Zwift cancels smart bike plans amid job losses

Zwift pauses smartbike plans
Zwift pauses smartbike plans (Image credit: Zwift)

Indoor virtual training platform Zwift has cancelled plans for its much-anticipated own-brand smart bike, as the company announced it would be cutting staff across the company in a wide restructure intended to combat changing economic conditions. 

Zwift has previously teased a handful of images of its new smart bike, sporting Zwift’s orange branding and a similar aesthetic to the in-game Tron Bike, and gave away more specific details in a market research survey sent to a small selection of users.

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Peter Stuart

Peter Stuart has been the editor of Cyclingnews since March 2022, overseeing editorial output across all of Cyclingnews' digital touchpoints.

Before joining Cyclingnews, Peter was the digital editor of Rouleur magazine. Starting life as a freelance feature writer, with bylines in The Times and The Telegraph, he first entered cycling journalism in 2012, joining Cyclist magazine as staff writer. Peter has a background as an international rower, representing Great Britain at Under-23 level and at the Junior Rowing World Championships.