SD Worx dazzle with even brighter 2023 kit
Dutch team unveils revamped 'neon' design for new season
SD Worx have unveiled their 2023 kit, with the updated purple, orange and yellow jersey even brighter than last year's eye-catching get-up.
The Dutch team, which is perennially among the strongest squads in the women's peloton have gone for evolution rather than revolution in their new kit design after the major overhauls of the past two seasons.
Following on from the purple and red look of the sponsor's first season with the former Boels Dolmans squad in 2020, they went brighter last year. Now they have gone even bolder, with a "neon touch" leaving their riders set to look even brighter in the peloton this year.
It's a similar look to the 2022 kit, with sponsors and suppliers SD Worx, Specialized and Dolmans all present across the front of the jersey, though a stronger purple chest and splashes of bright yellow down the sides make it an even more colourful design.
Yuzzu and SD Worx logos adorn the shoulders, while new financial partner Finvision is present on the ends of the sleeves.
Dark blue shorts filled in with the logos of Specialized, Sram, SD Worx, and Dolmans complete the look.
"The 2023 kit attracts attention and exudes personality," said star rider Demi Vollering, who took six wins in 2022. "It's really a colourful and dynamic jersey."
Get The Leadout Newsletter
The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!
New Zealand's Niamh Fisher-Black, Giro Donne youth champion last year, said of the bright new design, "Because of the eye-catching design, they won’t be able to see past us in the peloton. That makes it just a bit easier to spot your teammates in the big group."
The team will welcome a new star rider in 2023 with the arrival of European champion Lorena Wiebes from DSM. The Dutch sprinter took an astonishing 23 victories last season, including Scheldeprijs, the Ronde van Drenthe, overall titles at the RideLondon Classique and Simac Ladies Tour as well as two stages at the Tour de France Femmes.
Barbara Guarischi also arrives from Movistar, while Mischa Bredewold and Femke Markus take the step up from Parkhotel Valkenburg to the Women's WorldTour.
Ashleigh Moolman Pasio is the major name on the outgoing list, the South African switching to AG Insurance-Soudal-QuickStep after two years at the squad.
Vollering, Lotte Kopecky and Chantal van den Broek-Blaak head up the list of leading riders continuing at the squad, while 21-year-old talents Blanka Vas and Anna Shackley are also back for more.
Thank you for reading 5 articles in the past 30 days*
Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read any 5 articles for free in each 30-day period, this automatically resets
After your trial you will be billed £4.99 $7.99 €5.99 per month, cancel anytime. Or sign up for one year for just £49 $79 €59
Join now for unlimited access
Try your first month for just £1 / $1 / €1
Dani Ostanek is Senior News Writer at Cyclingnews, having joined in 2017 as a freelance contributor and later being hired full-time. Prior to joining the team, they had written for numerous major publications in the cycling world, including CyclingWeekly, Rouleur, and CyclingTips.
Dani has reported from the world's top races, including the Tour de France and the spring Classics, and has interviewed many of the sport's biggest stars, including Wout van Aert, Remco Evenepoel, Demi Vollering, and Anna van der Breggen.
As well as original reporting, news and feature writing, and production work, Dani also oversees The Leadout newsletter and How to Watch guides throughout the season. Their favourite races are Strade Bianche and the Volta a Portugal.