SRAM Cycling Fund awards $400,000 for advocacy

SRAM has announced a grant of US$400,000 to the Thunderhead Alliance for Biking and Walking and the League of American Bicyclists to boost the advocacy capacity of local cyclists.

Commenting on the award, League of American Bicyclists President Andy Clarke said, "SRAM's generous commitment will enable us to seize an extraordinary moment of opportunity for bicycling: we have a new President, a new Congress and a new economic reality that is encouraging people to ride. Bicyclists must have a voice, and thanks to SRAM we can now make sure that happens."

Jeffrey Miller, President of the Thunderhead Alliance for Biking and Walking commented on the strength SRAM will provide to Alliance organizations working at the local level. "Much of the progress over the past decade has been through the hard work of these dedicated advocates. This incredible support from SRAM boosts our ability to support them directly. We fully intend to leverage this remarkable investment by SRAM to supercharge our proven programs and invest in advocates and organizations across North America"

"SRAM's generosity builds on what is best about the League and the Alliance: trusted and practical programs for increasing bicycle-friendliness and effective, passionate advocacy for change," said Clarke. "Together we will create a more bicycle-friendly America."

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