HED launches Emporia GC3 Performance gravel wheelset

HED Emporia GC3 Performance
(Image credit: HED Cycling)

Gravel cycling is as American as apple pie. That is to say, it's not exclusive, and it's hard to say where it originates from, but it's now woven into the culture. Follow the trend and an American race in a small town in Kansas is right in the centre of it all. The town is Emporia, and the race, with its huge presence, is Unbound Gravel

It only makes sense then that HED cycling, one of the most American wheel companies, has a line of gravel wheels bearing the name of that small town in Kansas. A town where the best gravel racers in the world line up every year to tackle 200 miles of gravel on the world stage. Today the Emporia GC3 line gets a new addition in the form of the Emporia GC3 Performance, a more budget-friendly version of the already existing Emporia GC3 Pro. 

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Josh Ross

Josh hails from the Pacific Northwest of the United States but would prefer riding through the desert than the rain. He will happily talk for hours about the minutiae of cycling tech but also has an understanding that most people just want things to work. He is a road cyclist at heart and doesn't care much if those roads are paved, dirt, or digital. Although he rarely races, if you ask him to ride from sunrise to sunset the answer will be yes. Height: 5'9" Weight: 140 lb. Rides: Salsa Warbird, Cannondale CAAD9, Enve Melee, Look 795 Blade RS, Priority Continuum Onyx