Partnership raising money for Project Rwanda

Ritchey Design has teamed up with beta social networking site Plus 3 Networks to encourage cyclists and non-cyclists alike to turn their exercise routines into contributions for the non profit organization Project Rwanda. Effective Wednesday, Plus 3 members can choose to raise money for Project Rwanda with every mile they ride, walk, run or swim.

Founded by Tom Ritchey after a compelling personal visit to Rwanda in 2005, Project Rwanda is committed to the concept that the bicycle can be an important tool in rebuilding a country, fostering national pride and addressing local issues facing Rwanda and other African nations.

"In the last two years, Project Rwanda has specifically helped Rwandan coffee farmers through our coffee bike program by providing a tool – our bike – that allows them to change the structure of their work day in a way that benefits their lives and the lives of their families and communities," said Susan Brown, executive director for Project Rwanda.

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Kirsten Frattini has been the Editor of Cyclingnews since December 2025, overseeing editorial operations and output across the brand and delivering quality, engaging content.

She manages global budgets, racing & events, production scheduling, and contributor commissions, collaborating across content sections and teams in the UK, Europe, North America, and Australia to ensure audience and subscription growth across the brand.

Kirsten has a background in Kinesiology and Health Science. She has been involved in cycling from the community and grassroots level to professional cycling's biggest races, reporting on the WorldTour, Spring Classics, Tours de France, World Championships and Olympic Games.