Boonen renews with Northwave

Tom Boonen as gladiator - a new advertising campaign

Tom Boonen as gladiator - a new advertising campaign (Image credit: Northwave)

Belgian champion Tom Boonen (Quickstep-Innergetic) renewed his sponsorship agreement with Northwave for two more years. Boon has been supported by Northwave since 2002, when he transferred from US Postal to the Quickstep. Along with the signing comes a new advertising campaign which will see Boonen cast as Ridley Scott's "Gladiator" among other figures from famous movie playbills.

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