Trek-Segafredo to become Lidl-Trek from Tour de France onwards

Lidl-Trek 2023
Lidl-Trek (Image credit: Lidl-Trek)

Trek-Segafredo men's and women's teams are set to rebrand ahead of this year's Tour de France and Giro d'Italia Donne after attracting major new title sponsorship from supermarket chain Lidl. 

The move reported at the start of May has now been confirmed by the team in an announcement issued on Tuesday. The rebrand to Lidl-Trek will come into being on June 30, just before the Giro Donne and the men's and women's Tours.

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Patrick Fletcher

Patrick is an NCTJ-trained journalist, and former deputy editor of Cyclingnews, who has seven years’ experience covering professional cycling. He has a modern languages degree from Durham University and has been able to put it to some use in what is a multi-lingual sport, with a particular focus on French and Spanish-speaking riders. Away from cycling, Patrick spends most of his time playing or watching other forms of sport - football, tennis, trail running, darts, to name a few, but he draws the line at rugby.