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Wiggle Black Friday: The top deals for cyclists handpicked from the 2021 sale

Black Friday wiggle
(Image credit: Courtesy)

While Black Friday was yesterday, this doesn't mean it's over. The deals are running all weekend, and we've got you covered here with our Wiggle Black Friday deals roundup. Today many of the major cycling retailers are slashing their prices and rolling out the best Black Friday bike deals they can, but trawling them all can be quite a task. That's why we're saving you the time by rounding up all the best Wiggle Black Friday deals we can find.

Read on to shop for some bargains.

Want to browse the sales yourself? 

As you'll see if you use either of those links above, the deals aren't exactly in short supply. At the time of writing, there are 980 products in the Black Friday sale and a further 4,412 discounted products in the wider Wiggle sale

While that might be a deal hunter's paradise, it can also be a time sink of major proportions, and finding the hidden gems among the sea of savings might save you some cash, but you could easily lose half of your day trying to find them, and when you look at it like that, the value might not seem all that great after all. 

That's where we come in. To save you having to dive into the deep end of the discounts, we've brought along the Cyclingnews jet-ski to power through the deals and pick out the best, so below, you'll find our roundup of today's best deals available at Wiggle, which includes some great early Black Friday Garmin deals, kids bikes, electric bikes and more.  

Quick Black Friday Wiggle deals:

Best Black Friday Wiggle deals

Here you'll find our pick of the best Black Friday Wiggle deals that are currently on offer and in stock. 

For each deal, we've included pricing for both Wiggle UK and USA, although not all deals are offered in both territories, which is why some links might appear missing. We've also ordered by sale price, low to high to make it easier to browse deals within your preferred budget. 


Vittoria Rubino Pro Folding Clincher Tyre | 44% off
UK: £23.50 £12.99 | US: $29.27 $17.00
A great choice for winter training, the Vittoria Rubino Pro Folding tyre is available in 23mm, 25mm and 28mm widths at this bargain price. It's fast rolling but with grippy side tread and comes with Vittoria's puncture protection for many trouble-free miles.


Park Tool Bike Cleaning Brush Set | 33% off
UK: £26.99 £17.99
Park Tool's quality is legendary and this brush set will help you keep all those hard to reach bits of your bike in tip top condition. As well as general frame cleaning brushes, there's a gear cleaner and a tapered bristle brush to scrub the grot out of those fiddly bits around brakes and axles. 


Muc-Off Matt Finish Care Kit | 40% off
UK: £29.99 £17.99
With the current bike parts shortage, it's never been more important to take care of your bike to prevent unnecessary or accelerated wear and tear to your components. It doesn't need to cost the earth, either, as proven by this Muc-Off deal. 


SilverLabel Focus Action Cam 720p | 60% off
UK: £49.99 £19.99 | US: $66.19 $26.00
Want to record your commute in the event of an accident, but don't want to spend a fortune? The SilverLabel Focus offers HD footage for a bargain price, with 60 minutes of battery life and a waterproof rating of up to 30 metres. 


dhb Extreme Weather Neoprene Overshoe | 42% off
UK: £35.00 £20.00 | US: $66.19 $26.00
Keep your toes comfy in grotty conditions with these dhb overshoes. With chunky 3.5mm neoprene uppers and Kevlar reinforced bases, they'll keep out rain and wheelspray and help keep your expensive cycling shoes cleaner and drier until warm weather reappears. They're available in five sizes.


Sportful Women's Monocrom Jersey | 75% off
UK: £90.00 £22.50 | USA: $135.00 $29.00
Whether you're lucky enough to be able to wear short sleeves all winter, or you're stocking up ahead of next year, 75% off the unique Sportful Monochrom jersey is hard to ignore. There are loads of colours available, and while not all of them get the same huge saving, the worst deal here is still an impressive 60% off. 

LifeLine Essential Torque Wrench Set | 32% off UK:

LifeLine Essential Torque Wrench Set | 32% off
UK: £36.99 £24.99 | USA: $49.99 $34.99
If you're investing in a carbon fibre bike with expensive components, the last thing you want to happen is to overtighten a bolt and damage some of the carbon fibre.  Buying a torque wrench is the solution to that problem, allowing you to tighten bolts to the desired level every time without fail. 

Look Keo Classic 3 Pedals | 36% off UK:

Look Keo Classic 3 Pedals | 36% off
UK: £46.00 £28.99
A budget entry into the world of clipless pedals, the Look Keo Classic 3 has a large surface area for great shoe-to-pedal contact and adjustable release tension. It comes with a set of Look's road cleats with 4.5 degrees of float for comfortable clipped in riding. Look offers cleats with up to 9 degrees of float if you want more.

Women's De Marchi Classico jersey | up to 67% off UK:

Women's De Marchi Classico jersey | up to 67% off
UK: £70.00 £29.70 | USA: $104.99 $39.00
This Black Friday Wiggle deal provides a great opportunity to stock up ahead of next summer, with a De Marchi women's jersey that's been slashed by two thirds in the blue colourway, where all sizes still remain available. 

dhb Merino Long Sleeve Base Layer | 33% off UK:

dhb Merino Long Sleeve Base Layer | 33% off
UK: £45.00 £30.00 | USA: $60.00 $40.00
With six colours an all sizes avalable, if you're in need of a long sleeve Merino base layer ahead of the upcoming winter, this has to be one of the best value options available. Or get the zipper necked version for £35 in the UK or $45.50 in the US.

dhb Women's Merino Base Layer | 33% off UK:

dhb Women's Merino Base Layer | 33% off
UK: £45.00 £30.00 | USA: $60.00 $40.00
With its odour-resistant Merino construction, this dhb base layer is a great choice for anyone wanting to get the base miles in this winter. It's available in four colours an all sizes with a decent saving of 33%. 


dhb Aeron Short Sleeve Jersey | up to 52% off
UK: £60.00 £30.00 | USA: $75.00 $36.00
Another short sleeve jersey, this dhb Aeron is available in nine different colours. Most are available with 50% off, while the XXL beige gets a little extra discount. 

Altura Nightvision Storm Waterproof Jacket | 55% off UK:

Altura Nightvision Storm Waterproof Jacket | 55% off
UK: £79.99 £35.99 | USA: $112.00 $46.00
With winter in full swing, adding a high-vis stormproof jacket to your inventory is probably something that sounds interesting to you. This particular one from Altura includes reflective dots on the shouders, back and arms, as well as complete water- and wind-proofing. 


SilverLabel Focus Action Cam 1080p | 60% off
UK: £89.99 £36.00 | US: $119.15 $47.00
This 1080p action camera offers full HD footage, 12mp stills, waterproofing up to 30m and a micro SD slot for added memory. It's a great way to get into filming your action sports endeavours or simply record your commute to capture dangerous drivers in action. 


dhb Aeron Bib Shorts | 50% off
UK: £80.00 £40.00 | USA: $100.00 $50.00
The Aeron range from Wiggle is designed to be aero, compressive and race ready. This latest version comes with an Elastic Interface chamois designed to be comfortable for rides over seven hours long, the whole thing is made using eco-friendly materials, and it's currently half price. 

You can also save 50% on the dhb Aeron Women's Bib Shorts.

dhb Dorica | up to 46% off UK:

dhb Dorica | up to 46% off
UK: £70.00 £40.00 | USA: $113.00 $48.00
The dhb Dorica is a classically styled lace-up road shoe with a perforated synthetic upper and nylon sole. They're three-bolt road cleat compatible and weigh a decent 270g each.  

dhb Classic Thermal Bibtights| 35% off UK:

dhb Classic Thermal Bibtights| 35% off
UK: £70.00 £45.00 | USA: $90.00 $58.00
dhb gets the basics right with its winter tights. They come with a quality seat pad from Elastic Interface and are made of a thick fleeced lycra. The long body means plenty of overlap with your jacket and there's a long zip for easy on/off.


Lifeline TT-01 | Up to 50% off
UK: £99.99 £49.99 | USA: $147.99 $79.99 | AU: $205.69 $109.99
Not everyone wants a turbo trainer that connects to Zwift or controls the resistance electronically, some of us just want a good quality basic trainer at a low price, and the Lifeline TT-01 is exactly that. 


dhb Merino Long Sleeve Jersey | 44% off
UK: £90.00 £50.00 | USA: $100.00 $55.50
Whether you're using it all winter in a milder climate, or saving it for the shoulder seasons, this dhb Merino jersey offers a comfortable long sleeve option with naturally odour-resistant Merino wool. It's available with 44% off across five colours in all sizes. 

There's an identical deal on the dhb Merino Women's Long Sleeve Jersey as well.


Kask Mojito X helmet | Up to 50% off
UK: £119.00 £59.50
Kask's classic Mojito X helmet features Kask's patented moulding system which increases impact protection without adding weight - Kask reckons a size M helmet weights 220g. It's extra ventilated too with a total of 26 vents to help you keep your cool.


LifeLine Home Mechanic Workstand | 33% off
UK: £89.99 £59.99 | USA: $176.99 $119.99
For efficient bike fettling or just to make tune-up and cleaning easier, a workstand is a useful addition to your workshop. The foldable LifeLine version has soft close jaws to avoid damage to your frame and it comes with a mat to keep oil and dirt off the floor.


dhb Aeron FLT Roubaix Bib Tight 2.0 | 37% off
UK: £95.00 £60.00 | USA: $196.00 $78.50
FLT stands for "flashlight" and these tights are built with extra reflectives to up your visibility. As part of dhb's Aeron range, they're a performance piece too, with DWR coated Roubaix fleece and an Elastic Interface pad.


Altura Women's Nightvision Hurricane Waterproof Jacket | 55% off
UK: £139.99 £62.99 | USA: $196.00 $80.00
As winter takes hold, to avoid returning to taking the car for our commute, invest in a high quality winter layer to keep the elements out. This hooded Altura Nightvision Hurricane lives up to its name with its fully waterproof construction, reflective details and maximum windproofing. It's available in four sizes between UK8 and 14. 

HJC Furion | up to 61% off UK:

HJC Furion | up to 61% off
UK: £180.00 £69.99
With an aero design, auto-adjusting retention and five vents at the front, the Furion is a road helmet that's ready for all sorts of rides off-road and on. Prices vary by colour, but even the worst deals here get 44% off. 

Castelli Women's Explore Velocissimo Bibtights | 40% off UK:

Castelli Women's Explore Velocissimo Bibtights | 40% off
UK: £120.00 £71.99
For cool weather base miles, the Velicissimo tights are hard to beat. They come with Castelli's Kiss Air2 Donna women's-specific pad and are made of Thermoflex brush backed fabric. They're available in navy blue or black.


dhb Aeron Rain Defence Polartec Jacket | up to 33% off
UK: £150.00 £75.00 | USA: $190.00 $95.00
If you want to continue riding all winter, then you can do much worse than wearing a jacket built with Polartec materials. This dhb Rain Defence, is built for temperatures between 8C and 14C, comes with Polartec Power Shield Pro and features a zippered pocket to keep your essentials safe. 


Selle Italia Flite Flow Saddle Ti Rails | 38% off
UK: £129.99 £79.99
Upgrade your seat with the Selle Italia Flite Flow. It's a top notch perch with a cut-out and sits on titanium rails for a claimed weight of just 210g.


dhb Aeron Lab Raceline Jersey | 33% off
UK: £120.00 £80.00 | USA: $150.00 $100.00
This race-ready aero jersey from dhb is available in a sulphur-yellow colour across all sizes with an enormous 62% off. 


Women's Assos Habu LaaLaLai Jacket | up to 65% off
UK: £240.00 £84.00 | USA: $305.80 $140.00
This Assos Habu LaaLaLai is built with a windproof and water-repellant front panel to keep the winter on the outside, with an insulating material on the inside to keep you warm. 


Garmin Forerunner 35 | 34% off
UK: £129.99 £84.99
This lightweight, low-profile smartwatch is designed for runners, with GPS, optical heart rate and Strava Live Segments, but also has features that make it useful in all walks of life. For example, being compatible with iPhone and Android, you can control your music on the go, check the weather, use it to find your phone, and more. 


Kask Valegro | 49% off
UK: £169.00 £84.99
In this lime colourway, you can get the lightweight, airy and modern-styled Kask Valegro in sizes S, M and L with an impressive 49% off. This is the best deal we've ever seen on this helmet. 

LifeLine Pavo 2000 Lumen Front Light | 30% off UK:

LifeLine Pavo 2000 Lumen Front Light | 30% off
UK: £129.99 £89.99 | USA: $172.99 $109.99
If you're after big lumens to light up unlit roads or trails, you get a lot of bang for your bucks with the LifeLine Pavo. The bonus of having high output is that you'll get longer run times when you power down - over 12 hours at 250 lumens. 


Shimano Ultegra R8000 pedals | 37% off
UK: £159.99 £99.99
Shimano Ultegra pedals marry low weight and excellent durability with a price tag that won't break the bank. Their carbon bodies include steel wear plates and offer great foot stability on the wide platform. There's the option of 4mm longer spindles if you want a wider stance width.


Castelli Free Protect Race Bib Shorts | 50% off
UK: £200.00 £99.99
It's not often that you can find Castelli bib shorts with 50% off, but if you're in the UK, that's exactly what you can get with these Castelli Free Protect bibs in sizes S to 3XL. 


LifeLine TT-02 | Up to 38% off
UK: £149.99 £99.99 | USA: $222.99 $139.99 | AU: $307.99 $189.99
The TT-02 is a step up from the TT-01, with a fluid resistance for a progressive resistance curve (the harder you pedal, the more it resists). It's compatible with wheels between 26in and 700c, with a quick release skewer included. 


Castelli Velocissimo Elite jacket | 40% off
UK: £190.00 £113.99
An ideal jacket for cold weather rides, the Castelli Velocissimo Elite is made from Gore-Tex Windstopper X-Fast fabric for breathable windproofing. As you'd expect, it's got a performance fit and all the usual cycling features like a high collar and rear pockets.


Fizik Antares R1 Saddle: Carbon Rails | Up to 36% off
UK: £179.99 £114.99 | USA: $251.40 $146.00
A favourite with the pros, the Fizik Antares saddle is for riders with moderate flexibility. It's available in two width options and this model comes with carbon rails to bring the saddle's quoted weight down to just 160g.


Fizik Tempo R5 Overcurve | 20% off
UK: £149.99 £119.99
The Tempo R5 is a great mid-tier road shoe. It combines a Boa dial with velcro for retention, there's a carbon-reinforced nylon outsole, and they're three-bolt cleat compatible.  


Garmin Edge 130 Plus | 29% off
UK: £169.99 £119.99
The entry-level computer from Garmin can offer basic functions such as GPS, Strava Segments and navigation, while also giving you your smartphone notifications on the go. 


Gore Wear C7 Race Bib Shorts+ | 52% off
UK: £249.99 £119.99 | USA: $290.00 $152.00
With over half off, these Gore C7 bib shorts are designed for race-ready performance above all else in conjunction with Fabian Cancellara. They're immensely comfortable, feature reflective details throughout, and are made using fabric that compresses for muscle support. 

Creme Mickey | 21% off US:

Creme Mickey | 21% off
US: $164.00 $129.00
This cool balance bike is perfect for the first-timer looking to start their cycling career, but beyond just two wheels, handlebars and a frame, they also get a basket up front to carry their toys. It's in two colours (red or black) weighs 4.5kg and comes with 12 inch wheels. 

Cube Cubie 120 Walk Kids' balance bike | Up to 27% off UK:

Cube Cubie 120 Walk Kids' balance bike | Up to 27% off
UK: £179.00 £130.00 | USA: $179.00 $169.00
This kids' balance bike pairs an alloy frame with 12inch wheels, but in a stylish fashion that includes tan wheels, colour-matched saddle and grips. It's now available with 49%. 


Giro Empire | Up to 49% off
UK: £274.99 £137.50 | USA: $320.49 $179.00
Widely considered to be some of the most stylish shoes made, the Giro Empire road shoes use laces for retention, a perforated upper for breathability, a carbon fibre sole, and they're currently available in three colours across all sizes with nearly half off. 


Gaerne Carbon Chrono+ | Up to 49% off
UK: £289.99 £145.00 | USA: $348.00 $184.00
The G Chrono is a race-ready shoe with a carbon fibre sole that's rated 12 out of 12 on Gaerne's stiffness scale. Twin Boa dials offer whole-foot comfort, while the heel cup is lined with anti-slip material to keep your feet locked in. 


Gaerne Carbon Stilo+ | Up to 49% off
UK: £329.99 £165.00
Gaerne's Stilo+ shoes are a top-tier pair of road cycling shoes with an uber-stiff carbon sole and dual Boa dials for retention. This Wiggle Black Friday deal is available in three colours, in select sizes, although the navy option gets the best discount. 


Stages Cycling Dash | 39% off
UK: £279.00 £169.99
The Stages Dash is unique in that it can be oriented portrait or landscape on your handlebars. But that;s not all it does, it's a feature-rich training partner that can provide directions, track your workouts and more besides. 


Garmin Forerunner 645 Music | Up to 47% off
UK: £349.99 £185.00
The Forerunner 645 Music comes with everything you're likely to need from a sport-ready smartwatch, including a heart rate sensor, GPS, Bluetooth and ANT+, along with contactless payments, the ability to control your music and an impressive seven-day battery life. 

Garmin Forerunner 935 Multisport | 35% off UK:

Garmin Forerunner 935 Multisport | 35% off
UK: £389.99 £249.99
A true multisport smartwatch, this Forerunner is ready for anything, so whether you run, swim, ride, hike or even canicross, it'll track your heart rate, location, and control your music, whilst analysing your performance for you to review afterwards. 


Garmin Edge 830 Performance Bundle | 18% off
UK: £429.99 £349.99
The Edge 830 is similar in function to the Edge 530, but it comes with a touchscreen for easier map browsing and menu navigation. This deal is on the Performance Bundle, which comes with sensors for speed, cadence and heart rate. 

Hammerhead Karoo 2 Custom Colour Kit Bundle | 23% off UK:

Hammerhead Karoo 2 Custom Colour Kit Bundle | 23% off
UK: £459.99 £349.99 | USA: $629.99 $455.00
The latest contender to the Garmin and Wahoo dominance of the cycling computer segment, the Hammerhead Karoo2 offers by far the best touchscreen responsiveness of them all, as well as a super clear map and easy-to-read display. This Wiggle Black Friday deal bundles it together with a heart rate monitor and a colourful surround, while knocking 23% off the overall price. 


Lifeline Xplova Noza S Smart | 45% off
UK: £649.99 £379.99 | USA: $879.99 $529.99
The Xplova Noza from Wiggle's in-house brand Lifeline is currently one of the cheapest direct drive turbo trainers available. Powered by Acer technology, it is designed to provide 2.5% power accuracy, offer resistance up to 2500 watts, and simulate grades up to 18%. 

Garmin Edge 1030 Plus | 17% off UK:

Garmin Edge 1030 Plus | 17% off
UK: £519.99 £429.99
The Edge 1030 Plus is the top tier computer from Garmin. It comes with a touch screen, all the features you could ever need, and a large screen for a crystal-clear display and easy navigation. This deal is the best price we've ever seen, and don't expect it'll get any cheaper when Black Friday arrives. 


Ghost Lanao 24" | 15% off
UK: £529.99 £449.99 | US: $673.00 $571.00
This hardtail kids' bike is fitted with 24inch wheels, Suntour forks with 50mm travel and a 2x8 Shimano Tourney groupset. It's available in two colours: purple or a pink that Ghost is describing as 'blackberry'.

Garmin Vector 3 - dual-sided | 36% off UK:

Garmin Vector 3 - dual-sided | 36% off
UK: £789.99 £499.99
While the Vectors have been superseded by Garmin's Rally series of power meters, they're still a great choice for anyone looking to add power to their ride, measuring within 1% accuracy. 


Elite Direto | Up to 39% off
UK: £769.99 £499.99 | USA: $929.95 $572.99 | AU: $1,369.99 $824.99
The Elite Direto has since been superseded, but it's still a high quality direct drive trainer, offering resistance up to 2200 watts, accuracy of 2% and compatibility with quick release and bolt through axles. 


Tacx Neo 2 SE | 33% off
UK: £1,199.99 £799.00
The Neo 2 SE is technically an 'old' trainer, having been replaced by the Neo 2T, but with resistance of up to 2200w, 1% accuracy, compatibility with all modern road bike axles and a simulated gradient of 25%, it's still one of the most best-specced on the market. 

Echelon Connect EX3 | 24% off UK:

Echelon Connect EX3 | 24% off
UK: £1,199.00 £899.99
With Bluetooth connectivity and a 13kg flywheel, the Echelon Connect EX3 is an exercise bike that will connect to the Echelon app. It won't plug into Zwift or TrainerRoad, but if you're sold on the Echelon ecosystem, then this 24% saving is as good as we've ever seen. 


Fuji Jari 2.1 Gravel Bike | 15% off
UK: £1,349.99 £1,144.99 | USA: $1,714.00 $1,454.00
This alloy gravel bike from Fuji doesn't get a huge percentage off, but it's still a good value option for anyone looking to take their ride off road. It gets Shimano's Tiagra 2x10 groupset, disc brakes, and a frameset built with a huge amount of mounting points for bottles, bags and more. 


Cube Nuroad Pro FE Road Bike | 20% off
UK: £1,449.00 £1,158.99 | USA: $1,884.00 $1,507.00
If we were building a winter gravel commuter, there's little we'd do differently to what Cube has done with this Nuroad Pro. It has full-length mudguards, a rear pannier rack, disc brakes, and a Shimano 10-speed groupset. It even has a kickstand. 

Tacx Neo Bike Smart Trainer | 17% off UK:

Tacx Neo Bike Smart Trainer | 17% off
UK: £2,299.99 £1,899.00
Stepping up from the turbo trainer and into the realm of standalone bikes, the Tacx Neo Bike Smart is one of te most feature rich options out there. It comes with built in fans, a built in screen as well as holders for tablets and smartphones. It's widely adjustable, offers up to 2200 watts of resistance and measures your power to within 1% accuracy. 

Stages Cycling Smart Bike Indoor Trainer | 21% off UK:

Stages Cycling Smart Bike Indoor Trainer | 21% off
UK: £2,800.00 £2,199.99
One of the best smart bikes out there, this Stages bike can connect to Zwift and other apps, measure power within 1.5% accuracy, and can be widely adjusted to help you replicate your on-road bike's position. You can even adjust your crank length. 


Ridley Kanzo Fast Rival1 HD Gravel Bike | up to 9% off
UK: £2,899.00 £2,609.99 | USA: $3,769.00 $3,199.00
The Kanzo Fast is a gravel bike built upon an aerodynamic carbon fibre frame, with SRAM's Rival 1 groupset and hydraulic disc brakes. It's available in two colours in sizes L and XL. 


Fuji Jari Carbon 1.1 | 16% off
UK: £3,499.99 £2,799.99 | USA: $3,999.99 $3,332.00
The Jari Carbon 1.1 is a well-specced bike designed with adventure and bikepacking in mind. It comes with mounts for front and rear racks, mudguards, there are five mounting bolts on the top side of the down tube, two on the underneath, three on the seat tube, and mounts on the top tube for a bento box too. 


De Rosa Gravel GRX800 | 20% off
UK: £3,799.99 £3,039.99 | USA: $4,940.00 $3,952.00
Modern design meets Italian heritage with this De Rosa Gravel GRX800, with a carbon fibre frameset, dropped chainstays, Shimano hydraulic disc brakes and Shimano's gravel-focussed GRX groupset. It's only available in size 54cm though.

While this is a short round-up of our favourite deals currently available at Wiggle, there is a lot more where that came from, so browse the Wiggle sale for yourself, but be sure to come back and share your best finds. 

Alternatively, if you've not found what you're looking for above, then the list below overviews our ecosystem of articles dedicated to finding the best deals available. We've got deals pages tailored to road bikes, electric bikes, clothing and more. As well as other retailer-specific deals roundups.

Josh Croxton

Josh has been with us as Senior Tech Writer since the summer of 2019 and throughout that time he's covered everything from buyer's guides and deals to the latest tech news and reviews. On the bike, Josh has been riding and racing for over 15 years. He started out racing cross country in his teens back when 26-inch wheels and triple chainsets were still mainstream, but he found favour in road racing in his early 20s, racing at a local and national level for Team Tor 2000. He's always keen to get his hands on the newest tech, and while he enjoys a good long road race, he's much more at home in a local criterium.