Specialized launches helmet trade-in scheme in the UK

Two cyclists, a white woman and man of colour, walk side by side, pushing their bikes and looking at each other. They're both wearing white Specialized helmets.
(Image credit: Specialized)

Specialized has launched a helmet amnesty in its UK stores, allowing customers to save 50 per cent on a new MIPS helmet when trading their old one.

Unfortunately, unlike some tech, even the best road helmets don’t have an infinite lifespan, no matter how well you look after them. Over time exposure to UV, general use, and small knocks weaken the shell and therefore reduce the amount of protection offered. Specialized recommends replacing your helmet after three years, which is why it's currently operating a helmet amnesty. 

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Will Jones
Senior Tech Writer

Will joined the Cyclingnews team as a reviews writer in 2022, having previously written for Cyclist, BikeRadar and Advntr. He’s tried his hand at most cycling disciplines, from the standard mix of road, gravel, and mountain bike, to the more unusual like bike polo and tracklocross. He’s made his own bike frames, covered tech news from the biggest races on the planet, and published countless premium galleries thanks to his excellent photographic eye. Also, given he doesn’t ever ride indoors he’s become a real expert on foul-weather riding gear. His collection of bikes is a real smorgasbord, with everything from vintage-style steel tourers through to superlight flat bar hill climb machines.