Unbound Gravel 200 live coverage draws more than 300,000 views in 50 countries

A Life Time media motorbike trails a PAS Racing rider at Unbound Gravel 200
A Life Time media motorbike trails a PAS Racing rider at Unbound Gravel 200 (Image credit: Life Time)

The numbers are in and cycling fans responded in a big way to a seven-hour live broadcast of Unbound Gravel 200, provided for free on the Life Time YouTube channel.

Life Time reported that 185,000 unique viewers tuned in for the groundbreaking live coverage of the 200-mile race, which began approximately four hours after the elite fields took the course. The footage received more than 332,000 views in 50 countries across the weekend.

Jackie Tyson
North American Production editor

Jackie has been involved in professional sports for more than 30 years in news reporting, sports marketing and public relations. She founded Peloton Sports in 1998, a sports marketing and public relations agency, which managed projects for Tour de Georgia, Larry H. Miller Tour of Utah and USA Cycling. She also founded Bike Alpharetta Inc, a Georgia non-profit to promote safe cycling. She is proud to have worked in professional baseball for six years - from selling advertising to pulling the tarp for several minor league teams. She has climbed l'Alpe d'Huez three times (not fast). Her favorite road and gravel rides are around horse farms in north Georgia (USA) and around lavender fields in Provence (France), and some mtb rides in Park City, Utah (USA).

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