Canadian federation renews sponsorship

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The Canadian Cycling Association (CCA) has renewed its sponsorship deal with Tim Hortons for another...

The Canadian Cycling Association (CCA) has renewed its sponsorship deal with Tim Hortons for another three years. Tim Hortons will be a gold-level Sponsor of the CCA's National Cycling Teams and as the official title sponsor of the CCA's national championship events in the four Olympic disciplines of road, mountain bike cross country, track and BMX.

"The continuation of this relationship with Tim Hortons is a key pillar in our marketing strategy," said Kim Sebrango, CCA's director of marketing operations. "Tim Hortons is a Canadian icon and Canadian Cycling is committed to partnering world-class athletes with world-class brands."