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Amazon Prime Day Live: Top cycling-related savings as we find them
The Amazon Big Deal Days sale is finally here. Follow our live blog for all the latest deals as they arrive

Welcome to Cyclingnews' live ticker for the Amazon Big Deal Days sale, a page in which we'll be hunting down the best deals for cyclists and sharing them here.
We will run this live hub for two days straight while the October Amazon sale event is on.
The sale, which, more often than not, gets referred to as the 'Amazon Prime Day sale' begins today, and we've already found a host of great deals.
You can also head to our Amazon Big Deal Days Bike Deals hub for a wider range of expertly curated deals, or we'll call out specific deals like we've done for Garmin's Edge 1040 Solar computer, but if you stick with us here, you'll find all the deals as we find them.
If you don't need (or want) our guidance, though, we won't take it personally.
The sale is already underway and will run through to the end of Wednesday, so there's a two-day window for deal shopping. The big sale comes next month with Black Friday, but good deals can still be found now.
Expect cycling deals, the odd joke and cycling facts and stats, we are the world centre of cycling after all, and this is meant to be fun. The CN team of Tom, Will, Josh and Graham will be putting in the hard yards to give you the inside track on all the best deals.
Quick links
Amazon US - The best Prime Day offers
HoverAir, GoPro and Insta360 - Top action cameras
40% off bike lights - Magicshine Seemee
24% off top-rated GPS - Garmin Edge 1040 Solar
80% off Adidas - The Gravel Shoe at $39.99
Amazon UK - Top deals all in one place
Up to 50% off lights - Magicshine front & rear
Garmin - £50+ off Edge 540 GPS computer
Wireless Earbuds - JLab for £16.99
Save over £150 - Wahoo ELEMNT Ace
If you're unsure about whether a HoverAir drone could elevate your content creation when riding, check out our recent video highlighting its top features. It shows some incredible footage and super smart features, such as the ability to follow you down descents, avoid crashing into trees, and fly backwards.
Six quick picks: USA
This isn't an Amazon deal, but it is an exclusive deal we've struck with Zwift, reserved for Cyclingnews readers only.
It brings the price of the recently-launched Kickr Core 2, complete with universally compatible Zwift Cog and virtual-shifter Click, down to $467.49.
There's no code, just hit the 'view deal' link and you should be served the correct price. Just to note, in our experience, the 'discount' price takes around 5-10 seconds to show up once you land on the Zwift website, so don't panic if it immediately shows at full price.
The price you pay, and thus, the quality of the deal you receive, depends on what size feet you have, but if you win this edition of shoe-size lottery, you'll get a pair of Adidas' revered 'The Gravel Shoe' off-road kicks for a massive 80% off.
Garmin's flagship bike computer for a time, the Edge 1040 Solar has now been usurped by the Edge 1050, but that doesn't make it any less of a feature-rich, map-friendly, big-battery-powerhouse, and although it's still a significant chunk of cash to throw at bike tech, it's the best price we've seen.
When it comes to rear lights, this is our experts' choise as the best bike light on the market. It has a massive 300-lumen brightness, a downward-facing dome that illuminates your legs, and has a 'monumental battery life'.
Check out our Magicshine Seemee review for the lowdown.
This is an incredible deal on Amazon’s latest Echo Buds true wireless earphones. They feature active noise cancellation, built-in Alexa, easy device switching, and IPX4 sweat resistance, making them ideal for indoor training. Bonus tip: pair them with a smart plug for your fan, and you can boost the airflow with a simple voice command.
Six quick picks: UK
It’s not the biggest money-saver, but this is genuinely a game-changing bit of kit for anyone riding through winter. Slip these into your shoes (or gloves) after a ride, and they’ll be dry, fresh, and ready to go next time, lasting longer and smelling far better in the process.
The SEEMEE 300 is our best rear light overall and boasts a market-leading battery life of up to 200 hours. It's superbly bright with a maximum 300-lumen output powering two LEDs that combine with a bonus downward-facing LED – which projects a beam directly onto the ground below you and massively increases your overall visibility.
Read our full Magicshine SEEMEE 300 Review.
This is an exclusive deal we've struck with Zwift, reserved for Cyclingnews readers only.
It brings the already-good-value price of £499.99 down by 15% - or £75 - to just £424.99. This includes the Zwift Cog, which replaces a traditional cassette to enable universal compatibility across Shimano, SRAM, Campagnolo, no matter how many gears your bike has. It also includes Zwift Click, which converts your bike to virtual shifting when riding in Zwift.
There's no code, just hit the 'view deal' link and you should be served the correct price. Just to note, in our experience, the 'discount' price takes around 5-10 seconds to show up once you land on the Zwift website, so don't panic if it immediately shows at full price.
Pop it into your bike bag when travelling, or fix it to your bike to act as a Bike GPS Tracker, the AirTag is a low cost accessory that can save your bacon in the event of a theft or a lost bag.
The Hiplok D Lock tackles several issues at once. To start with the basics, it’s a Sold Secure Silver-rated lock featuring a 13mm hardened steel shackle and supplied with three keys. More impressively, it includes the clever ‘Clip and Ride’ system, allowing you to attach it to your belt for effortless carrying when it’s not in use.
The Edge 540 was recently superseded by the 550, so it's unsurprising to see it discounted. We'd expect bigger deals by the time Black Friday rolls around, but if you can't wait that long, this is still an excellent price for an excellent bike computer, rated 4.5 stars by our experts.
Read our Garmin Edge 540 review, or check out our guide to the best bike computers to see its competition.
LIVE: Latest Updates
If you want to up your video game and don't want the annoyance of additional mounts or an enormous selfie stick then I've found a deal for you...
Hoverair, makers of self-flying drones that'll follow you as you ride along, has 35% off its X1 drone at present, which is a steal.
Below is a little hint at what these drones are capable of...
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While we're on the subject of warm feet... The best winter cycling socks are on sale too!
I've tested more or less every pair of the best winter cycling socks on the market, and the best of the bunch are made of Alpaca wool. While merino wool has a great warmth to weight ratio, it is surpassed by Alpaca thanks to the hollow nature of the wool fibres.
What that means in practice is you can get a really warm sock without adding too much additional bulk, which can result in compression of the foot and reduction of circulation, which ultimately makes things worse.
I have two sets of Hollow crew socks and they are among my most treasured winter riding accessories, and they've come out with me on rides deep into sub-zero territory. What's more, the wool is noticeably softer than merino, so no wool-itch. Just be careful with how you wash them; if you shrink 'em you'll be very upset!
Here's a deal that not only have I spent my own money on, but I've done it twice...
For £25 or so, or around $30 you can pick up a set of boot dryers, and your life will never be the same. No more slipping on slightly damp footwear the day after a soaking ride, no more wet shoe smell permeating your house. Just plug in and dry.
These are so good that I bought mine full price, and then immediately bought my mother a set too, and she loves them just as much as I do.
There are many versions, but get the ones with the circle in the heel. They'll dry your shoes a hell of a lot faster than leaving them by a radiator, and they cost much less than most winter cycling upgrades.
No offer in the States sadly, but at full price I still think you should buy them; I did and I have no regrets at all.
Speaking of Endura...
The demands of commuting in the rain are primarily 1) stay dry and 2) stay visible. I found Endura's Humvee waterproof jacket at 20% off in the UK too, which ticks both boxes.
While I haven't tested this jacket specifically, I have tested several others from Endura that use the same waterproof tech so I'm confident it'd hold up to the rigours of daily commuting if you're staring down the barrel of a long winter of riding to work.
Nobody likes wet feet
While our guide to the best cycling overshoes is great for road riding, it's harder to cope off road as walking can often shred overshoes to bits. I prefer to go for a decent set of waterproof socks instead, and just dry my shoes out when I get home (more on this shortly...).
If you're of a gravelly persuasion even in the winter then Endura's venerable Humvee waterproof socks are 20% off in the UK. While they aren't the absolute best, they're really good for the price and my pair get rolled out every winter and just keep on putting up with abuse.
If you're of a nervous disposition like me then even leaving your bike leant up at a café while you sip an espresso and get a small slice of cake/chow down on a massive sandwich and a whole pot of tea can be a stressful undertaking.
Café locks – small, ultra-portable locks that secure your steed while it remains in sight – can be a real saviour for the café ride, or even for bikepackers who need to just dash into a shop for a resupply.
There are a couple of options on sale now in the UK. I use the Hiplok Z Lok Combo myself, but the Abus cable option is a little more flexible and versatile if you want to secure multiple bikes.
The biggest discount is on the pale blue option here. Simply set the code to whatever you like, pocket the lock or attach it to your bike, and you're covered for quick coffee stops.
I've seen this pocket lock used to great effect on group rides to secure multiple machines before being stowed away in a jersey pocket. A sure fire way to earn yourself a slice of cake from your less security-conscious friends!
OK deal hunters, Will Jones here. I'm Cyclingnews' Senior Tech Writer and, when there's a sale event on like Amazon's Big Deal Days, the driver of our live deals blog. As soon as we find some MAD BARGAINS I'll drop them in here so you can find them before your friends and feel all smug.
I've built up a cache of goodies this morning over a delicious cup of instant coffee (don't judge me), so I'll feed these in now without delay...