Marianne Vos: Four-year sponsorship guarantee required for WorldTeams is good for stability

(Image credit: Getty Images)

Marianne Vos agrees with the sport governing body's new two-tier team system whereby only teams that can provide a four-year sponsorship guarantee and meet the financial requirements will be permitted a WorldTeam licence in 2020. 

Vos' CCC-Liv team is one of eight teams that have applied to be part of the top-tier of women's racing in 2020.

"It's important [to have a four-year sponsorship guarantee]," Vos told Cyclingnews at the World Championships in Yorkshire at the end of September. 

"I also know that it's not easy for some teams to get a four-year stable contract [with sponsors] and to know that everything is financially supported. 

"It's difficult for teams, but on the other hand, it's good to have this base to build and to have a more steady economic structure in cycling."

The UCI announced its women's pro cycling reforms last year, highlighting a new two-tier team system - WorldTeams and Continental Teams. There will also be a new calendar called the UCI ProSeries includes four classes: UCI Women's WorldTour, UCI ProSeries, Class 1 and Class 2.

UCI president David Lappartient initially aimed for five WorldTeams in the first year (2020), and increase to 15 teams by 2022. 

Lappartient also said that if more teams could meet the increased financial requirements that include a minimum salary and social insurances and benefits, the UCI would accept more than five teams in the first year.

Expectations were surpassed when the UCI announced the eight teams that applied for a WorldTeam licence in 2020: Trek-Segafredo, Canyon-SRAM, Mitchelton-Scott, CCC-Liv, Movistar, Team Sunweb, Ale-Cipollini, and FDJ Nouvelle-Aquitaine Futuroscope.

WNT-Rotor said they had applied for a licence but were not among the applicants on the UCI's list.

The number one ranked women's team in the world, Boels-Dolmans, was also not among the eight applicants. Cyclingnews spoke with team manager Danny Stam in Yorkshire, who said that his application for a WorldTeam licence was declined. He said the team couldn't provide a four-year sponsorship guarantee given that title sponsors Boels Rental and Dolmans are ending their contracts with the team in 2020.

"In the first meeting, we applied for the WorldTour, but we came across the rule that you need to apply for a four-year licence," Stam told Cyclingnews in Yorkshire. "We had a very short decision to make. They said we needed to have a four-year future [guarantee] or else we could not apply for the WorldTour."

Stam said that not having a WorldTeam licence in the first year of the reforms would not affect his team. He said that the teams that have a top-tier licence would be automatically invited to the Women's WorldTour events. The next teams invited to compete in the top-level races will be the highest-ranked Continental Teams, where he expects Boels Dolmans will to be top of the list.

Cyclingnews asked Stam if he felt the four-year guarantee would be too difficult for women's teams to meet, but he said, "No."

Like Vos, he believes that forcing teams to meet a four-year sponsorship guarantee requirement will provide more stability and security for women in the sport.

"I agree with the four-year guarantee because it will help women's teams provide longer support, a bigger future," Stam said.

Vos has remained with the same team since she turned pro in the elite ranks in 2006. The team has taken on several title sponsorship changes over the years: Team DSB, Nederland Bloeit (2010), Rabobank (2012), WM3 Energie (2017), WaowDeals (2018) and CCC-Liv beginning in 2019.

Vos is contracted to race with CCC-Liv through 2020. She recently secured the overall title of the 2019 Women's WorldTour after an outstanding season saw her win Trofeo Alfredo Binda, four stages at the Giro Rosa, La Course by Le Tour de France, and Ladies Tour of Norway.

Teams often rely on signing big-name riders, like Vos, to secure title sponsorship funding each year. However, Vos said that the new four-year sponsorship guarantee means that a team's future will no longer depend as much on a handful of riders' results.

"I have a license to compete with the team until the end of 2020," Vos told Cyclingnews. "CCC-Liv's licence doesn't depend on my contract to continue, and of course, that's nice."

Vos has had one of the best seasons since 2014. She's looking forward to next year where her primary focus will be on the Olympic Games in Tokyo, after which she will decide her future in cycling.

"I'm focusing on Tokyo 2020, and after that, I don't know. With my shape, I'm definitely not done with the sport, but I also don't like to look further ahead."

Thank you for reading 5 articles in the past 30 days*

Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read any 5 articles for free in each 30-day period, this automatically resets

After your trial you will be billed £4.99 $7.99 €5.99 per month, cancel anytime. Or sign up for one year for just £49 $79 €59

Join now for unlimited access

Try your first month for just £1 / $1 / €1

Kirsten Frattini
Women's Editor

Kirsten Frattini is an honours graduate of Kinesiology and Health Science from York University in Toronto, Canada. She has been involved in cycling from the community and grassroots level to professional cycling's WorldTour. She has worked in both print and digital publishing, and started with Cyclingnews as a North American Correspondent in 2006. Moving into a Production Editor's role in 2014, she produces and publishes international race coverage for all men's and women's races including Spring Classics, Grand Tours, World Championships and Olympic Games, and writes and edits news and features. As the Women's Editor at Cyclingnews, Kirsten also coordinates and oversees the global coverage of races, news, features and podcasts about women's professional cycling.