Bookended by the opening and closing weeks of the Vuelta a España, the Tour of Britain is still able to draw a stellar field, starting in Wales before finishing with a 77km London criterium a week later.
The likes of Chris Froome and Geraint Thomas (Team Sky), Fernando Gaviria and Julian Alaphilippe (Quick-Step Floors) Andre Greipel (Lotto-Soudal) and Caleb Ewan (Mitchelton-Scott) line up alongside riders from the British domestic racing scene, as well as some of the most exciting up-and-coming youngsters in the sport.
Although the race is positioned towards the end of the 2018 season and the latest tech has already been documented, unique setups and changing products are on show at the Tour of Britain alongside the lesser-seen Continental and Pro Continental bike builds.
After a training crash ahead of the Giro d'Italia back in May, Chris Froome was reported to have switched from his long-reliable and team sponsor choice of a Fizik Antares saddle to an offering from Specialized. Four months and two Grand Tours later and it appears the four-time Tour de France champion has stuck with an alternative saddle, using an unbranded saddle at the Tour of Britain that closely resembles a model from Specialized.
Movistar's Jasha Sütterlin is another rider opting for non-sponsor components in a K-Edge out-front computer mount, which is a component that has dominated the WorldTour peloton in recent times. Like Chris Froome, Sütterlin has masked the K-Edge branding on his mount to prevent any sponsorship issues.
The latest aero framesets from Specialized and Ridley were on display at Quick-Step Floors and Lotto-Soudal, respectively, which were first seen at the Criterium du Dauphine and Tour de Suisse back in June. Andre Greipel has so far taken two victories on the latest Ridley frameset at the Tour of Britain and, interestingly, one was achieved on the disc brake version of the bike and the second victory occurred on the rim brake version.
Quick-Step Floors' self-titled nickname of 'The Wolfpack' is celebrated with stickers on either the stem or frame of each of the team's bikes and Tour of Britain stage 3 winner Julian Alaphilippe added a secondary polka-dot sticker on his top tube to celebrate his Tour de France King of the Mountains jersey victory.
Click or swipe through the gallery above for a closer look at the tech on show from the United Kingdom's premier stage race.
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