Buy it for life cycling tech - The antidote to Black Friday

A well built piece of cycling tech
(Image credit: Will Jones)

You know how your grandparents would always say “things were made to last in my day!”? Well, with planned obsolescence baked into the world of electronic goods they certainly were right when it comes to phones, fridges, and cars. Bike tech doesn't necessarily suffer from the same problems that cause your phone to die right after the warranty expires, but there is certainly an element of throwaway culture in the industry. Having the latest tech every year necessitates getting rid of the old tech, and while you can sell it to reduce the amount of waste, you are still consuming resources and spending money.

What if there was another way? There is a large community around the concept of Buy It For Life, where followers try to consciously consume things that will last, if not a full lifetime, at least significantly longer than the competition. The list below is what we here at Cyclingnews could reasonably constitute Buy It For Life cycling tech. 

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Will Jones
Tech Writer

Will joined the Cyclingnews team as a reviews writer in 2022, having previously written for Cyclist, BikeRadar and Advntr. There are very few types of cycling he's not dabbled in, and he has a particular affection for older bikes and long lasting components. Road riding was his first love, before graduating to racing CX in Yorkshire. He's been touring on a vintage tandem all the way through to fixed gear gravel riding and MTB too. When he's not out riding one of his many bikes he can usually be found in the garage tinkering with another of them, or getting obsessive about tyres. Also, as he doesn't use Zwift, he's our go-to guy for bad weather testing... bless him.

Rides: Custom Zetland Audax, Bowman Palace:R, Peugeot Grand Tourisme Tandem, Falcon Explorer Tracklocross, Fairlight Secan & Strael