while stocks last.

GoPro Hero10 Black + 1-year GoPro Subscription

GoPro Hero10 Black + 1-year GoPro Subscription
UK: £529.98 £329.98 | US: $549.98 $349.98

Right now you can save £200/$200 on the GoPro Hero10 Black when you buy it a year's GoPro subscription. With this bundle, you get all the updates and everything that makes the GoPro Hero10 Black the best of what GoPro makes, plus cloud services, and it all comes with a nice discount. 

Wahoo Kickr Core | 10% off

Wahoo Kickr Core | 10% off
UK: £699.99 £629.99 | US: $899.99 $809.99

This deal gets you a lot of tech, comes with a free year's subscription to SYSTM and a Vel indoor trainer mat. Plus it brings the Kickr Core down to its best-ever price. 

This deal wasn't supposed to go live until Monday, but it's already available to buy right now. 

Read our Wahoo Kickr Core review for more detail

Wahoo Kickr V5 | 10% off UK

Wahoo Kickr V5 | 10% off
UK: £999.99 £899.99 | US: $1,199.99 $1,079.99

The Kickr V5 is Wahoo's top-tier turbo trainer, and this is the first time we've seen it discounted anywhere. If you're in the UK then you can get an even sweeter deal at Sigma Sports, with a free annual subscription to SYSTM and turbo trainer mat . There's never been better value than this, right now.

Read our Wahoo Kickr V5 review for more 

Stages Cycling SB20 Smart Bike Indoor Trainer | 21% off UK:

Stages Cycling SB20 Smart Bike Indoor Trainer | 21% off
UK: £2,799.00 £2,199.00 | US: $3,149.99 $2,799.99
Stages may be the biggest seller of commercial spin-style bikes in the world, but its SB20 is wholly aimed at the smart-bike cycling audience. It connects to apps like Zwift and TrainerRoad, and comes with adjustable crankl-length alongside all the usual adjustabilities, two bottle cages, a tablet holder, and a space for your smartphone too. 

Read our Stages SB20 smart bike review.

Specialized Turbo Creo SL E5 Comp | 20% off at Mike's Bikes

Specialized Turbo Creo SL E5 Comp | 20% off at Mike's Bikes
Was $5,999.99 | Now $4,799.95
This aluminium e-road bike comes complete with Futureshock 1.5, and a Shimano GRX 800-series groupset with hydraulic disc brakes. It's an excellent deal for sub-$5,000, with a choice of three colourways and sizes M-XXL available.

Specialized Turbo Creo SL Expert | 20% off at Mike's Bikes

Specialized Turbo Creo SL Expert | 20% off at Mike's Bikes
Was $9,499.99 | Now $7,599.95
Higher up in Specialized's e-road range the Turbo Creo SL Expert benefits from electronic Shimano Ultegra Di2 shifting. It rolls on Roval C 38 Disc carbon wheels wrapped in 30mm Specialized Turbo Pro rubber, and there are three colours available with a range of sizes from M-XXL in stock.

While we've handpicked a few of our favourite deals, there are thousands more Black Friday deals available, below we've listed all of our Black Friday deal roundups, covering everything from top to toe, tech, bikes and more. 

Our other Black Friday deal roundups

Mildred Locke

Mildred is a Reviews Writer for Cyclingnews who loves all forms of cycling from long-distance audax to daily errand-running by bike. She does almost everything on two wheels, including moving house, and started out her cycling career working in a bike shop. For the past five years she's volunteered at The Bristol Bike Project as a mechanic and session coordinator, and now sits on its board of directors. Since then she's gone on to write for a multitude of cycling publications, including Bikeradar, Cycling Plus, Singletrack, Red Bull, Cycling UK and Total Women's Cycling. She's dedicated to providing more coverage of women's specific cycling tech, elevating under-represented voices in the sport, and making cycling more accessible overall. 

Height: 156cm (5'2")

Weight: 75kg

Rides: Liv Devote, Genesis Equilibrium Disc 20, Triban RC520 Women's Disc, Genesis Flyer, Whyte Victoria, Cotic BFe 26, Clandestine custom bike