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Amazon Prime Day 2025 Live: All the best deals as soon as we unearth them
We're trawling Amazon and beyond to bring you some absolute bargains

Welcome to Cyclingnews' live hub for Amazon Prime Day (or days, as it is now). The sale event kicks off today, running from Tuesday 8th July to Friday 11th July. The sale is for Prime members only, but you can just get a trial membership for four days and then bin it at the end if you so wish.
While we have a dedicated Amazon Prime Day Cycling Deals hub with a collation of all the best finds, this page is where we will be putting the best deals as and when we find them, so stay tuned if you're after some bargains.
Rest assured, we will only post products that we think are actually decent, and with discounts that we think are actually noteworthy, and we won't be tied to Amazon either, as many other outlets will be having concurrent sales to try and compete.
Quick links
Bike computers: $200 off Garmin Edge 1040
Smartwatches: $400 off Fenix 7X Pro
Headphones: 68% off Amazon Echo Buds
Clothing: Save on Gore, POC & more
Helmets: 20% off Lazer, Abus & more
Smart bikes: 21% off Peloton Smart fitness bikes
GoPro: $100 off Hero 13 Black
Garmin: 28% off Fenix 7X Solar
GoPro: £100+ off Hero13 Bundles
Bike computers: Over £50 off Garmin Edge 540
Smartwatches: Save on Apple, Garmin & more
Headphones: £150 off Beats & more
Clothing: Up to 60% off Gore & more
Helmets: Money off POC & Abus
Amazon Prime Day: The best USA deals
The Ridley Grifn is a bike we very much enjoyed here at Cyclingnews. Lively off road, and able to take modern, wide road tyres it can handle a huge variety of terrain in comfort.
Apple's flagship in-ear headphones with a really healthy discount. Brilliant noise cancellation, and a seamless integration within the greater Apple ecosystem makes them one of the best headphones out there.
If you're like me and are a cyclist who dabbles in the occasional run then the Forerunner 55 is probably the watch for you. Enough data to keep you satisfied, without paying over the odds for tonnes of functions you'll probably never need.
A very secure lock - at one time the most solid on the market - and while it can't shrug off angle grinders like some more modern locks it's portable, durable, and now at a very good price indeed.
One of these lives permanently on my gravel bike. It's a little bigger than your usual mini pump, but if you run a frame bag, or even use the included mount, it offers a much bigger capacity for swift inflations of larger volume tyres. It's also incredibly well made and will last you for years and years.
If I'm riding off road, or on the road in the wet, I always use bottles with a cover for the nozzle. It's an easy way to protect yourself from an upset stomach. These ones from CamelBak have are decent at full price but even better now.
Amazon Prime Day: The best UK deals
Cannondale CAAD aluminium bikes are legendary, the CAAD13 105 is down to £1,600 right now in the Sigma Sports sale.
This is the CN tech team's favourite rear light. It may be July, but a quality rear light is essential all year round. This is the pick of the bunch!
This Feedback Team Edition Toolkit is a really nice buy, there are lots of well-thought-out, useful tools, and it's great for home or travelling.
This Forerunner 255 music smartwatch is the cheapest it's ever been on Amazon.
This watch is packed with most of the fitness features that more expensive watches in the range have, a bargain at this price!
These are the latest, non-pro Airpods from Apple. If you don't want the rubbery end caps and noise cancellation then you can pick them up now for a little over a hundred pounds.
Or, for a little more, you can get them with added noise cancellation.
The Edge Explore is Garmin's dependable, entry level bike computer that features a colour screen for navigation and will handle showing you various metrics, but does away with many of the features of more expensive units to keep the price relatively affordable.
The Fenix 8 is Garmin's premier adventure watch, now with a sizeable chunk off. It'll have you covered for anything from running, cycling and swimming through to climbing, and health metrics. Plus it has a torch to kep you find your keys in the dark.
This Sold Secure Silver rated D-lock features a handy clip so you can turn it into your trouser pocket or into a belt, saving you from having to mount it to your bike.
The handy thing about the Insta360 X4 is that it films everything. It has a pair of 180º lenses to capture everything, so you don't need to worry about pointing it in the right direction; just turn it on, press record and worry about everything else when you get back home.
LIVE: Latest Updates
That's all for today folks – The Cyclingnews deals team is signing off for now, but worry not, we will be back in the morning to bring you some fresh bargains as and when they appear.
Notably, Michael Hutchinson's latest book, Further, is also on offer.
12% off Further: Seeking the Distant Limits of Cycling Endurance
Suffering
It's a term that is widely used, often celebrated, in cycling parlance; synonymous with effort, hurting, trying your hardest, and fighting to win. It's rolled off by commentators and onlookers without a second thought.
But to many, it devalues the real definition of the word.
Former professional, Michael Hutchinson, recently expressed his dislike of the term, summing it up nicely with "if you volunteer for it, you don't get to call it suffering," and later adding "if you think you're suffering you don't have enough problems in your life."
Without straying too far away from cycling, there's real, undeniable suffering going on in the world, and cycling up a hill as hard as you can is not that.
Regardless of Hutchinson's - or anyone else's - opinion, though, the act of suffering (in our watered-down definition of the word) can make for some incredible imagery. The pain faces of Pogačar and Van der Poel going toe to toe for the yellow jersey in an uphill sprint at the Tour de France this week will be etched in my mind for years to come.
Kristof Ramon's book is a visual celebration of such moments. Called 'The Art of Suffering: Capturing the brutal beauty of road cycling', it even features a foreword by Wout van Aert, and in a nice Prime Day bonus, it's currently half price in the stunning hardcover.
Josh here, while Will takes a break!
When a deal isn't a deal.
We spend hours trawling through the sales during Prime Day, and we're met with hundreds and hundreds of products that have been discounted. Sometimes that's a modest saving, other times its 30, 40, 50% or more.
A fair rule is that the bigger the discount, the better the deal, but each product has a threshold at which it actually becomes worth recommending. 10% off a years-old Garmin Edge 530 computer isn't exciting, but 10% off the Edge 1050 Solar - a product that's much newer and rarer to find on offer, is!
But it's not as simple as that.
Enter this Wahoo Elemnt Ace deal for UK buyers. The Elemnt Ace is just a few months old, so at 15% off and the lowest price it's ever been (according to price tracking tools), you'd be forgiven for thinking it's a great deal.
The problem is, it's just not very good, and so we'd actively recommend that buyers avoid it, even at this price.
As outlined in our Wahoo Elemnt Ace review (and in subsequent testing performed since), it's too big for most mounts on the market, the quality control of the supplier mount wasn't very good and so it just span on my handlebars, and the wind sensor is... well... a gimmick.
Luckily, there are still nine other great Wahoo products we'd wholeheartedly recommend, so check those out --> Black Friday Wahoo deals.
If you know, you know: Oakley Radars at 32% off
Without gassing him up too much, my colleague Tom looks great on a bike. Everything is on point, very classic... just so. I've spent ages testing the best cycling glasses on the market, but one day, while I was wearing some crazy large glasses, he just says to me: "Radars, mate. If you know, you know", and he's right.
They're a classic for a reason and have been in Oakleys range for ages. If you're not into the mega-size cycling glasses then these are a really fantastic bet that work just as well for running as they do for cycling, if you're into that.
My favourite helmet is on sale... and I might even buy another one!
OK, quick story time. I LOVE the POC Omne Air MIPS helmet. It looks good, its comfortable, it's safe, it has MIPS. The bad news is my girlfriend also loves it, so obviously now it's hers.
Anyway, you can pick it up with a modest (but better than nothing) discount of 13% off. I might buy one so I can use it again to be honest...
Hey, here's a great deal: Apple AirPods Pro 2 for under $150!
These are the best in-ear headphones Apples makes, and with 40% off it's about as good a time to buy these as is realistically possible.
They've got brilliant sound quality, solid battery life, and a seamless integration with Apple's ecosystem. Plus if you leave them in your jersey pocket you can make them make a little alarm sound to help you find them.
1/4 off Lazer Tonic helmets - All colours!
Helmets are one of the few non-negotiables for a safe ride, and in general terms you should replace yours every 3-4 years, or as soon as it takes a knock.
Lazer helmets are a quality option, and all colours besides quite a garish black and neon yellow option in the Tonic model have 1/4 off, taking the price down to a lovely $59.99.
Inside the helmet there is KinetiCore, which takes the form of a series of expanded polystyrene polygons that are designed to deform in the event of a crash, much like a crumple zone.
My pick is the off-white colour, as it'll match most kit and last you for a few seasons.
Two of my favourite lights of all time are on sale!
I've spent a lot of time testing bike lights – in fact I wrote our guide to the best bike lights – and the absolute best rear light is on offer now as well as a really interesting front light.
For the back there's the Magicshine SEEMEE300, which has a crazy long battery life, a novel downwards facing LED light to illuminate the road around you for increased visibility, and a series of really need mounting options. It's usually $59.99, but now you can pick it up for $39.59. An absolute bargain.
For the front, there's also the remote-operated Magicshine Evo 1100. It looks a little funny but it's got a lovely cutoff beam that won't dazzle other road users or pedestrians, has a high beam mode, and tucks very neatly indeed beneath an out front mounted bike computer. It's usually $69.99, but now it's only $49.86.


Adidas gravel shoes for under $50
Adidas doesn't do a huge range of cycling shoes, limited currently to a road and a gravel shoe. We have reviewed the road shoe (a 4-star affair), and while we haven't tried the gravel version ourselves we can extrapolate that they're likely to be decent.
Normally they retail for $200, but if you get the size and color combo right you can pick a pair up for as little as $44.11.
They take 2-bolt MTB cleats, have a lace up closure, as well as a knitted internal sock that goes up to the ankle to stop bits of gravel getting into the shoes and causing an annoyance when you're riding off road.
The Edge 840 is one of Garmin's absolute best cycling computers. It's packed with features, it has a huge screen for all the data you can possibly want to lap up, and plenty of training metrics to help you reach your full potential.
The larger screen is particularly useful for bike touring to aid navigation, but we see plenty of pros opting to use this larger model at the biggest races of the year.
While it lacks the solar charging of its more premium sibling – the 840 Solar – it does have a huge discount to make up for it: A full $200 off!
Tom has gone to get lunch so it's now Will here seeing you through to the end of the day. I've had a good old trawl through what Amazon USA has to offer so I'll be sprinkling some fresh deals in here in the next hour or so, so buckle up...
Good morning USA!
I hope the coffee is hot and the sun is shining wherever you are.
Welcome to our Amazon Prime Day Live hub! We've been focusing on UK-specific deals this morning, but don't worry, we've got you covered. Stay tuned for all the best deals, as we find them!
Cannondale CAAD bikes have long been some of the best riding aluminium bikes around, I owned a CAAD10 model and it was a fantastic bike.
The aluminium frames are stiff and exciting to ride, they make excellent training or winter bikes, or alternatively slap a pair of carbon wheels on and you have an affordable, capable race bike.
This CAAD13 has Shimano 105, disc brakes and a bright lime paint scheme that gives a nod to Cannondale's rich histroy, this is a fantastic base to upgrade from at a nice price point.
Cannondale CAAD13 for £1,600 at Sigma
The SEEMEE300 is a fantastic rear light, it's our favourite right now, and rumour has it that Senior Tech Writer Will Jones keeps 43 of them in rotation at any one time.
This punchy rear light currently has a 41% discount on Amazon right now, making it the cheapest it's been according to our Camel price tracking software.
The light got a near-perfect score in our review last year. In no small part thanks to its stonking battery life, excellent mounts and downright brightness. It's a nice feeling knowing you have a good quality light that's the right tool for the job, you can stand on us and invest in this one.
Don't forget to head to our Amazon Prime Day bike deals hub for a wide range of deals for both our UK and US readers. We have a curated range of UK and US deals covering everything from Adidas Velosamba SPD trainers to GoPro action cameras.
This isn't our only live page today. If you want to stay on top of all the latest goings-on from Stage 4 of the Tour de France today, head to our Stage 4 live page to follow all the action!
Here's a nice deal on the Feedback Sports Team Edition Tool Kit, one of my favourites. The kit currently has 16% off on Amazon, not the cheapest it's ever been, but it is absolutely worth flagging. Keep an eye on this one in case it drops even lower in price, though this is still a solid buy.
I use this 26-tool kit at home and events, recently taking it to France for a trip in the car; there's room for additional tools, so you can carry everything in place. It zips up neatly and is super easy to carry, it can also be hung from a workstand.
My most recent use? The double-ended bottom bracket/cassette removal spanner also fits nicely on external spline disc brake lockrings and got me out of a bind.
16% off the Feedback Team Edition Tool Kit on Amazon
CN Tech Writer Tom Wieckowski here, I'm in the vanguard of our deals hunting activities this morning, and I've been looking at some smart watches to kick things off.
I'm testing a Garmin Forerunner model currently and have found a solid deal on a nice Forerunner 255. It's currently the cheapest it's ever been on Amazon at £199.99 with 43% off.
The Forerunner is packed with most of the features more premium models in the range have, has contactless pay tech, and this music model lets you download songs to play whilst running. This model has the morning report and sleep coach features, which I especially like!
Garmin Forerunner 255 with 43% off at Amazon
Good morning!
Welcome to the Cyclingnews Amazon Prime Day live deals hub. Our live hub is usually manned by members of our tech team, a crack squad who are primed and ready to pick out the best online deals for you.
We'll be keeping the fires burning and the energy high in here over the next few days. Circle back to this live page for great cycling and tech deals, as well as the odd joke and random Tour de France fact.
We are all cyclists ourselves, and know a good deal when we see one. Let's kick off the sales!