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Chipotle ceases cycling sponsorship

By:
Pat Malach
Published:
October 23, 2012, 0:25 BST,
Updated:
October 23, 2012, 1:29 BST
Edition:
First Edition Cycling News, Tuesday, October 23, 2012
Riders from the Chipotle Development Team apply the sunscreen before the stage start, although the heavens opened up for the majority of the stage.

Riders from the Chipotle Development Team apply the sunscreen before the stage start, although the heavens opened up for the majority of the stage.

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Slipstream development team backer "dialing back"

Chipotle confirmed Monday that it would not be renewing its sponsorship of the Slipstream Sports development squad that has carried its name for the past two seasons.

Chipotle spokesman Chris Arnold told Cyclingnews via email that the decision was based on the company's long-term marketing strategy and had nothing to do with the recent controversies surrounding Lance Armstrong and several of his former teammates who now ride for Garmin-Sharp, Slipstream's WorldTour team.

"Lance had nothing to do with it," Arnold said. "Quite simply, we have been dialing back our sports sponsorships across the board. It's really that simple."

Chipotle sponsored both the UCI Continental program as well as Slipstream's junior development team.

The junior team roster featured 19 riders from across the US who competed in mostly domestic races. The Under-23 Continental team, which raced as Chipotle-First Solar, boasted 15 riders in 2012, basing itself in France this season and racing a mostly European calendar.

Chipotle's involvement with Slipstream dates back to 2008 when the Mexican restaurant chain signed on a title sponsor of the fledgling ProTour team. Garmin signed on as title sponsor of the team about halfway thorough the 2008 season. In 2010 Transitions Optical took over as the presenting sponsor.

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