Awww, ain't it pretty... (Image credit: Mark Gunter)
By Les Clarke in Adelaide
With a racing program that kicks off with the Jacob's Creek Tour Down Under and includes the Tour of Britain, Australian Continental team, South Australia.com-AIS, was presented in Adelaide today. South Australian Premier Mike Rann and Minister for Sport, Jane Lomax-Smith, attended the presentation and expressed their excitement at the possibilities of the young team promoting the State to an international audience.
"These riders will be like mobile billboards travelling around the world - in France, Canada New Zealand, Sweden, Spain and Italy - they'll be maximising the exposure of South Australia," said Premier Rann. "We think that what we're doing with South Australia.com is a way of building on the growing strength of the Tour Down Under, and we think it's continuous publicity for South Australia."
Premier Rann illustrated how the growth of the South Australian race is a natural fit with the development of the young squad, saying, "The Tour Down Under gets bigger and better each year; the international interest keeps growing, the number of people coming here keeps growing and South Australians have taken cycling to their hearts in a short time...we think it's the perfect fit."
