German/Italian team Milram is gaining a new sponsor: well known French clothing brand Le Coq Sportif. Le Coq Sportif has already been sponsoring the Quick.Step team since 2005, but has a much longer history in cycling than that. Between the years of 1950 and 1988, it sponsored the Tour de France.
Le Coq Sportif will supply Milram's casual clothing for the next four years, with the contract starting from May 1, 2006.
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