Canyon-SRAM are the team leaders when it comes to 'Zwifting' after partnering with the virtual cycling platform four years ago to create the successful Zwift Academy programme. With real-world cycling events suspended and athletes training indoor due to the COVID-19 pandemic, the UCI Women's WorldTeam are back to their roots leading a series of group rides and races during the month of April.
This month, you can find Canyon-SRAM athletes almost everywhere on Zwift. The team are leading the third annual two-stage Women's Tour open from April 5-14. Stage 1 is the Volcano Flat Reverse and stage 2 is the NYC QOM After Party, offering flat and mountainous opportunities.
Participants only need to complete one of stages to unlock the a stylish SRAM jersey. Riders who finish both stages will have their names put into a drawing to win one of two of SRAM’s latest innovation: a SRAM FORCE eTap AXS™ groupset. Five additional riders will win $50 gift cards to SRAMNATION, by completing the tour.
They are also racing the Pro/Am Invitational Zwift Classics, a series of six unique races takes place in a different Zwift world. Pro/Am women’s teams and Pro/Am men’s teams participating in the series will alternate different races. Pro/Am women’s teams, including Canyon-SRAM, kicked off the Zwift Classics with the Yorkshire Grand Prix on April 5 and will also lead the racing for the Trofeo Bologna (April 13) and Watopia Cup (April 21).
Canyon-SRAM area also hosting a series of individual group rides led by riders such as Tiffany Cromwell. The Australian will be leading a one-hour ride, in partnership with team sponsor Rapha, where participants will also be able ask her questions.
Canyon-SRAM has a four-year history with Zwift after partnering to create the Zwift Academy programme in 2016. The academy allowed amateur riders a chance to train with the team and try to prove themselves worthy of racing at the top level, and then to secure a contract to race in the professional ranks.
The 2019 Zwift Academy saw just shy of 9,000 women take part – an 80 per cent increase over 2018.
Like to have a one hour ride with @tiffanycromwell?Friday April 10 on @GoZwift, join @rapha and RCC members at a social pace so you can ask Tiffany all the questions you like!https://t.co/dB9BlH54siCan't make it? Ask your questions to Tiffany on Rapha's Instagram on Friday. pic.twitter.com/O8D1XsSQJlApril 8, 2020