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Tour tech: BMC embraces riders' nationalities

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BMC's race bike designs show the diverse nationalities of the team riders

BMC's race bike designs show the diverse nationalities of the team riders (Image credit: Robin Wilmott / Future Publishing)
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French rider Amael Moinard's design

French rider Amael Moinard's design (Image credit: Robin Wilmott / Future Publishing)
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Darwin Atapuma, pictured before he unfortunately crashed out with a broken leg, showing how his jersey matches his frame design

Darwin Atapuma, pictured before he unfortunately crashed out with a broken leg, showing how his jersey matches his frame design (Image credit: Robin Wilmott / Future Publishing)
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Colombian Darwin Atapuma's Teammachine

Colombian Darwin Atapuma's Teammachine (Image credit: Robin Wilmott / Future Publishing)
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Big German Marcus Burghardt's bike

Big German Marcus Burghardt's bike (Image credit: Robin Wilmott / Future Publishing)
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A Slovakian design for Peter Velits

A Slovakian design for Peter Velits (Image credit: Robin Wilmott / Future Publishing)
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An Italian flag for Daniel Oss

An Italian flag for Daniel Oss (Image credit: Robin Wilmott / Future Publishing)
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BMC team leader Tejay van Garderen's SLR01

BMC team leader Tejay van Garderen's SLR01 (Image credit: Robin Wilmott / Future Publishing)
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A collection of Swiss flags aboard the frame of BMC's team giant, the 198cm Michael Schar

A collection of Swiss flags aboard the frame of BMC's team giant, the 198cm Michael Schar (Image credit: Robin Wilmott / Future Publishing)
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Peter Stetina's top tube

Peter Stetina's top tube (Image credit: Robin Wilmott / Future Publishing)

This article originally appeared on BikeRadar

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BMC as a company got into World Cup fever this summer, with national pride spilling over from watching the international football competition into the Tour de France. At the Tour, each BMC rider has national motif decals on his bikes and Pearl Izumi cycling caps.

BMC employees and distributors were also wearing their respective national colours at business events this summer.

"Flags are a symbol of nationalism and globalism and BMC's growth strategy is a global one," BMC CEO David Zurcher said in a press release. "BMC has undergone a lot of changes in the last few months, and the flags unify the BMC family through a common theme that, at the same time, embraces and celebrates the diversity of nationalities."

BikeRadar took a peek at each of the bikes at the Tour. Click through the gallery for a closer look.

Darwin Atapuma, pictured before he unfortunately crashed out with a broken leg, showing how his national Colombian bands on his jersey matches his frame design