Tom Boonen as gladiator - a new advertising campaign (Image credit: Northwave)
Belgian champion Tom Boonen (Quickstep-Innergetic) renewed his sponsorship agreement with Northwave for two more years. Boon has been supported by Northwave since 2002, when he transferred from US Postal to the Quickstep. Along with the signing comes a new advertising campaign which will see Boonen cast as Ridley Scott's "Gladiator" among other figures from famous movie playbills.
Boonen now rides the Aerator shoe. Andrea Pellizzari, General Manager of Northwave, cited Boonen's charisma and said he expects him to draw more of cycling's passionate fans to Northwave.
Northwave will also sponsor five others from the Quickstep-Innergetic team, including Peter Van Petegem, Wilfried Cretkens, Gert Steegmans, Kevin Van Impe and GertVerheyen.
