MAAP, in a second year as an official sponsor for GreenEDGE Cycling's WorldTour programmes, will produce the limited-edition kits as part of their presence at Paris Fashion Week. The Melbourne-based cycling apparel brand revealed the special Tour jerseys today at a public exhibition for Fashion Week, the MAAP HYPERFORMANCE installation located at 36 Rue Étienne Marcel in Paris.
"As we hit our 15th season, we want to keep pushing the boundaries of what a professional cycling team looks like," Brent Copeland, general manager of Team Jayco-AlUla, said in a joint press release with MAAP. "Racing the Tour in this kit is about standing out and showing our ambition right from the first stage."
This year's kits added a striking flame motif on the purple jersey, with the MAAP logo on the shoulders and back pocket in a muted 'electric' green. The same green colour now punches into the flame motif, rising from the waistband to the centre of the kit on all sides, plus a splash of the green flame on the sleeves.
The new MAAP swap-out kit for Liv AlUla Jayco at the 2026 Tour de France Femmes (Image credit: MAAP)
The launch during Paris Fashion Week was not just about new design, but also material innovation, as "the project brings elite cycling technology into a cultural setting rarely occupied by professional sport", according to MAAP.
"No leader's jersey clash to avoid, no UCI mandate, just a desire to drop something unexpected on cycling's biggest stage."
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The brand incorporated several technical developments with the 2026 kits for their sponsored teams in January, including refined aerodynamics and improved thermoregulation for its lightweight race speedsuit, and changes to the fabrication of time trial speedsuits.
A limited production of 150 swap-out kits will be available for purchase worldwide from June 30, sold at MAAP.cc and select MAAP LaB locations worldwide.
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Jackie has been involved in professional sports for more than 30 years in news reporting, sports marketing and public relations. She founded Peloton Sports in 1998, a sports marketing and public relations agency, which managed projects for Tour de Georgia, Larry H. Miller Tour of Utah and USA Cycling. She also founded Bike Alpharetta Inc, a Georgia non-profit to promote safe cycling. She is proud to have worked in professional baseball for six years - from selling advertising to pulling the tarp for several minor league teams. On the bike, she has climbed l'Alpe d'Huez three times (not fast), and spends time on gravel around horse farms in north Georgia.
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