Cherie Pridham becomes first female directeur sportif in men's WorldTour with Israel Start-Up Nation

Cherie Pridham
(Image credit: Israel Start-Up Nation)

Cherie Pridham will become the first female sport director in the men's WorldTour when she joins Israel Start-Up Nation next season. 

A former pro herself with a 15-year career, Pridham established herself as a leading director and manager at the UK team Raleigh. She went on to become the owner of the team but her new role will see her direct some of the most successful male riders in the world, including Chris Froome, Michael Woods, and Dan Martin.

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