UCI 'cross World Cup gets sponsor

Cyclo-cross has gotten a vote of confidence in the form of a title sponsor for the UCI Cyclo-cross World Cup. The Belgian shoe brand Safety Jogger has signed on as presenting sponsor of the 2007-2008 'cross World Cup series. The first round of the series kicks off in Kalmthout, Belgium on October 21, and the ninth and final leg will be in Hoogerheide, Netherlands on January 20, 2008.

UCI President Pat McQuaid hopes the sponsorship will help the sport grow. "This will bring additional support to cyclo-cross, a sport with a magnificent history, and will help develop cyclo-cross outside the countries where it has been traditionally popular," he said in a statement.

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