July 15, 2005: Iconography

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When Lance Armstrong rolled out his new Trek TTx bike for the Stage 1 Time Trial, it was not only aerodynamically and mechanically fast, but very fast looking as well. Painted Lance's favorite "bad ass" black, the TTx also had a very new look, and especially the rear Bontrager disk wheel: lots of symbols all around the disk. I caught up with Nike's Scott MacEachern and he explained that this was all about "Iconography" and it revolved around Lance and a former / famous graffiti artist named Lenny McGurr, aka "Futura 2000".

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Chris will be bringing us daily updates from within Discovery Channel HQ, getting the lowdown from team management. Discovery Channel is the team on everybody's lips at this year's Tour de France. Why? One name - Lance Armstrong. This network of riders and staff previously existed as the US Postal Service Pro Cycling Team, helping Lance win his six Tour de France crowns, and in 2005 they're gunning for a seventh title. Follow the progress of the team here on Cyclingnews.com from 'Behind the Blue Curtain' Australia UK USA