Does Mads Pedersen have the blingest bike at the Tour De France?

Mads Pedersen's rainbow-coloured Trek Madone
(Image credit: Josh Croxton)

Trek has followed the trend of manufacturers unveiling new bikes and custom equipment at the Tour de France. The American brand and co-sponsor of Trek- Segafredo which has become Lidl-Trek, unveiled a seriously eye-catching custom-painted iridescent Trek Madone SLR for Danish star Mads Pederson ahead of the race's first stage in Bilbao.

The Tour de France usually sees teams and individual riders issued with special equipment and one-off bikes. Due to its position at the tip of the WorldTour pyramid, the biggest bike race in the world presents an excellent shop window for teams, brands and manufacturers to release designs and equipment that stand out from the rest. 

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Tom Wieckowski
Tech writer

Tom joined the Cyclingnews team in late 2022 as a tech writer. Despite having a degree in English Literature he has spent his entire working life in the cycling industry in one form or another. He has over 10 years of experience as a qualified mechanic, with the last five years before joining Cyclingnews being spent running an independent workshop. This means he is just as happy tinkering away in the garage as he is out on the road bike, and he isn’t afraid to pull a bike apart or get hands-on with it when testing to really see what it’s made of. 

He has ridden and raced bikes from an early age up to a national level on the road and track, and has ridden and competed in most disciplines. He has a keen eye for pro-team tech and enjoys spotting new or interesting components in the wild. During his time at Cyclingnews, Tom has already interviewed some of the sport's biggest names including Mathieu van der Poel, Tadej Pogačar and Alberto Contador. He's also covered various launches from brands such as Pinarello, Ridley, Specialized and more, tackled the Roubaix Challenge sportive aboard his own rim-brake Cannondale SuperSix Evo, tested over 20 aero helmets in the wind tunnel, and has created helpful in-depth buying advice relating to countless categories from torque wrenches to winter clothing. 

With contributions from