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World champion goes for pink

Take a tour of the world champion's bike

Bradley Wiggins (Team Sky) has a pair of custom British-themed Bont Zero shoes.
Photo credit © James Huang

Levi Leipheimer (Team Radioshack) is racing at the Tour de France with a pair of as-yet-unreleased road shoes from helmet maker Giro.
Photo credit © James Huang

HTC-Columbia's Michael Rogers opts for Bont's latest Zero ultralight road shoe.
Photo credit © James Huang

Robbie McEwen (Katusha) sports Sidi's special 50th anniversary Ergo 2 Carbon Lite shoes.
Photo credit © James Huang

Gaerne has provided the Lampre - Farnese Vini team with its own color scheme for its G.Myst Plus shoes.
Photo credit © James Huang

Blue accents on Milram's Lake CX401 shoes match the rest of the team kit.
Photo credit © James Huang

Omega Pharma-Lotto's Daniel Moreno is among the select few to still use Nike-branded shoes.
Photo credit © James Huang

Lance Armstrong (Team Radioshack) is using these custom-made Nikes at the Tour de France.
Photo credit © James Huang

Nothing says 'Olympic champion' like the gold on Fabian Cancellara's (Saxo Bank) custom Specialized S-Works shoes.
Photo credit © James Huang

Hidden beneath the smooth cover of Bradley Wiggins' (Team Sky) custom Bonts is a traditional lace system.
Photo credit © James Huang

Mark Cavendish (HTC-Columbia) not only gets his own pair of custom colored (and discontinued) Nike shoes but even socks to match.
Photo credit © James Huang

A semi-rigid plastic exoskeleton wraps around the heel and ankle of Mark Cavendish.
Photo credit © James Huang

Garmin-Transitions sprinter Tyler Farrar opts for the custom heat-moldable fit of Lake's CX401.
Photo credit © James Huang

Leipheimer's new Giro shoes sport three wide and offset Velcro straps and the carbon sole looks especially thin - but we'll have to wait for additional details until late August when they're officially introduced to the world.
Photo credit © James Huang

ag2r-La Mondiale rider Martin Elmiger gets his name printed right on his Swiss Suplest shoes.
Photo credit © James Huang

Current road world champion Cadel Evans (BMC) gets his own customized pair of Diadoras.
Photo credit © James Huang

Gaerne has crafted bright red G.Myst Plus shoes for the BMC team.
Photo credit © James Huang

2008 Tour de France winner Carlos Sastre (Cervelo TestTeam)
Photo credit © James Huang

Sastre's custom colored Lakes omit the big central strap of the current consumer version but still use the zone-adjustable Boa lacing system.
Photo credit © James Huang

Sidi provides Euskaltel-Euskadi with orange-tinged shoes.
Photo credit © James Huang

Bont has founds its way on to a lot more feet at this year's race than in years past.
Photo credit © James Huang

Footon-Servetto's gold DMT Prisma shoes aren't custom-made for the team but the gold coloring is still hard to miss.
Photo credit © James Huang

Simon Gerrans (Team Sky) uses a pair of custom-made D2 shoes.
Photo credit © James Huang