Organisers of the popular Kansas gravel endurance event previously known as Dirty Kanza have changed the event's title after complaints that the phrase 'Dirty Kanza' is insulting to the region's indigenous tribe, renaming it 'UNBOUND Gravel' after a lengthy process of consideration.
The move came after a tumultuous year for the event and the United States, as unrest around police killings of innocent Black people led to widespread protests. A change.org petition to change the gravel event name preceded the summer of racial reckoning, with Cyclista Zine calling the phrase a racial epithet (opens in new tab). Kanza is the official name for the Kaw people who populated the region before white settlers.
Organisers Life Time Inc initially dismissed the complaint, claiming solidarity with the Kaw tribe. But in June, the race founder Jim Cummins was forced to step down after insinuating that the police shooting of a Black man, Rayshard Brooks, was justified.
On Thursday, Life Time announced the new name UNBOUND Gravel, a new logo designed to "embody the Flint Hills of Kansas", and Garmin as the continuing title sponsor.
"This rebrand is the end of a chapter for us as the DK, but we'll continue to embrace the history of the land on which we ride. We hope that each time riders touch the gravel roads in the Flint Hills, they take a moment to remember what has been," said Kristi Mohn, UNBOUND Gravel Marketing Manager.
"UNBOUND Gravel provides an opportunity to reimagine what an event can look like, and this rebrand is only step one in the process. So much is yet to come for the gravel community."
The event was cancelled this year because of the coronavirus pandemic but the organisers were busy over the summer with the name change, creating a 'task force' of Emporia leaders and cycling community representatives, and working with partners, athletes and the Kaw Nation Tribal Council on the change.
Life Time said it is "committed to providing access and education to all individuals, while initiating industry shifts around inclusiveness at events" and are taking "deliberate steps to enact change for riders and runners across BIPOC, LGBTQ+, gender-focused, economically disenfranchised and para groups, including lowering the barrier of entry to the sport, providing access to start lines, gaining a clear understanding of who we are, so that we can identify and implement the work that must be done and evoking change to benefit the entire Life Time family of athletes, volunteers, partners, team members and the broader endurance sport community."
Organisers are planning the 2021 event with the 'All Things Gravel Expo' on June 3 and UNBOUND Gravel races on June 5. Registration opens Monday, November 16. You can learn more at unboundgravel.com.
Thank you for reading 5 articles in the past 30 days*
Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read any 5 articles for free in each 30-day period, this automatically resets
After your trial you will be billed £4.99 $7.99 €5.99 per month, cancel anytime. Or sign up for one year for just £49 $79 €59
Join now for unlimited access
Try your first month for just £1 / $1 / €1
Cyclingnews is the world's leader in English-language coverage of professional cycling. Started in 1995 by University of Newcastle professor Bill Mitchell, the site was one of the first to provide breaking news and results over the internet in English. The site was purchased by Knapp Communications in 1999, and owner Gerard Knapp built it into the definitive voice of pro cycling. Since then, major publishing house Future PLC has owned the site and expanded it to include top features, news, results, photos and tech reporting. The site continues to be the most comprehensive and authoritative English voice in professional cycling.
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
Thank you for signing up to The Pick. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.