Prime BlackEdition 38 carbon wheelset review

The Prime BlackEdition 38 are medium-profile carbon hoops that won't break the bank

Prime BlackEdition 38
(Image: © Colin Levitch)

Cyclingnews Verdict

The Prime BlackEdition 38 wheels offer solid build quality, exceptional performance, a superb ride and an attainable price tag


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    Tubeless setup


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    Hubs are nothing special

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    You'll want to pick up a set of cone wrenches

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Prime, which is sold through Wiggle and Chain Reaction Cycles but runs all of its own manufacturing and R&D, has sought to change the perception of carbon components, namely the price. 

The BlackEdition hoops seek to match other carbon wheels' performance but without carrying the cost usually associated with plastic-fantastic rolling stock. Prime pitches the BlackEdition 38 Carbon Disc wheels as the ultimate all-rounder designed to help you excel on rolling terrain. 

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Based on the Gold Coast of Australia, Colin has written tech content for cycling publication for a decade. With hundreds of buyer's guides, reviews and how-tos published in Bike Radar, Cyclingnews, Bike Perfect and Cycling Weekly, as well as in numerous publications dedicated to his other passion, skiing. 

Colin was a key contributor to Cyclingnews between 2019 and 2021, during which time he helped build the site's tech coverage from the ground up. Nowadays he works full-time as the news and content editor of Flow MTB magazine.