Israel Start-Up Nation announce partnership with Williams Formula 1 team

Israel Start-Up Nation Williams Sylvan Adams
ISN co-owner Sylvan Adams shakes hands with new Williams test driver Roy Nissany (Image credit: Shauli Lendner)

Israel Start-Up Nation have announced a partnership with the Williams Formula 1 racing team, as Israeli driver Roy Nissany was presented as test driver for the British team in Tel-Aviv on Wednesday.

The partnership, the third of its kind in pro cycling currently, will see cross marketing and product development shared across the two teams. The 2020 Williams F1 car will also feature an Israel Start-Up Nation logo on the nose.

Dani Ostanek
Senior News Writer

Dani Ostanek is Senior News Writer at Cyclingnews, having joined in 2017 as a freelance contributor and later being hired full-time. Before joining the team, she had written for numerous major publications in the cycling world, including CyclingWeekly and Rouleur. She writes and edits at Cyclingnews as well as running newsletter, social media, and how to watch campaigns.