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New kit for Deignan and Guarnier as Boels-Dolmans unveil 2017 jersey

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Lizzie Diegnan (Boels Dolmans)

Lizzie Diegnan (Boels Dolmans)
(Image credit: Boels Dolmans Cycling Team)
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The world champion's 2017 team kit

The world champion's 2017 team kit
(Image credit: Boels Dolmans Cycling Team)
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Luxembourg road champion Christine Majerus

Luxembourg road champion Christine Majerus
(Image credit: Boels Dolmans Cycling Team)
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USA national road champion Megan Guarnier

USA national road champion Megan Guarnier
(Image credit: Boels Dolmans Cycling Team)
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Christine Majerus in action in her new team kit

Christine Majerus in action in her new team kit
(Image credit: Boels Dolmans Cycling Team)
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Nikki Brammeier (Boels Dolmans)

Nikki Brammeier (Boels Dolmans)
(Image credit: Boels Dolmans Cycling Team)
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Katarzyna Pawlowska (Boels Dolmans)

Katarzyna Pawlowska (Boels Dolmans)
(Image credit: Boels Dolmans Cycling Team)
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USA national road champion Megan Guarnier

USA national road champion Megan Guarnier
(Image credit: Boels Dolmans Cycling Team)
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Boels Dolmans Cycling Team show off the new kit for 2017

Boels Dolmans Cycling Team show off the new kit for 2017
(Image credit: Boels Dolmans Cycling Team)
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Boels Dolmans Cycling Team show off the new kit for 2017

Boels Dolmans Cycling Team show off the new kit for 2017
(Image credit: Boels Dolmans Cycling Team)
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Lizzie Deignan (Boels Dolmans)

Lizzie Deignan (Boels Dolmans)
(Image credit: Boels Dolmans Cycling Team)
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World champion Amalie Dideriksen (Boels Dolmans)

World champion Amalie Dideriksen (Boels Dolmans)
(Image credit: Boels Dolmans Cycling Team)
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Boels Dolmans out training in their new kit at team camp

Boels Dolmans out training in their new kit at team camp
(Image credit: Boels Dolmans Cycling Team)
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The world champion's 2017 team kit

The world champion's 2017 team kit
(Image credit: Boels Dolmans Cycling Team)
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Amalie Dideriksen in her 2017 rainbow jersey

Amalie Dideriksen in her 2017 rainbow jersey
(Image credit: Boels Dolmans Cycling Team)
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Specialized bikes or Boels Dolmans once more

Specialized bikes or Boels Dolmans once more
(Image credit: Boels Dolmans Cycling Team)
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Santini have produced the 2017 Boels Dolmans kit

Santini have produced the 2017 Boels Dolmans kit
(Image credit: Boels Dolmans Cycling Team)
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Santini have produced the 2017 Boels Dolmans kit

Santini have produced the 2017 Boels Dolmans kit
(Image credit: Boels Dolmans Cycling Team)
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The 2017 Boels Dolmans Cycling team

The 2017 Boels Dolmans Cycling team
(Image credit: Boels Dolmans Cycling Team)
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Lizzie Deignan shows off the news Boels Dolmans team kit

Lizzie Deignan shows off the news Boels Dolmans team kit
(Image credit: Boels Dolmans Cycling Team)
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The 2017 Boels Dolmans kit from Santini

The 2017 Boels Dolmans kit from Santini
(Image credit: Boels Dolmans Cycling Team)
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The 2017 Boels Dolmans kit from Santini

The 2017 Boels Dolmans kit from Santini
(Image credit: Boels Dolmans Cycling Team)
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Boels Dolmans Cycling Team show off the new kit for 2017

Boels Dolmans Cycling Team show off the new kit for 2017
(Image credit: Boels Dolmans Cycling Team)

Boels-Dolmans have unveiled their 2017 race kit with the leading women's team linking up with Italian clothing manufacturer Santini. The partnership is set to run for at least two years and came about after discussions over the Women's WorldTour jersey that 2015 world champion Lizzie Deignan (née Armitstead) wore following her win at the 2016 Strade Bianche.

"They liked the jersey and the service we provided and asked if we could discuss a future collaboration," said Santini marketing manager Paola Santini. “We were happy to entertain this discussion.

"We strongly believe that women's cycling is an important part of the sport we love, and we're committed to supporting women in cycling," Santini added. "Eighty-five percent of the people working in Santini are women, so we feel we have a lot to give. Working with women is, in a way, a mission for us."

Santini are also set to produce custom products for the team, including a time trial speed suit.

"We have been developing a very strong and beautiful women's line in the past few years, and we think having the best Women's WorldTour team wearing it will help us spread the word," said Santini. "We'll look to the Boels-Dolmans riders to give us important feedback to improve the range."

Boels-Dolmans previously wore kit produced Bioracer.