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Quiznos to sponsor Tour of Colorado

Cadel Evans (BMC) chats with 7-time Tour champion Lance Armstrong (RadioShack) on the start line.

Cadel Evans (BMC) chats with 7-time Tour champion Lance Armstrong (RadioShack) on the start line. (Image credit: Bettini Photo)

Expectation is mounting ahead of further details regarding the Tour of Colorado, which is said to be scheduled for late August of 2011. On the eve of the formal announcement the Denver Post has indicated the naming rights sponsor will be Quiznos.

Quiznos, a popular Denver-based sandwich shop, is a likely candidate for the role of title sponsorship. According to the Denver Post the title of the Quiznos Pro Challenge was confirmed through trademarkia.com.

Seven-time Tour de France winner Lance Armstrong has expressed an interest a bringing a stage race like the Coors Classic, held between 1979 and 1988, back to Colorado. He met with Colorado Governor Bill Ritter last year to build support for a proposed event in 2011, and will hold a press conference with Ritter later today.

"Basically I told [Ritter], from an exposure and economic and enthusiasm standpoint, the state of Colorado should have a bike race," said Jonathan Vaughters, CEO of Team Garmin-Transitions in the Denver Post article.

"It's ridiculous that California has the biggest race in the US, and Colorado only has a couple of medium-level local events," he added.

In recent years UCI racing in America has been promoted and subsequently demoted, with several events such as the Tour de Georgia and Tour of Missouri - both managed by Medalist Sport, LLC - and the Tour de New York.

The Amgen Tour of California remains the most successful UCI-ranked race on the North American continent.

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Kirsten Frattini

Kirsten Frattini is an honours graduate of Kinesiology and Health Science from York University in Toronto, Canada. She has been involved in cycling from the community and grassroots level to professional cycling's WorldTour. She has worked in both print and digital publishing, and started with Cyclingnews as a North American Correspondent in 2006. Moving into a Production Editor's role in 2014, she produces and publishes international race coverage for all men's and women's races including Spring Classics, Grand Tours, World Championships and Olympic Games, and writes and edits news and features. As the Women's Editor at Cyclingnews, Kirsten also coordinates and oversees the global coverage of races, news, features and podcasts about women's professional cycling.