Movistar showcased their WorldTour men's and new UCI women's teams at an official presentation in Madrid at the headquarters of parent company Telefónica on Thursday.
A total of 35 riders, 25 men and 10 women, sat on stage wearing the all-new light blue jersey, made by Scottish manufacturer Endura, with its title sponsor’s iconic 'M' logo in white across the chest, matching the company's new image.
Movistar will embark on its eighth year under the company's sponsorship of the men's team. Team management announced in September that it would also support a women's program for the first time next year.
Both teams will have the same technical support, equipment with Canyon bikes and the same Endura kit. Though the colour of the jersey has changed, the bib shorts will remain a darker navy blue.
"This year, the men's team will be adding young, interesting values to an already strong, winning team, with expert leaders, such as [Nairo] Quintana and [Alejandro] Valverde, now together with a big hopeful like Mikel Landa,” said Carlos López-Blanco, Telefónica's global public affairs and regulations director.
"Then there's the new women's team, another initiative from Telefónica to foster inclusion and gender equality, which will cover some of the most prestigious events in the world."
Marquee riders for the WorldTour team Nairo Quintana, Valverde, who is recovered from a crash at the Tour de France, and new signing Landa stood together on stage and for photo opportunities. The team announced that the men's squad would focus on winning the Tour de France next July.
"The Movistar Team, supported by Telefónica as title sponsor for an eighth consecutive year and winners of four UCI WorldTour titles in the last five years, will attempt to round up the treble of Grand Tour wins in the Tour de France, following success by Nairo Quintana in the Giro d'Italia (2014) and the Vuelta a España (2016)," as announced on the team's website.
Movistar WorldTour team roster for 2018: Andrey Amador (CRC), Winner Anacona (COL), Jorge Arcas, Carlos Barbero, Daniele Bennati (ITA), Carlos Betancur (COL), Nuno Bico (POR), Richard Carapaz (ECU), Héctor Carretero, Jaime Castrillo, Víctor de la Parte, Imanol Erviti, Rubén Fernández, Mikel Landa, Nelson Oliveira (POR), Antonio Pedrero, Dayer Quintana (COL), Nairo Quintana (COL), José Joaquín Rojas, Jaime Rosón, Eduardo Sepúlveda (ARG), Marc Soler, Jasha Süttlerlin (GER), Rafa Valls, Alejandro Valverde. Sports directors: José Luis Arrieta, Chente García Acosta, José Luis Jaimerena, Pablo Lastras.
Movistar UCI Women's team roster for 2018: Aude Biannic (FRA), Mavi García, Alicia González, Malgorzata Jasinska (POL), Lorena Llamas, Eider Merino, Rachel Neylan (AUS), Lourdes Oyarbide, Gloria Rodríguez, Alba Teruel. Sports director: Jorge Sanz.