January bike sales UK: Today's top deals and where to find them online

christmas gifts for cyclists
(Image credit: Garmin)

The January sales are always a good time to pick up a bargain. If you have your eye on some new kit for the coming season or your Christmas pocket money is going to be burning a hole in your pocket, there's often a cycling deal or bargain to be had. 

We've done the hard work and rounded up a range of cycling deals for you below that we think offer good value at a competitive price. 

Where to find the best January cycling sales


Best cycling deals from the UK January sales

Rapha Pro Team Sock:£20.00£14.00 at Sigma Sports
30% off -

Rapha Pro Team Sock: <a href="https://www.awin1.com/awclick.php?awinmid=25809&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.sigmasports.com%2Fitem%2FRapha%2FPro-Team-Regular-Length-Socks%2F11179" data-link-merchant="sigmasports.com"">£20.00 £14.00 at Sigma Sports
30% off -
We all like packet fresh socks ready for the new season. Treat yourself to some Rapha Pro Team socks in the black/white colourway. Available in M/L and XL sizes.

JLab Go Air Wireless Earphones: £29.99 £18.71 at Amazon37% off -

JLab Go Air Wireless Earphones: <a href="https://target.georiot.com/Proxy.ashx?tsid=78475&GR_URL=https%3A%2F%2Famazon.co.uk%2Fdp%2FB0866C659Q%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"">£29.99 £18.71 at Amazon
37% off - These solid little wireless earbuds are even better value. You get 5 hours of playtime from each earbud and an additional 15 from the charging case. They're 20% smaller than the JBud Air too, which is great if you've got smaller ears. 

Vel Torque RL Wrench Set:£50.00£20.00 at Sigma Sports60% off&nbsp;-

Vel Torque RL Wrench Set: <a href="https://www.awin1.com/awclick.php?awinmid=25809&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.sigmasports.com%2Fitem%2FVel%2FTorque-RL-Wrench-Set%2FUBAH" data-link-merchant="sigmasports.com"">£50.00 £20.00 at Sigma Sports
60% off - Ask our resident mechanic Tom and he'll chew your ears off telling you that all bolts should be torqued to spec, no matter whether you're at home with one of the <a href="https://www.cyclingnews.com/features/best-bike-torque-wrenches/" data-link-merchant="cyclingnews.com"" data-link-merchant="sigmasports.com"">best bike torque wrenches to hand, or at the roadside making a hasty repair. So there's a definite place for a torque wrench like this from Sigma Sports' in-house brand Vel in your arsenal. Swap it for your multitool and never overtighten your seatpost or stem bolts again. (Tom says thanks and you're welcome)

Assos Rain Cap:£35£26 at Sigma Sports26% off -

Assos Rain Cap: £35 <a href="https://www.awin1.com/awclick.php?awinmid=25809&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.sigmasports.com%2Fitem%2FAssos%2Foires-Rain-Cap%2FVQJ7%3Fs%3D1" data-link-merchant="sigmasports.com"">£26 at Sigma Sports
26% off - Ever tried using a waterproof cap in the rain? It can increase on bike comfort and the Assos rain cap features in our <a href="https://www.cyclingnews.com/features/best-cycling-caps/" data-link-merchant="cyclingnews.com"" data-link-merchant="sigmasports.com"">best cycling caps guide. 

dhb Aeron Women's Thermal Jersey: £85 £30 at WiggleUp to 65% -

dhb Aeron Women's Thermal Jersey: <a href="https://www.wiggle.co.uk/dhb-aeron-womens-thermal-jersey" data-link-merchant="wiggle.co.uk"">£85 £30 at Wiggle
Up to 65% - Grab over 60% off dhb's women's thermal Aeron jersey in a range of colours and sizes perfect for keeping you warm as a top layer or under a thicker jacket.

dhb Aeron Lab Carbon: £180 £30 at Wiggle83% off -

dhb Aeron Lab Carbon: <a href="https://www.awin1.com/awclick.php?awinmid=1857&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.wiggle.com%2Fp%2Fdhb-aeron-lab-carbon-road-shoe-dial" data-link-merchant="wiggle.com"">£180 £30 at Wiggle
83% off - Save big on these carbon road shoes with double dial adjustment from dhb's Aeron range. The deal is available in the black or white colourways, with more size options in black. 

Assos Mille GT C2 jersey: £95.00£46.00 at Sigma Sports52% off -

Assos Mille GT C2 jersey: £95.00 <a href="https://www.awin1.com/awclick.php?awinmid=25809&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.sigmasports.com%2Fitem%2FAssos%2FMille-GT-Summer-c2-Short-Sleeve-Jersey%2FSI76" data-link-merchant="sigmasports.com"">£46.00 at Sigma Sports
52% off - Most of us have to wait until the sales to get ourselves some flash Assos kit. Here's your chance. The Mille GT C2 jersey has over 50% off in the black colour and in M and XL sizes.

Castelli Perfetto Max Gloves:£95.00£59.00 at Sigma Sports38% off&nbsp;-

Castelli Perfetto Max Gloves: <a href="https://www.awin1.com/awclick.php?awinmid=25809&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.sigmasports.com%2Fitem%2FCastelli%2FPerfetto-Max-Gloves%2FYU8T" data-link-merchant="sigmasports.com"">£95.00 £59.00 at Sigma Sports
38% off - The Perfetto Max take the crowd-favourite Perfetto RoS and make them even warmer with a thick inner fleece and longer wrists. If you suffer from chilly hands in winter, then these are easy to recommend. 

Castelli Gabba ROS jersey£190£76.00 at Wiggle60% off -

Castelli Gabba ROS jersey: £190 <a href="https://www.awin1.com/awclick.php?awinmid=1857&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.wiggle.com%2Fp%2Fcastelli-gabba-ros-jersey" data-link-merchant="wiggle.com"">£76.00 at Wiggle
60% off - A jersey that needs little introduction. The Gabba has been the name in foul weather jerseys for years and changed an industry. Currently 60% in orange and black versions.

Shimano Ultegra R8000 SPD-SL Road Pedals:£160.00£78.99 at Sigma Sports51% off&nbsp;-

Shimano Ultegra R8000 SPD-SL Road Pedals: <a href="https://www.awin1.com/awclick.php?awinmid=25809&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.sigmasports.com%2Fitem%2FShimano%2FUltegra-R8000-Carbon-SPD-SL-Road-Pedals%2FFVTY" data-link-merchant="sigmasports.com"">£160.00 £78.99 at Sigma Sports
51% off - Easily among the <a href="https://www.cyclingnews.com/features/best-road-bike-pedals/" data-link-merchant="cyclingnews.com"" data-link-merchant="sigmasports.com"">best road bike pedals ever made, the Ultegra R8000 are made using carbon fibre, they offer adjustable security with a stable platform, they will last years (if not decades) in use, and are super easy to service. The price is the only complaint most people have, but we love them. You will too at this price. 

Castelli Perfetto RoS Long Sleeve Jersey: £220.00 £99.99 at WiggleUp to 55% off -

Castelli Perfetto RoS Long Sleeve Jersey: <a href="https://www.awin1.com/awclick.php?awinmid=1857&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.wiggle.com%2Fp%2Fcastelli-perfetto-ros-long-sleeve-jersey" data-link-merchant="wiggle.com"">£220.00 £99.99 at Wiggle
Up to 55% off - If riding hard through winter is your preference, then the Perfetto RoS jacket is a great choice. It's a little tighter cut than the Alpha RoS jackets, so if you prefer a slightly looser fit, we'd suggest sizing up. 

Kask Protone Road Helmet:£225.00£112.50 at Wiggle50% off&nbsp;-

Kask Protone Road Helmet: <a href="https://www.awin1.com/awclick.php?awinmid=1857&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.wiggle.com%2Fp%2Fkask-protone-road-helmet-wg11" data-link-merchant="wiggle.com"">£225.00 £112.50 at Wiggle
50% off - The Protone is a timeless classic helmet. It's been around since the mid 2010s, but it still looks every bit as modern today, with its large vents up front and aero shape at the back. the discount here varies a little bit based the size/colour choice, but the most you'll pay is £130 - still a saving of 42%.

Castelli Alpha ROS 2 Light Jacket:£280.00£126.00 at Wiggle55% off&nbsp;-

Castelli Alpha ROS 2 Light Jacket: <a href="https://www.awin1.com/awclick.php?awinmid=1857&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.wiggle.com%2Fp%2Fcastelli-alpha-ros-2-light-jacket" data-link-merchant="wiggle.com"">£280.00 £126.00 at Wiggle
55% off - This jacket is among our tech editor's favourites, being reached for at least once a week. It features a double layer up front, with two zippers, offering an internal jersey material for wicking and an external Goretex Infinium layer to keep the wind and rain out. It's well-fitting, the pockets are secure and easily accessed, the reflective details improve visibility and the pull-cord zipper has lasted for over two years. It's an easy one to recommend, especially given most size/colour variants have been given 55% off!

Garmin Varia RTL515 rearview radar: £170.00 £129.99 at Tredz24% off -

Garmin Varia RTL515 rearview radar: <a href="https://www.awin1.com/awclick.php?awinmid=6821&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.tredz.co.uk%2F.Garmin-Varia-Radar-Rear-Light-RTL515_232910.htm" data-link-merchant="tredz.co.uk"">£170.00 £129.99 at Tredz
24% off - Tredz has a good offer on the Garmin rearview radar with a built-in taillight, which senses approaching traffic and alerts you via your cycling computer or smartwatch. 

Garmin Edge 530: £259.99 £189.99 at Amazon27% off -

Garmin Edge 530: <a href="https://target.georiot.com/Proxy.ashx?tsid=78475&GR_URL=https%3A%2F%2Famazon.co.uk%2Fdp%2FB07RZ95D6L%2F%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"">£259.99 £189.99 at Amazon
27% off - The Edge 530 is a non-touchscreen version of the Edge 830, boasting the same impressive list of features such as mapping and connectivity to your sensors. It's been at this price a few times this past 12 months, so it's not a special price, but it's still a fairly decent discount. 

Pinnacle HC: £700.00£210.00 at Evans Cycles£490 off -

Pinnacle HC: £700.00 <a href="https://www.prf.hn/click/camref:1101lN5At/pubref:hawk-custom-tracking/destination:https%3A%2F%2Fwww.evanscycles.com%2Fbrand%2Fpinnacle%2Fhc-turbo-home-trainer-712633" data-link-merchant="evanscycles.com"">£210.00 at Evans Cycles
£490 off - Very similar in form and function to the new Zwift Hub and the Lifeline above, the Pinnacle HC is among the cheapest is impressively cheap for a direct-drive trainer. It's not the cheapest available right now, but it's a good alternative thanks to the large discount. It doesn't come with a cassette, though, so factor that into the costs. 

Garmin Rally Upgrade Pedal: £469.99 £374.99 at WiggleFrom 25% off -

Garmin Rally Upgrade Pedal: <a href="https://www.wiggle.co.uk/garmin-rally-upgrade-pedal" data-link-merchant="wiggle.co.uk"">£469.99 £374.99 at Wiggle
From 25% off - Available in Shimano option only, this allows riders who already have a single-sensing Rally power meter to upgrade to a dual-sensing version. ANT+ and Bluetooth connectivity allows you to see instant and accurate power measurements on a compatible Garmin device. 

Garmin Edge 1040:£519.99£397.00 at Wiggle24% off&nbsp;-

Garmin Edge 1040: <a href="https://www.awin1.com/awclick.php?awinmid=1857&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.wiggle.com%2Fp%2Fgarmin-edge-1040-gps-cycle-computer" data-link-merchant="wiggle.com"">£519.99 £397.00 at Wiggle
24% off - Aside from the solar equipped version of this same computer, this is Garmin's top-of-the-range model with all the bells and whistles you could ever need. By proxy, it's also easily among the <a href="https://www.cyclingnews.com/features/best-cycling-computers/" data-link-merchant="cyclingnews.com"" data-link-merchant="wiggle.com"">best bike computers on the market today. At nearly £400 it's not exactly cheap, but its future proof spec mean it'll be with you for years to come, and it's currently the lowest price we've ever seen it. 

Shimano 105 R7000 rim brake groupset:£699.99£399.99 at Wiggle43% off&nbsp;-

Shimano 105 R7000 rim brake groupset: <a href="https://www.awin1.com/awclick.php?awinmid=1857&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.wiggle.com%2Fp%2Fshimano-r7000-105-11-speed-rim-brake-groupset-with-ultegra-shifters" data-link-merchant="wiggle.com"">£699.99 £399.99 at Wiggle
43% off - This rim brake groupset is an excellent example of a quality groupset and proof that crisp shifting needn't cost the earth, and comes complete with Ultegra shifters too. Whether you're building up a new rim brake frame or you want to breathe life into your winter steed, for £400 you can totally replace the groupset, bottom bracket included. 

Elite Direto XR-T: £829.99 £448.99 at Amazon40% off -

Elite Direto XR-T: £829.99 <a href="https://target.georiot.com/Proxy.ashx?tsid=78475&GR_URL=https%3A%2F%2Famazon.co.uk%2Fdp%2FB092R4T8JG%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"">£448.99 at Amazon
40% off - Like the Elite Direto XR, the XR-T offers up to 2300 watts of resistance, the ability to simulate a 24% grade, and accuracy within 1.5%. The only difference between the XR and XR-T is that the 'T' comes with an 11-speed cassette fitted. At today's prices, you can get the XR and a separate cassette for less, but we've included this deal here just in case some of you want the simplicity of having it pre-installed. 

Garmin Fenix 7X Solar:£779.99£491.00 at Amazon37% Off&nbsp;-

Garmin Fenix 7X Solar: <a href="https://target.georiot.com/Proxy.ashx?tsid=78475&GR_URL=https%3A%2F%2Famazon.co.uk%2Fdp%2FB09M47L4HN%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK"">£779.99 £491.00 at Amazon
37% Off - Down to its best-ever price, if you're looking to treat yourself to an absolutely feature-packed smartwatch, I don't think you'll find a better watch at this price (or a better price for this watch).

Pinarello Prince Ultegra Di2 Disc:£5,500.00£3,500.00 at Sigma Sports36% off&nbsp;-

Pinarello Prince Ultegra Di2 Disc: <a href="https://www.awin1.com/awclick.php?awinmid=25809&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.sigmasports.com%2Fitem%2FPinarello%2FPrince-TiCR-Ultegra-Di2-Disc-Road-Bike%2FX9X8" data-link-merchant="sigmasports.com"">£5,500.00 £3,500.00 at Sigma Sports
36% off - Pinarello's more-budget-appropriate racer, the Prince, is an aero bike for the people. At £3.5k you're getting an Ultegra Di2 groupset, cabron wheels and a fully integrated cockpit. It's modern, fast, and if you ride a smaller size, incredibly good value right now. 

Specialized Aethos Expert Disc:£7,250.00£4,499.00 at Sigma Sports38% off&nbsp;-

Specialized Aethos Expert Disc: <a href="https://www.awin1.com/awclick.php?awinmid=25809&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.sigmasports.com%2Fitem%2FSpecialized%2FAethos-Expert-Disc-Road-Bike-2022%2FVXGX" data-link-merchant="sigmasports.com"">£7,250.00 £4,499.00 at Sigma Sports
38% off - The Aethos is Specialized's excellent take on lightweight bikes, and comes with not only an incredibly feathery frame, but a ride quality that's unmatched. This model comes with Shimano Ultegra Di2, disc brakes and carbon fibre Roval wheels. It's one rung below the top-tier S-Works frame with Dura-Ace groupset that will set you back around £10,000 but at this price it's impossible to ignore. 

Check out our other deals roundups

Tom Wieckowski
Tech writer

Tom joined the Cyclingnews team in late 2022 as tech writer. Tom has over 10 years experience as a qualified mechanic with 5 or so of those being spent running an independent workshop. Tom has ridden and raced bikes from an early age up to a national level on the road and track and has ridden and competed in most disciplines, even the odd bit of bike polo. Tom is as happy tinkering away in the garage as he is out on the road bike exploring the Worcestershire lanes.