Sky extends link-up with British Cycling

Sky and British Cycling have announced that they have reached an agreement to extend their partnership for another four years. The British television and communications company has been the principal partner of British Cycling since 2008 and in those four years interest and participation in the sport has increased dramatically. With this new multi-million pound deal running until 2016, the next four years are likely to be just as significant in the development of the sport in the British Isles.

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