Roval launches Support Our Shops initiative

Roval Terra CLX wheels
(Image credit: Aaron Borrill)

Just about every industry has felt the impact of the COVID-19 pandemic and, to help bike shops weather the storm, Roval has launched a new program. Through its new Support Our Shops or SOS initiative, the road bike wheel manufacturer - and subsidiary of Specialized Bicycles - will share the profits from every full-price wheel purchased from with the local bike shop of your choice — provided they are a Roval dealer of course. 

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Based on the Gold Coast of Australia, Colin has written tech content for cycling publication for a decade. With hundreds of buyer's guides, reviews and how-tos published in Bike Radar, Cyclingnews, Bike Perfect and Cycling Weekly, as well as in numerous publications dedicated to his other passion, skiing. 

Colin was a key contributor to Cyclingnews between 2019 and 2021, during which time he helped build the site's tech coverage from the ground up. Nowadays he works full-time as the news and content editor of Flow MTB magazine.