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Ashmei 2015 cycling range - first look

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A branded reflective strip runs right down the back of Ashmei's softshell jacket

A branded reflective strip runs right down the back of Ashmei's softshell jacket (Image credit: Oli Woodman / BikeRadar)
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Ashmei's lovely merino-carbon jersey – £95 / US$150 / AU$173

Ashmei's lovely merino-carbon jersey – £95 / US$150 / AU$173 (Image credit: Ashmei)
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Ashmei's tech-filled bibs – £235 / US$370 / AU$429

Ashmei's tech-filled bibs – £235 / US$370 / AU$429 (Image credit: Ashmei)
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There's another clip to stop headphone cables getting in the way

There's another clip to stop headphone cables getting in the way (Image credit: Oli Woodman / BikeRadar)
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There's a headphone port on the inside of the jacket from the iPhone pocket

There's a headphone port on the inside of the jacket from the iPhone pocket (Image credit: Oli Woodman / BikeRadar)
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This waterproof pocket is ideal for iPhones – as long as it's not the massive iPhone 6

This waterproof pocket is ideal for iPhones – as long as it's not the massive iPhone 6 (Image credit: Oli Woodman / BikeRadar)
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A dropped tail unflips from its magnetic moorings

A dropped tail unflips from its magnetic moorings (Image credit: Oli Woodman / BikeRadar)
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There's a small key pocket inside the main front zip

There's a small key pocket inside the main front zip (Image credit: Oli Woodman / BikeRadar)
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The rear pocket zip is engraved with the Ashmei logo and was made larger during testing to give an easier grip

The rear pocket zip is engraved with the Ashmei logo and was made larger during testing to give an easier grip (Image credit: Oli Woodman / BikeRadar)
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Ashmei is proud of its merino-carbon blend. The nice design detailing extends to this printed label

Ashmei is proud of its merino-carbon blend. The nice design detailing extends to this printed label (Image credit: Oli Woodman / BikeRadar)
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The merino-carbon jersey has a classic, understated design

The merino-carbon jersey has a classic, understated design (Image credit: Oli Woodman / BikeRadar)
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The chamois pad minimises sponge, using foam (the red sections) to avoid uncomfortable clamminess

The chamois pad minimises sponge, using foam (the red sections) to avoid uncomfortable clamminess (Image credit: Oli Woodman / BikeRadar)
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The rear of the bibs' upper is also perforated

The rear of the bibs' upper is also perforated (Image credit: Oli Woodman / BikeRadar)
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There's more merino on the inside of the straps at the shoulder

There's more merino on the inside of the straps at the shoulder (Image credit: Oli Woodman / BikeRadar)
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The bibs have perforated straps to avoid overheating

The bibs have perforated straps to avoid overheating (Image credit: Oli Woodman / BikeRadar)
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The legs are laser cut for a perfect finish

The legs are laser cut for a perfect finish (Image credit: Oli Woodman / BikeRadar)
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The new Ashmei softshell cycling jacket – £210 / US$330 / AU$380

The new Ashmei softshell cycling jacket – £210 / US$330 / AU$380 (Image credit: Ashmei)

This article originally appeared on BikeRadar

Ashmei is a high-end sportswear brand that’s launching its first road cycling kit for delivery in early 2015. The range includes hydrophobic bib shorts, a merino jersey and a softshell jacket, and here's a sneak peek.

Just because it’s the first time you’ve seen the Ashmei logo on a jersey, it doesn’t mean the brand is new to cycling – designers Blue Associates bring years of experience in the sport, having previously created designs for Rapha and Vulpine, among a slew of other sportswear companies.

Ashmei says that the gear is designed for performance, quality and style, in that order, hence the high pricetag – and that if the range couldn’t beat its nearest competitors – Assos, Castelli and Rapha – it wouldn’t bother in the first place.

Ashmei cycle bib shorts

The jersey has a classic look and comes in three combinations of black, red and grey

Ashmei’s jersey is priced at £95 / US$150 /AU$173. It's not jaw-droppingly expensive compared to the competition, but the company has built in plenty of nice features to please cyclists. The jersey is made from an exclusive merino-carbon blend that gives the fantastic heat regulation of merino while adding ultra-fast wicking thanks to the carbon, which spreads moisture for quick evaporation. The merino means it won’t stink horribly after a sweaty session either.

There are two main rear pockets complete with a little strip of grippy silicone at the top to help avoid accidental ejection of nutrition products. Each of these pockets also has a large zipped section, making four decently sized pockets in all. The hemline has also been given the gripper treatment on the inside while the outside has a line of reflective tape.

It's available in red, grey or black with accent colours.

Ashmei cycle jacket

The jacket has an asymmetric zip to avoid neck chafing

Ashmei claims its new softshell jacket (£210 / US$330 / AU$380) is as waterproof as it gets but also extremely breathable and completely windproof. The waterproofing covers the entirety of the front as well as the rear shoulders and pockets area, but there’s a large merino panel on the back in order to let heat escape, avoiding clammy build up throughout the jacket. Ashmei also says this panel maintains its heat regulatory properties even when wet, so riders won’t feel cold and damp.

Six rear pockets cover all your storage needs including two large pouches, a thinner section that's ideal for a mini pump, an interior zipped section for emergency cash and an iPhone-sized zipped pocket with internal headphone cable routing.

There’s a dropped tail that is secured by magnets and easily flips down to cover your rear. Italian Lycra cuffs helps stop chilly gusts of wind entering the sleeves. The front zip is asymmetric, to avoid zip-on-zip irritation at the throat, and there’s also a handy key pocket on the inside of the zip.

The range is currently supported by a merino beanie (£25 / US$39 / AU$45), merino-carbon socks (£13.50 / US$21 / AU$24) and a merino-carbon neck gaiter (£25 / US$39 / AU$45), but Ashmei is planning to broaden the range with a long-sleeved jersey, winter tights, overshoes, gloves, mid-layers, arm warmers and leg warmers. A women’s range is also coming soon.

The cycling range is available for world-wide pre-order now for delivery in February, discounts are currently available through Ashmei’s kickstarter campaign.

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