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Zwift 'New Year Sale' pushes Kickr V6 trainer and Zwift Ride bundle to their lowest-ever prices, just in time to kickstart your 2026 training

Close up details of the Zwift Ride indoor bike

(Image credit: Josh Croxton)

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In detail: USA
In detail: UK
In detail: EU

The Zwift New Year Sale is live, and although it's technically still 2025, Zwift has dropped some of its biggest-ever discounts, meaning you can get set for 2026 and your best year of indoor riding at a fraction of the cost.

Highlights that caught our eye straight away are an incredible 43% off the Wahoo Kickr V6, our choice as the best smart trainers for Zwift. It takes Wahoo's highest specification trainer down to its lowest ever price, dropping it to just $599.99, and a massive saving of $450 off the MSRP of $1,049.99.

The real sweetener on this Zwift deal is that the Wahoo V6, which is now at its lowest ever price, also comes with the Zwift Cog and Click. This Zwift system enables full control of Zwift from your handlebars, complete with 24 silent, instant virtual gears, which gives a real ride feel, less chain wear, and almost silent running. It also allows full in-game control of Zwift, meaning you can not only shift gears with the click of a button, but also steer, navigate menus, and give 'Ride Ons' with ease.

Elsewhere, the Zwift Ride has a 23% reduction for US shoppers, while for UK shoppers, the Ride has hit its lowest price with a huge £200 off, taking Zwift's always-ready smart bike down to just £899.99, from its RRP of £1,099.99. The Ride deal also comes with the brilliant Wahoo Kickr Core 2, our best value choice for a smart trainer.

For EU shoppers, the standout deal sees a nice €100 off the Wahoo Kickr Core 2 with Zwift Cog and Click, taking it down to just €449.99, down from €549.99, and that's the best price we've seen for EU shoppers.

The USA deals in detail

The Zwift New Year Sale sees the Zwift Ride with Kickr Core 2 hit its lowest ever price. In our review, we awarded the Zwift Ride a 4.5-star rating and considered it a significant step forward for indoor cycling. Highlights include a real ride feel, quiet and customizable virtual gear shifting, and full control of Zwift from your handlebars. Zwift says the Ride with Kickr Core 2 is the ultimate Zwift experience, and with this discount, it's also at a best-ever price.

Read the full Zwift Ride review

The UK deals in detail

The EU deals in detail

The Zwift New Year sale ends on January 6th at 11:59pm, so act fast if you want to avoid missing out, and as with any deal, it's available while stocks last.

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Paul Brett is a deals writer for Cyclingnews and has been cycling for as long as he can remember, initially catching the mountain biking bug in the 1990s, he raced mountain bikes for over a decade before injury cut short a glittering career. An award-winning photographer, when not riding a bike, he can be found at the side of a road world championship or a cyclocross track shooting the action. Paul was the founder, editor and writer of Proper Cycling magazine, and he's travelled the world interviewing some of the top personalities in cycling and writing about some of the biggest cycling brands.

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