'We have seen the indoor market grow at the fastest rate since Covid' - Zwift completes strategic acquisition of indoor cycling competitor Rouvy

An orange and blue image of Zwift and Rouvy logos — (Image credit: Zwift)

Zwift has announced its acquisition of the indoor training platform Rouvy today.

Rouvy, which is based in Czechia, was launched in 2017 by brothers Petr and Jiri Samek. The platform, which utilises real-life video footage for an immersive indoor training experience, announced its own strategic acquisition of FulGaz in early 2025 and announced a multi-year deal with the Ironman series at the same time.

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“We have a huge amount of respect for what ROUVY has achieved, developing a fantastic product and growing their global community by demonstrating there is a strong market for real video experiences," said Zwift Co-Founder and CEO, Eric Min.

"ROUVY’s differentiated experience is proof we can be stronger together, and I’m excited to see how this deal will accelerate our mission to make more people, more active, more often. This is an exciting time for our industry and for cyclists worldwide. Over the past year, we have seen the indoor cycling market grow at the fastest rate since COVID,” he said.

Petr Samek, CEO and Founder of ROUVY, said, “This is a strong validation of what we’ve built with our team and community, connecting indoor and outdoor training through real routes. ROUVY will continue to be the ROUVY you all know and love, with the same team and the same focus on helping riders achieve their cycling goals.

"For our community, this means we’ll keep building the experience you know, supporting your training all year round. Now, supported by Zwift and the Zwift hardware ecosystem, we have an opportunity to create even more experiences in the world of indoor cycling reality.”

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Tom joined the Cyclingnews team in late 2022 as a tech writer. Despite having a degree in English Literature he has spent his entire working life in the cycling industry in one form or another. He has over 10 years of experience as a qualified mechanic, with the last five years before joining Cyclingnews being spent running an independent workshop. This means he is just as happy tinkering away in the garage as he is out on the road bike, and he isn’t afraid to pull a bike apart or get hands-on with it when testing to really see what it’s made of.

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