The state of Colorado is reinventing the bike race, blending a four-stage men's UCI event, two-day, three-stage women's race and a large festival that will include major music acts including Wilco and Death Cab for Cutie in the final host city of Denver's RiNo arts district.
The Velorama Colorado marks a new approach to creating a financially stable platform for bike races, one that will create revenue through ticket sales. The Velorama will cost $25 per day for a limited number of early ticket sales, going up to $35 for advance tickets and $45 on the day of the events.
"One of the challenges has been creating a business plan that is profitable and sustainable over the long run," said David Koff, CEO of RPM Events Group. "By imagining an event that is more than a bike race and bringing a 'gate' to the sport, we are confident that we can build an annual event that is anchored in Colorado and gives back to the community in meaningful ways."
The race will not follow the grand point-to-point model of the USA Pro Challenge, instead it will feature three local circuits - the first from Colorado Springs on August 10, then Breckenridge the next day, and an out-and-back course from Denver on August 12. The final stage will be a city circuit in Denver.
The women's race will take place over two days, with the opening stage in Colorado Springs on August 10, a morning race in Breckenridge on the 11th followed by a night criterium in Denver the same day.
The women's criterium in the RiNo arts district kicks off the "Velorama Colorado" festival, with Wilco headlining the music venue on the 11th with New Pornographers and La Santa Cecilia. Death Cab for Cutie plays on Saturday with Saint Motel. The festival also includes an arts and flea market, bike expo, food and drinks and bicycle events for amateurs and children.
The festival atmosphere will extend to Colorado Springs and Breckenridge, which have free live music planned for their race days.
Festival tickets go on sale March 3 at 10 a.m. at www.VeloramaColorado.com.
"Whether it's a general admission ticket or a VIP experience, a day at Velorama will be a great experience at a great price," said Koff. "For less than the price of a concert ticket, you get a full day of music, food, beer, crafts and bike-centric fun — plus great views of the Colorado Classic."