This article originally appeared on BikeRadar
BMC as a company got into World Cup fever this summer, with national pride spilling over from watching the international football competition into the Tour de France. At the Tour, each BMC rider has national motif decals on his bikes and Pearl Izumi cycling caps.
BMC employees and distributors were also wearing their respective national colours at business events this summer.
"Flags are a symbol of nationalism and globalism and BMC's growth strategy is a global one," BMC CEO David Zurcher said in a press release. "BMC has undergone a lot of changes in the last few months, and the flags unify the BMC family through a common theme that, at the same time, embraces and celebrates the diversity of nationalities."
BikeRadar took a peek at each of the bikes at the Tour. Click through the gallery for a closer look.
Darwin Atapuma, pictured before he unfortunately crashed out with a broken leg, showing how his national Colombian bands on his jersey matches his frame design