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Amazon Prime Day 2022: A post-race analysis

The 'Prime Early Access Sale' is over and the dust has settled. Here's what went down

A collection of products from the Amazon Prime Day sales

(Image credit: Courtesy)

On October 11 and 12, the world's largest online retailer, Amazon, went a little rogue, running the second Prime-members-only sale of the year. Amazon technically called it the Prime Early Access Sale - or PEAS, if you will - but most people called it Prime Day 2, after the original Prime Day in July. It usually only runs the one, and if you want an analysis as to why I believe they chose to do another, you'll find that below.

Nonetheless, the event happened, and in our never-ending desire to help our readers buy the right products at the right price, we had our eagle eyes on the sale and how those price changes affected other cycling retailers. We noticed some seriously good bike deals, as well as some well-marketed, but not-so-good deals. The good ones went into our nearly curated roundup of the best Prime Day bike deals, and we also decided to run this live report so that we could help our readers find the best deals as soon as we did. 

It was something of a different tack for Cyclingnews. My race team colleagues have a very good reputation for their excellent live coverage of races, and I (Josh, the Tech Editor here at CN) was nervous that I wouldn't maintain the same excellent level of coverage. However, by all accounts, it was a resounding success, so you can be sure we'll do more of the same in future. 

For now though, the sale is over, the race is done, and I'm going to go and ride my bike. But before I do, here's a quick recap of the best deals we spotted for cyclists (that are still available), some helpful links to buyer's guides that may be of interest, and some helpful deals from our sister publications. 

Helpful guides

Best Amazon Prime deals: USA

Best Amazon Prime deals: UK

Deals from our sister publications

Here are some potentially-helpful savings from our sister sites on non-cycling things that most people use in day-to-day life. I'm not sure why anyone would spend money on something unrelated to cycling, but I'm told it's what normal people do. 

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For the majority of this live report, you'll be joined by me, Josh. Day to day, I'm the Tech Editor here at Cyclingnews. I have been part of the team since 2019, and have led our content surrounding Black Friday each year since, alongside contributing to our buyer's guides, reviews and tech news. Nowadays I lead on all tech content, ably assisted by Tom, Will and others. 

I decided to cover this event as a live report for one main reason: you, our readers. I know that the rising cost of living is affecting everyone. I'd never recommend buying bike tech ahead of paying the more important bills, but I can't bear to imagine people being forced to give up cycling because of affordability. Prices are rising in cycling as fast as everywhere else, but if used wisely, discounts and deals can help more people enjoy life on two wheels. 

If you're reading this and feeling like it's only five minutes since the last Amazon Prime Day sale, you wouldn't be far wrong. The usually-annual event was held in July. this year, and the last time I counted, July to October wasn't a year-long jump. 

That's because this technically isn't a Prime Day sale, it's a 'Prime Early Access Sale'. 

*Inserts 'they're the same picture' meme.

The exact reasons why Amazon is doing this are unconfirmed. Perhaps Jeff Bezos is trying to pay for Rings of Power, Prime TV's Lord of the Rings prequel, which cost him a cool $90 million per episode (fun trivia fact for you). Or maybe he needs another space ship, who knows? 

In my (albeit largely unqualified) opinion, Amazon is trying to replicate 2020. That year was peak pandemic - I'm sure you all need reminding - and as a result, the actual Prime Day happened in October. 

After that, it's reported that Amazon's sales basically remained elevated right through to Christmas, whereas a normal year would see people wait until mid-November before starting their Christmas shopping. 

Ultimately, it doesn't really matter, but that's the context. 

We're here for different reasons. We know that while Bezos plans for a life on Mars, many of our readers are busy working hard just to get by on this planet. We can't solve the big problems such as rising temperatures or the rising cost of living, but we hope that by finding and sharing discounts with our readers, we can help more people enjoy cycling. If it helps our readers find bargains for their next upgrade, then that's positive, but if it helps a cyclist keep riding their bike instead of taking the car, we'll be very happy.

But as mentioned in the intro above, we're not only focussing on the Prime Early Access Sale. We've noticed a few endemic cycling retailers have responded in kind with sales of their own. 

That means there are plenty of deals available on bikes, kit, accessories and more. Check out our Bike Deals roundup for a nicely curated list of those. 

Five great smart trainer deals

One area we've spotted a few big deals on is smart indoor trainers. 

In September, Zwift launched its own trainer, the Zwift Hub. On paper, it offers great value for money, with competitive specs and a seriously low price. It caused such unrest that it emerged this morning that Wahoo is suing Zwift for patent infringement. 

However, it's also forced other brands to slash prices in order to be competitive again. Here are a few of the best deals we've found. 

USA deals:

Elite Direto Smart Turbo Trainer | 49% off at Wiggle (opens in new tab)

Elite Direto Smart Turbo Trainer | 49% off at Wiggle
(opens in new tab)Was $929.95 | Now $472.99
The Direto was previously the range-topper from Elite, but is a few years old now. It's still decent though, and priced well in line with the budget direct-drive options with this deal. 

Saris H3 Smart Indoor Bike Trainer | 47% off at Amazon (opens in new tab)

Saris H3 Smart Indoor Bike Trainer | 47% off at Amazon (opens in new tab)
Was $1099.99 | Now $579.99
The Saris H3 has just been superseded by the H4 (although you can't buy that just yet), so it's being given a huge discount to clear stock for the H4's arrival. It's still pretty much in line with the best smart trainers (opens in new tab) on the market, so a good way to get decent specs without paying top-dollar. 

UK deals

Elite Direto | 48% off at Wiggle (opens in new tab)

Elite Direto | 48% off at Wiggle (opens in new tab)
Was £769.99 | Now £399.99
As above, the Direto might technically be a few years old, but it's still fully functional and supported by Elite. It connects via ANT+, FE-C or Bluetooth to use with platforms like Zwift, TrainerRoad, Systm and more. 

Its maximum resistance is 1,400W at 40km/h and 2,200W at 60km/h (I can't hit either of those wattages these days). It reaches a maximum incline of 14% and is accurate to within 2%.

Lifeline Xplova Noza S Smart | 35% off at Wiggle (opens in new tab)

Lifeline Xplova Noza S Smart | 35% off at Wiggle
(opens in new tab)Was £699.99 | Now £449.99
This Lifeline Xplova is based around the JetBlack Volt, the same product around which the Zwift Hub is built. This deal brings it down to the same price, too. We'd ordinarily say that buying the Zwift trainer is a better bet - it's been given some updates by Zwift to help with long-term durability - but you'll have to join a waitlist for that. If you want to get rolling indoors now, then this will let you do so at the same price. 

Lifeline is Wiggle's in-house brand dedicated to offering high-quality, low-cost cycling goods. It offers a maximum resistance of 2,500 watts, 18% gradients, and accuracy within 2.5%. 

Wahoo Kickr V5 Smart Turbo Trainer | 20% off at Sigma Sports (opens in new tab)

Wahoo Kickr V5 Smart Turbo Trainer | 20% off at Sigma Sports (opens in new tab)
Was £999.99 | Now £799.99
If you want to push the boat out a little and get something with a few extra features, the Kickr V5 isn't a bad shout. 

It has an accuracy of 1%, can simulate gradients up to 20%, can offer up to 2200 watts of resistance and is compatible with every indoor cycling app we've ever heard of, and probably more. It also has flexible feet to offer five degrees of side-to-side movement, and an ethernet port that allows you to connect direct to your laptop and avoid those annoying Bluetooth dropouts. 

I was about to write something about bike computers (that'll come soon), but I was just shown these deals in the USA. It's not a stop-what-you're-doing-and-look deal, nor is it a product that will transform how you ride, but it's a pair of products I love at great prices. 

CamelBak Podium chill insulated water bottle | 30% off (opens in new tab)

CamelBak Podium chill insulated water bottle | 30% off
(opens in new tab)Was $17.00 | Now $10.50
The first is a Camelbak Podium Chill water bottle. I own two of these, and I have done so since 2020, when I specifically asked my fiancee for some for Christmas.

They are by far the best cycling water bottles (opens in new tab) I've ever used. They have a twist-lock top and they've never leaked. You can disassemble the top to clean it, and even at full price, I couldn't recommend it highly enough. 

CamelBak Podium bike water bottle | 30% off (opens in new tab)

CamelBak Podium bike water bottle | 30% off (opens in new tab)
Was $11.00 | Now $7.70
The second is another Podium bottle, but the slightly lighter-weight standard version (ie, not 'Chill'). 

The reason I asked my fiancee for the Chill bottles was that I already had a pair of these and I was so impressed. I've had a pair of these since November 2019 (courtesy of a Rapha goodie bag when I joined their annual Summit). As with the Chill, neither has leaked even once, and while the RCC logo has long worn down from the outside, the inside still doesn't add a weird taste to water. 

Call it a mini review, and make it five out of five for both. 

Even better, in fact: 

Choose the red and white colourway of the Camelbak Podium bottle just mentioned and you'll get it with 48% off, at just $5.75. If my experience is anything to go by, you won't need to buy another for at least three years. 

A Garmin Edge 530 Plus cycling computer, mounted to the front of a bike

(Image credit: Josh Croxton)

Bike computers are a funny thing. On one hand, they are an incredibly feature-rich tool that can record your ride data, track progress over time, instantly upload to Strava, provide directions and SO MUCH MORE. But on the other hand, they can also detract from the real joys of riding a bike and the reason many of us took it up in the first place. The sheer pleasure of being outdoors, seeing the countryside, enjoying the freedom. If you're a slave to your screen, you may as well be indoors playing the Xbox, or writing a live blog about deals 🙃

Our tech writers Will and Tom debated the pros and cons of bike computers (opens in new tab) just last week, and the resulting article is certainly worth a read. 

Personally, I sit on the 'pro-computers' side of the fence, but my main qualm is their price. Garmin's Edge 1040 Solar (opens in new tab) is the biggest offender here at £629.99 / $749.99. There's no denying it's packed with tech, but once you've finished your ride, it serves no purpose other than uploading your workout and waiting for the next one. Perhaps smartwatches are a better investment? Or perhaps there could be some sort of hybrid product that will pair the two into a functioning system, without forcing you to spend such a high price on both. 

Either way, that's a bit of a reach, so for now, we're stuck relying on discounts to make things affordable, like the few I've found below. 

However, one of the best ways to save money in this area (and others, in fairness) is to make a list of what you need from your computer, rather than getting excited by all the bells and whistles that you might never use. 

For example, do you need turn-by-turn directions? It might be nice to know you've got it, but if you only ever ride the same loops, then you probably don't need directions. Likewise, if you only ever ride with friends, then why not rely on their maps to get you round?

USA deals 👇

Garmin Edge 1030 Plus & HRM Dual | 19% off (opens in new tab)

Garmin Edge 1030 Plus & HRM Dual | 19% off (opens in new tab)
Was $699.99 | Now $569.00
Until it was recently superseded by the Edge 1040, the 1030 Plus was Garmin's range-topping GPS computer. We've only once seen it as cheap as this, but this time it comes with the added value of an included HRM Dual heart rate monitor. I'm not going to sit here and pretend it's cheap, but if you've weighed up the list of features and decided you must have the bells and whistles, then apart from the solar-charging tech from the 1040, they don't get much better than this. 

Garmin Edge 530 | 33% off at Amazon (opens in new tab)

Garmin Edge 530 | 33% off at Amazon (opens in new tab)
Was $299.99 | Now $199.99
If the Edge 1030 Plus is way out of your price range - like it is mine - then this one might be a better option. It foregoes the touchscreen in favour of button-pushes, but it features the same set of features.  This includes full-function mapping and data tracking, the ability to pair to all your sensors (power, heart rate, glucose and more). 

It'll control your smart trainer if you want to work out indoors. It'll analyse your mountain bike skills off-road, using metrics called grit and flow (gnarly bro). It'll even sound an alarm if someone tries to pinch your bike. 

If you're seeking top-tier specs and wondering how cheaply you can get it all, you're looking at it. 

In the UK? Looky here:

Wahoo Elemnt Roam v1 | 9% off (opens in new tab)

Wahoo Elemnt Roam v1 | 9% off (opens in new tab)
Was £219.99 | Now £199.99
The Wahoo Elemnt Roam (opens in new tab) got 4.5 stars in our review, thanks to its impressive battery, maps and extremely simple, yet feature-rich user interface. It's now been replaced by Roam V2, but it's still competitive among the best cycling computers (opens in new tab)

The newer model adds things like extra colour to the screen and a bigger memory, but we never really had issues with those here. What's more, it's rare to find Wahoo deals (opens in new tab), so now's the time to snap it up if you're interested. 

Garmin Edge 130 Plus | 35% off (opens in new tab)

Garmin Edge 130 Plus | 35% off (opens in new tab)
Was £169.99 | Now £109.99
The Edge 130 does a lot of what Garmin's pricier computers do but at a lower price. Its monochrome screen is easy to read, it's compact and is operated via four buttons on the sides of the case. It won't give you full-function mapping, it'll give you breadcrumbs on a blank screen, but it can still get you from A to B while tracking your data and connecting to your smartphone to pull in Strava segments, text messages and more. 

A brief break from the deals here: I'm not sure how to segue this in without a crowbar, but I can't not share the news that British Cycling has just struck a seven-year deal with Oil and Gas giant Shell.

The backlash from British Cycling's members has been enormous, and many have threatened to cancel their membership or let it lapse. One commenter called the federation 'so out of touch it defies belief', as environmental groups have called out both parties for greenwashing. 

Read our full story: British Cycling partners with Shell

A pair of Shimano RX8 shoes

(Image credit: Graham Cottingham)

As the gravel bike has grown in popularity over recent years, so has a range of gravel-related products. Among them, gravel bike shoes. In fairness, they're basically cross-country mountain bike shoes with a new 'en-vogue' name, but pretty much all cycling shoe brands have at least one pair in their line-up. 

Do you need them? No, not if you already have a pair of mountain bike shoes. 

Also, if your gravel riding never requires you to get off the bike and walk, then you're fine to carry on with your road shoes (if that's what you have). Many pro racers use road pedals on their gravel bikes because they're lighter and better for power transfer.

However, if your gravel riding does mean a bit of walking, then yes, you should switch to off-road specific shoes. Road shoes offer absolutely no grip off road, and you'll likely damage the cleat if you walk for any extended period of time. You can get whatever sort you think suits your riding best. Skate-style shoes for mountain biking might be overkill though, and XC, cyclo-cross or gravel shoes are lighter, usually stiffer, and tend to offer bigger lugs for better grip. 

Unsurprisingly, with summer behind us (or at least those of us above the equator), there are quite a few deals on gravel shoes. 

Here is a couple from the Amazon sale (one from the US, and one from the UK).

More from around the web will follow momentarily. 

Shimano RX8 gravel shoes | 48% off at Amazon (opens in new tab)

Shimano RX8 gravel shoes | 48% off at Amazon (opens in new tab)
Was $250.00 | Now $130.00
Considered among the best gravel bike shoes (opens in new tab) we've ever tested, the RX8 are instantly comfortable, lightweight, grippy and feature a stiff, powerful carbon sole. 

Giro Cylinder II gravel shoes | up to 40% off at Sigma Sports (opens in new tab)

Giro Cylinder II gravel shoes | up to 40% off at Sigma Sports (opens in new tab)
Was £129.00 | Now from £78.00
The Cylinder II are a grippy-soled two-bolt SPD-compatible shoe with a Boa dial for retention, a nice olive green finish and a handsome 40% off. 

As promised, UK sports fans...

Sigma Sports

👟 Shimano XC3 MTB shoes: £109.00 £79.00
👟 Shimano XC1 MTB shoes: £89.00 £62.00
👟 Specialized Recon 2.0: £175.00 £106.00
👟 Specialized S-Works Recon Lace: £300.00 £199.00
👟 Giro Privater Lace: £139.00 £100.00
👟 Fizik Infinito X1 MTB shoes: £330.00 £199.00

Wiggle

👟 Northwave Razer 2: £139.99 £89.99
👟 Northwave Raptor Arctic GTX Winter Boots: £209.99 £157.49
👟 Northwave Extreme XCM 3: £229.99 £115.00
👟 Fizik X5 Terra: £159.99 £89.00

And for our American readers: 

Competitive Cyclist

👟 Northwave Magma XC Core: $229.99 $160.99
👟 Giro Republic R Knit: $149.95 $74.95
👟 Specialized S-Works Recon: $424.99 $184.95
👟 Sidi Jarin: $549.99 $299.95
👟 Shimano XC5 women's: $170.00 $99.96 
👟 Fizik X5 Terra: $149.99 $89.99

Jenson USA

👟 Shimano XC5 women's (old model): $150.00 $30.94
👟 Specialized S-Works Recon (wide): $425.00 £253.99
👟 Specialized S-Works Recon Lace: $325.00 $239.95

Mike's Bikes

👟 Specialized Sport: $99.99 $59.77
👟 Giro Riela (women's): $99.99 $69.77

There are also a couple of decent deals over at Rapha, for the Explore and Explore Powerweave shoes. 

Image (opens in new tab)

Rapha Explore gravel shoe

$315.00 $235.00 at Rapha USA (opens in new tab)
£230.00 £172.00 at Rapha UK (opens in new tab)

Image (opens in new tab)

Rapha Explore Powerweave gravel shoe

$380.00 $285.00 at Rapha USA (opens in new tab)
£280.00 £210.00 at Rapha UK (opens in new tab)

In fact, a lot of Rapha's gravel kit is currently on offer, check it out

🚨 PSA: We've just published a roundup of headphones deals 🚨

Check it out 👉 Prime Day headphone deals

I will be bringing this live report to a close shortly, but before I do, there's a few more things I wish to share. 

Firstly, I want to bring you back to the purpose of this page: helping our readers find discounts on products they're already looking to buy. I admit, it's a fairly chance approach; who's to say that any of the products I've shared here are actually something you - or anyone else - is currently in need of? For example, if you don't need gravel shoes, then much of the past hour was a bit wasted on you. If so, thank you for staying with me. 

What's important to say is that this is just the tip of the iceberg. I've taken opportunities throughout to link away to our more 'evergreen' buying advice. Here at Cyclingnews, we have many hundreds of buyer's guides, and those are how we help readers find what they need. 

It doesn't matter if you're looking for the best gravel bikes, a top-end road bike, or one of the best bike covers to keep the rain off your commuter steed, we've got you covered (pun very much intended).

To that end, our long-term commitment to you is that we'll keep all of our guides updated with testing completed by our experts, the latest information, the newest products, the best prices and the most complete advice for making the correct purchase decision for you. 

Here are some guides that I believe will come in handy over the next few days for many of our readers:

Gore Wear C5 Gore-Tex Infinium Jacket

Best winter cycling jackets (Image credit: Josh Ross)

Best winter cycling jackets: Outer layers to keep you warm on the bike

Best Bike Lock - Hiplok D1000

(Image credit: Josh Ross)

Best bike locks: Make sure your bike is there when you come back

An front-angle view of a white Specialized Prevail 3 helmet sitting on a wooden bench

(Image credit: Josh Croxton)

Best road bike helmets: Our favourite helmets ridden and rated

Best bike lights header

(Image credit: Josh Ross)

Best bike lights: Front and rear lights to help you see and be seen

The battery from a Swytch kit, one of the best ebike conversion kits we've tested, fitted to the handlebars of a black hybrid bike

(Image credit: Swytch eBike Conversion Kits)

Electric bike conversion kits: A guide on giving your bike a boost and a roundup of the best

Despite being well known for our road-cycling coverage, this e-bike conversion kit guide is a popular one among our readers. We believe it's due to the difficulty of getting hold of stock of complete electric bikes, and the cost savings that a conversion can offer. It's not for everyone, but it's worth looking into if you already have a bike sitting unused in the shed. 

Castelli Espresso GT Winter Cycling Gloves

(Image credit: Josh Ross)

Best winter cycling gloves: Options to help you fend off frozen fingers this winter

With winter fast approaching, this one has been growing in popularity over the past few weeks. It's a guide I'm really passionate about, as before my time at Cyclingnews, I suffered through many a winter's training with underperforming gloves. 

This will be my last post today. Thank you for joining me for this wild ride. I was privileged to see that at its peak, there were more than 500 of you here, and I hope I was able to maintain the high standards that my race-team colleagues have set before me. 

I will leave this page open for a few hours, so you are free to continue perusing the deals I've shared below. 

I will finish with a reminder of our other deals roundups, in each of which you'll find a neatly-curated list of deals, each of which has been handpicked by either myself or my colleague Tom, who has been working away behind the scenes, keeping those pages up to date. 

Amazon Prime Early Access Sale: Cycling deals specifically from the Amazon sale

Bike Deals: Savings for cyclists from around the entire web

Headphones deals: That's music to my ears (yes, true to form, I'm finishing with a terrible pun)

Good morning sports fans. We're back in business for day two of the Prime Early Access sale, aka Prime Day 2. 

Once again, you're joined by me, Josh. Scroll down to the beginning of this live blog to find out a little bit more about me, and why we're doing this at all. 

Or, if you don't believe that they actually pay me to write about bike tech (sometimes I can't believe it either), and assume I've commandeered this ship against the editor's will, you can head over to my author bio

While you're there, you can peruse my recent work. The article about the Canyon bike being named after the Humuhumunukunukuapua'a fish is a particular career highlight, if I do say so myself. 

I'm rested, I have coffee, the dog has been for a walk (his name is Duke and he says woof, which I believe translates to hello), so we're all set for a day of discussing deals. 

I'll start with a recap of the best deals from yesterday...

Shimano RX8 gravel shoes | 48% off at Amazon (opens in new tab)

Shimano RX8 gravel shoes | 48% off at Amazon (opens in new tab)
Was $250.00 | Now $130.00
This deal has sold out now. The best price we can find now is at Jenson USA (opens in new tab), where the size 40 has 38% off. They're also at Competitive Cyclist (opens in new tab) with 31% off in sizes 43, 44, 45 and 46 across two colours. 

Castelli Perfetto ROS Long Sleeve | 46% off at Amazon (opens in new tab)

Castelli Perfetto ROS Long Sleeve | 46% off at Amazon (opens in new tab)
Was $249.99 | Now $134.96
This is still going in a few select sizes, and some are even cheaper at $129.99. However, Amazon doesn't make them easy to find, so you'll have to check your own size preference across the various colours to see what price comes out. 

There are plenty of other Castelli Perfetto RoS deals out there though, so if your size isn't on offer, check these out: 

Castelli Men's Perfetto RoS | up to 50% off at Competitive Cyclist (opens in new tab)

Castelli Men's Perfetto RoS | up to 50% off at Competitive Cyclist (opens in new tab)
Was $259.99| Now from $129.99
This is pretty much the same deal as above, but with fewer colour options available, and if I may share my opinion, two of them are awful. 

Pinstriped cycling jerseys aren't for me, but it is the one with the best discount here. The flower design is $144.99, and a plain black option is $134.96.

Castelli Men's Perfetto RoS Convertible | up to 50% off at Competitive Cyclist (opens in new tab)

Castelli Men's Perfetto RoS Convertible | up to 50% off at Competitive Cyclist (opens in new tab)
Was $279.99| Now from $139.96
This is the convertible option, meaning its roof comes off sleeves can be removed. Get it in black and you'll get it at half price. Get it in orange and you'll pay $194.96, which is a still-respectable 30% off. 

Castelli Men's Perfetto RoS | up to 50% off at Sigma Sports (opens in new tab)

Castelli Men's Perfetto RoS | up to 50% off at Sigma Sports (opens in new tab)
Was £220.00 | Now from £110.00

Same deal, different currency.

This one is for those of us in the UK. There are actually five colours available, and the worst deal you'll get here is 43% off. There are only small and medium left though. 

Castelli Women's Perfetto RoS Jacket | up to 56% off at Sigma Sports (opens in new tab)

Castelli Women's Perfetto RoS Jacket | up to 56% off at Sigma Sports (opens in new tab)
Was £220.00 | Now from £97.00 

Choose the 'Brilliant Pink' women's jersey (which is actually more coral in my opinion) and you'll get the best deal of them all: 56% off. The more subtle 'Light Black' colour gets a still-very-decent 49% off. 

With all these winter jersey/jacket deals in October, you'd think that retailers had forgotten that winter is around the corner. It happened last year too! It's not a bad thing for us, it means we can invest in a decent winter wardrobe without having to spend the best part of a £1000/$1000. 

For more on this subject, and a walkthrough on how to choose the right one, check out our guide to the best winter cycling jackets and best women's winter cycling jackets

For those waiting on the next update, you mightn't have spotted, but I just refreshed the intro above. Importantly, I updated the bullet-point quick deals featured within. 

One of the key deals yesterday was the POC Omne Air MIPS, which had 66% off. 

It's no longer available, but for those of us in the UK, Sigma Sports has responded in kind, check these out: