SD Worx takes over title sponsorship of Boels Dolmans through 2024

Boels Dolmans announced on Wednesday that they have secured a four-year contract with a new title sponsor that will financially back the team through 2024. The payroll and human resources provider, SD Worx, will take over title sponsorship of the Dutch women’s team beginning in January of 2021 but will join the team as a co-sponsor this year.

"We are very proud to become the main sponsor of the world's best women’s team in cycling," said Kobe Verdonck, CEO SD Worx.

"This collaboration is a well-considered choice: women's cycling gets more and more attention. 

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Kirsten Frattini
Deputy Editor

Kirsten Frattini is the Deputy Editor of Cyclingnews, overseeing the global racing content plan.

Kirsten has a background in Kinesiology and Health Science. She has been involved in cycling from the community and grassroots level to professional cycling's biggest races, reporting on the WorldTour, Spring Classics, Tours de France, World Championships and Olympic Games.

She began her sports journalism career with Cyclingnews as a North American Correspondent in 2006. In 2018, Kirsten became Women's Editor – overseeing the content strategy, race coverage and growth of women's professional cycling – before becoming Deputy Editor in 2023.