Ineos Grenadiers switch to sponsor-incorrect Princeton Carbonworks wheels at Tour de France

Ineos Grenadiers Princeton Carbonworks
Ineos Grenadiers riding on Princeton Carbonworks wheels (Image credit: Getty Images)

It appears Ineos Grenadiers have chosen to shun their sponsor correctness obligations once again, as, with just a day to go until the Tour de France begins, riders from the team have been spotted using the new Peak 4550 wheels from Princeton Carbonworks. 

The team have done very little to hide the brand and model of wheel they're using, with the Launch Edition wheels getting a particularly loud graphic and the 'Peak 4550' wordmark emblazoned across the sidewall of the rim. 

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Josh Croxton
Associate Editor (Tech)

Josh is Associate Editor of Cyclingnews – leading our content on the best bikes, kit and the latest breaking tech stories from the pro peloton.

Josh has been with us since the summer of 2019 and throughout that time he's covered everything from buyer's guides and deals to the latest tech news and reviews. On the bike, Josh has been riding and racing for over 15 years.

He started out racing cross country in his teens back when 26-inch wheels and triple chainsets were still mainstream, but he found favour in road racing in his early 20s, racing at a local and national level for Somerset-based Team Tor 2000. 

These days he rides indoors for convenience and fitness, and outdoors for fun on road, gravel, 'cross and cross-country bikes, the latter usually with his two dogs in tow.