Ineos Grenadiers have revealed their 2023 racing kit, switching from the dark blue of 2022 to bright red, orange and blue.
The British team describe the colours as 'visibly fast' as a symbolic gesture to their ambitions and seems inspired by the fluorescent jersey worn by team staff at the roadside so they can be seen by the riders.
The main colour of the jersey is described as ‘brigade red’ by the team. The left shoulder and side panels are dark blue, with an orange flash on the right shoulder similar to that of the Ineos America’s Cup team, to help enhance the visibility of riders out on the road.
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The clothing is again made by Belgian brand Bioracer and was shown off by team leaders Geraint Thomas, Egan Bernal, Tom Pidcock and new signing Pauline Ferrand-Prévot, who is part of the team's growing off-road collective racing cyclocross, gravel and mountain bike.
“The team is shifting up a gear with our 2023 jersey,” team manager Rod Ellingworth said.
“We’re excited by the evolution of the design and hope our fans love this new look as much as we do. The shift to Ineos’s brigade red reflects the way we plan to race - with passion, grit and determination.
“The introduction of the distinctive orange colour is also important. It will increase the visibility of our riders during racing, as the orange kit they wear does whilst they are training, helping to keep them safe on the road and supporting them in all conditions. Bioracer has really risen to the challenge with our 2023 jersey and we’re looking forward to racing in this ‘Visibly Fast’ kit.”
Ineos Grenadiers have continued to rejuvenate their roster for 2023, Signing Thymen Arensman from Team DSM, Briton Connor Swift from Arkea-Samsic, 21-year-old Giro Baby winner Leo Hayter, junior time trial world champion Josh Darling and Canada’s Michael Leonard, who also joins directly from the junior ranks.
Richard Carapaz has left for EF Education-EasyPost and Paris-Roubaix winner Dylan van Baarle has joined Jumbo-Visma, with Richie Porte retiring and Adam Yates moving to UAE Team Emirates.
The 2023 Ineos Grenadiers kit will be available for order via bioracershop.eu and the Ineos Grenadiers online team store from 19 December.
