Arkéa-B&B Hotels in battle to survive for 2026 as both title sponsors pull out

NEUHAUSEN AM RHEINFALL, SWITZERLAND - JUNE 20: Kevin Vauquelin of France and Team Arkea - B&B Hotels - Yellow Leader Jersey competes during the 88th Tour de Suisse 2025, Stage 6 a 186.7km stage from Chur to Neuhausen am Rheinfall / #UCIWT / on June 20, 2025 in Neuhausen am Rheinfall, Switzerland. (Photo by Tim de Waele/Getty Images)
Arkéa-B&B Hotels and star rider Kévin Vauquelin at the recent Tour de Suisse (Image credit: Getty Images)

French men's WorldTour team Arkéa-B&B Hotels and its women's ProTeam counterpart Arkéa-B&B Hotels face an existential threat after both title sponsors confirmed that they would be pulling out of sponsorship at the end of the current season.

The team announced the news in a press release on Wednesday morning, confirming longstanding rumours that both bank/insurance group Crédit Mutuel Arkéa and hotel chain B&B Hotels would be withdrawing their title sponsorships.

"The Arkéa-B&B Hotels team has been informed by its two title partners of the non-renewal of their respective contracts, which expire at the end of the season on 31 December 2025," the team announced in the press release.

"I would like to thank Arkéa and B&B Hotels for standing by us. A decade for Arkéa, which has enabled us to write some great chapters together, while B&B Hotels has given us the opportunity to change dimension from 2024 onwards," he said.

"Arkéa and B&B Hotels have been wonderful partners who have enabled us to achieve great things in our sport, at the highest level. We've brought a lot of joy to our Breton supporters, but not only that, as our team has a strong presence in France and internationally, as was the case again during the recent Tour de Suisse.

Speaking to Ouest-France, Hubert said he has "some very serious" leads for future sponsorship, adding that he's aiming for between €20-30 million in sponsorship money to keep the team going.

"Finding between €20 and 30 million isn't easy. I want us to maintain our Breton identity. I dream of a consortium with different companies.

"It's hard to live with on a daily basis. The nights are short, and I'm not home much. I've calculated that in the 19 years I've been doing this job, I've raised a total of €210 million, which is no small amount. So I believe in it. I have to succeed."

This season, the men's Arkéa-B&B Hotels have picked up eight victories, all coming on French soil and none in WorldTour events. Rising star Kévin Vauquelin is the team's top rider, having picked up GC wins at the Etoile de Bessèges and Région Pays de la Loire Tour as well as taking second places at La Flèche Wallonne and the Tour de Suisse.

He's responsible for five of the team's wins this season and is their only rider in the top 100 of the 2025 UCI rankings, currently lying in 31st on 1,892 points. Victor Guernalec, Cristián Rodríguez, and Raúl García Pierna have all picked up a win apiece in 2025.

The team also counts on well-known names such as Arnaud Démare, Florian Sénéchal, and Luca Mozzato. However, the group has struggled for success this year, with Démare's second-place finish on the opening day of Paris-Nice the best result from the trio.

Arkéa-B&B Hotels men's squad has been a WorldTour team for the past three seasons, having gradually built up from its beginnings as Continental team Bretagne-Jean Floc'h in 2005.

Crédit Mutuel Arkéa, via its subsidiary Fortuneo, came on board as title sponsor in 2016, with Arkéa taking over three years later, while B&B Hotels joined in 2024, two years after the collapse of the ProTeam the company had previously sponsored. The women's team started in 2020, sponsored by Arkéa before B&B Hotels came on board.

Dani Ostanek
Senior News Writer

Dani Ostanek is Senior News Writer at Cyclingnews, having joined in 2017 as a freelance contributor, later being hired full-time. Her favourite races include Strade Bianche, the Tour de France Femmes, Paris-Roubaix, and Tro-Bro Léon.

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