Canyon-SRAM are the team leaders when it comes to 'Zwifting' after partnering with the virtual cycling platform four years ago to create the successful Zwift Academy programme. With real-world cycling events suspended and athletes training indoor due to the COVID-19 pandemic, the UCI Women's WorldTeam are back to their roots leading a series of group rides and races during the month of April.
This month, you can find Canyon-SRAM athletes almost everywhere on Zwift. The team are leading the third annual two-stage Women's Tour open from April 5-14. Stage 1 is the Volcano Flat Reverse and stage 2 is the NYC QOM After Party, offering flat and mountainous opportunities.
Participants only need to complete one of stages to unlock the a stylish SRAM jersey. Riders who finish both stages will have their names put into a drawing to win one of two of SRAM’s latest innovation: a SRAM FORCE eTap AXS™ groupset. Five additional riders will win $50 gift cards to SRAMNATION, by completing the tour.
They are also racing the Pro/Am Invitational Zwift Classics, a series of six unique races takes place in a different Zwift world. Pro/Am women’s teams and Pro/Am men’s teams participating in the series will alternate different races. Pro/Am women’s teams, including Canyon-SRAM, kicked off the Zwift Classics with the Yorkshire Grand Prix on April 5 and will also lead the racing for the Trofeo Bologna (April 13) and Watopia Cup (April 21).
Canyon-SRAM area also hosting a series of individual group rides led by riders such as Tiffany Cromwell. The Australian will be leading a one-hour ride, in partnership with team sponsor Rapha, where participants will also be able ask her questions.
Canyon-SRAM has a four-year history with Zwift after partnering to create the Zwift Academy programme in 2016. The academy allowed amateur riders a chance to train with the team and try to prove themselves worthy of racing at the top level, and then to secure a contract to race in the professional ranks.
The 2019 Zwift Academy saw just shy of 9,000 women take part – an 80 per cent increase over 2018.
Like to have a one hour ride with @tiffanycromwell?Friday April 10 on @GoZwift, join @rapha and RCC members at a social pace so you can ask Tiffany all the questions you like!https://t.co/dB9BlH54siCan't make it? Ask your questions to Tiffany on Rapha's Instagram on Friday. pic.twitter.com/O8D1XsSQJlApril 8, 2020
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Kirsten Frattini is an honours graduate of Kinesiology and Health Science from York University in Toronto, Canada. She has been involved in bike racing from the grassroots level to professional cycling's WorldTour. She has worked in both print and digital publishing, and started with Cyclingnews as a North American Correspondent in 2006. Moving into a Production Editor's role in 2014, she produces and publishes international race coverage for all cycling disciplines, edits news and writes features. Currently the Women's Editor at Cyclingnews, Kirsten coordinates global coverage of races, news, features and podcasts about women's professional cycling.
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