Life Time Fitness has confirmed that seven hours of live racing from Garmin Unbound Gravel presented by Craft Sportswear will be broadcast on June 5 by its new partner, FloBikes. It is the first time that a US gravel race has been streamed live for a national audience.
Live coverage will begin at 12:00 CDT on Saturday to coincide with the expected finish time of Unbound Gravel 100, and will continue as athletes in Unbound Gravel 200 mile complete their final 25 miles and cross the finish line in downtown Emporia, Kansas.
Two-time US Olympian Frankie Andreu, who raced professionally for 11 years, will be joined for commentary by Janel Spilker, who after racing as a pro for eight years finished third in Emporia in the 200-mile race. In addition to coverage on the race course, cameras will take viewers around Emporia, into the All Things Gravel Expo, and provide exclusive interviews with athletes.
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FloSports said in a press release that it expects to stream over 200 miles of racing at Unbound Gravel that will cover seven hours of programming.
“We believe this will be one of the most exciting broadcasts this year for fans that love cycling as it marks the first time gravel racing will be produced at this level,” said Ryan Fenton, director of Global Rights Acquisition at FloSports.
“Gravel racing is one of the intriguing disciplines in cycling and UNBOUND has become a premiere event in the sport. This partnership reaffirms our commitment to leading and investing in the growth of the sport of cycling and elevating the visibility of these athletes. This first-of-its-kind broadcast, in addition to the unmatched coverage of top-tier events around the world, has been integral to the success of FloBikes.”
FloSports will serve as the exclusive media partner for Unbound Gravel, which is part of a two-year partnership with Life Time.
“We are very excited that FloSports has made the decision to provide this first-time opportunity to bring Garmin UNBOUND Gravel to the masses for the next two years, which is symbolic of the boom in gravel cycling,” said Kimo Seymour, president of Events and Media at Life Time.
“The gravel scene is different from any other kind of cycling, and participants train for UNBOUND for months after anxiously awaiting to hear the lottery results. For many, it is a bucket list accomplishment.”
Formerly known as Dirty Kanza when the event began in 2006, owners Life Time rebranded the event as Unbound Gravel last fall, after the 2020 event was rescheduled, and then cancelled, due to the COVID-19 coronavirus pandemic. There were 4,000 participants registered for races last year.
The physically-challenging and mentally-taxing event covers distances across open prairie from 25 miles to more than 350 miles (new XL event). It has become one of the biggest gravel races in the world, attracting professional riders from cyclo-cross, road, track and mountain bike disciplines, as well as thousands of amateurs, for six races over three days. All races take place on rugged terrain in the Flint Hills of east-central Kansas, with the signature event being the Unbound Gravel 200.
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Jackie has been involved in professional sports for more than 30 years in news reporting, sports marketing and public relations. She founded Peloton Sports in 1998, a sports marketing and public relations agency, which managed projects for Tour de Georgia, Larry H. Miller Tour of Utah and USA Cycling. She also founded Bike Alpharetta Inc, a Georgia non-profit to promote safe cycling for people of all abilities and ages. Tyson has been recognized for communications excellence with 10 Phoenix Awards, presented by the Georgia Chapter of the Public Relations Society of America. She is proud to have worked in professional baseball for six years - from selling advertising to pulling the tarp - and was recognized by a national media outlet as the first female depicted in a pro baseball card set (Ft. Myers Royals). She has climbed l'Alpe d'Huez three times. Her favorite road rides are around horse farms in north Georgia (USA) and around lavender fields in Provence (France). Her favorite mountain bike rides are in Park City, Utah (USA).
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